At a Glance
- Tasks: Drive programmatic revenue growth through partnerships with demand-side platforms.
- Company: Join JCDecaux, a leader in digital advertising with a collaborative culture.
- Benefits: Flexible working options and a commitment to employee growth and inclusivity.
- Other info: Be part of a diverse team that values creativity and collaboration.
- Why this job: Make an impact in the evolving world of digital out-of-home advertising.
- Qualifications: Experience in digital advertising sales and a passion for programmatic solutions.
The predicted salary is between 49500 - 60500 £ per year.
As Account Director, Programmatic Demand at JCDecaux, your primary focus will be to grow programmatic Digital Out of Home (pDOOH) revenue through direct relationships with demand-side platforms (DSPs). You will own a portfolio of DSP partners, build commercial relationships and turn engagement into revenue. This is a hands-on commercial role within our Programmatic team, working closely with the Head of Programmatic Demand. You will develop partner growth plans, identify new opportunities and help DSP sales and trading teams make JCDecaux part of their clients’ media plans.
Success means delivering against revenue targets, growing demand across your DSP portfolio and building repeat business through strong service, relevant ideas and measurable campaign outcomes.
What you'll be doing...
- Demand Generation & Revenue Performance
- Own direct relationships with DSP partners and deliver against agreed programmatic revenue targets.
- Lead partner meetings, presentations and training that help DSP teams sell pDOOH and convert opportunities into spend.
- Build and execute growth plans for each DSP, identifying new advertisers, campaign opportunities and routes to repeat investment.
- Maintain a clear opportunity pipeline and accurate revenue forecasts for each DSP throughout the year.
- Use Quarterly Business Reviews (QBRs) and Post Campaign Analysis (PCA) to review performance, demonstrate value and agree actions that grow future spend.
- Develop test-and-learn plans with DSPs and their clients to build evidence of pDOOH’s impact and support further investment.
- Coordinate opportunities with the wider demand team, sharing account intelligence and agreeing clear next steps.
- Bring JCDecaux’s media, data, measurement and creative capabilities into partner conversations to answer client briefs and unlock demand.
- Stay close to DSP priorities and developments across digital advertising and AdTech, using that insight to identify commercial opportunities.
- Collaboration & Delivery
- Work across JCDecaux teams to turn partner opportunities into effective proposals and well-delivered campaigns.
- Take ownership of partner needs, coordinating internal support and following through on commitments.
- Share insight, ideas and campaign learnings to strengthen the team’s commercial approach.
- Contribute to a collaborative team culture, with openness to feedback and accountability for results.
- Work with the Head of Programmatic Demand to align DSP activity with wider commercial priorities.
A little bit about you...
Your Approach
- A confident communicator who builds trusted relationships and presents clear, commercially relevant recommendations.
- A proactive, organised self-starter who prioritises opportunities, makes sound decisions and follows through.
- Commercially curious and collaborative, with a practical understanding of partner needs and a clear focus on revenue growth.
Your Qualifications and Experience
- Proven digital advertising sales experience, with a track record of growing revenue and delivering against commercial targets.
- A good understanding of programmatic advertising and how DSPs operate.
- OOH experience is an advantage, not a requirement.
- Experience managing an opportunity pipeline and revenue forecasts; familiarity with CRM systems is desirable.
- Experience building client or partner relationships, developing account plans and converting opportunities into business.
A little bit more about us...
We believe in building a diverse and inclusive culture and positive employee experience. We are One Team, more than just ourselves. We are customer first, we understand, and help solve our customers’ problems. We Test & Learn, we are empowered to learn and grow, unafraid of change. We choose to care, we are committed to doing the right thing, the right way.
It’s really important to us that we give as much to our colleagues as they give to us. Our latest Belonging Survey showed that our colleagues feel valued and listened to as we continue to build an environment where everyone can thrive, grow, belong and be their authentic selves. We believe that diversity of thought, experience and background provides the platform for great creativity.
We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity. Many of our Colleagues work flexibly in many different ways. Please talk to us at interview about the flexibility you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking.
About our recruitment process…
- You find or get sent this job advert, read it, and feel like you’d be a great addition to the JCD family.
- You send in your application to let us know you’re interested.
- We see your application, get excited, and give you a call.
- You’ll meet us twice, depending on the role prepare a presentation and we’ll get to know each other.
- You’ll begin your journey with us, we're excited to support and develop you throughout your career.
Summary
Location: London - Paddington
Type: Full time
Account Director - Programmatic Demand - DSPs in London employer: JCDecaux
At JCDecaux, we pride ourselves on being an inclusive employer that values diversity and fosters a supportive work culture. As a Tax Manager, you'll not only engage in meaningful tax compliance and reporting but also benefit from our commitment to employee growth through continuous learning and innovation. Our flexible working arrangements and dedication to creating a positive environment ensure that every team member can thrive and contribute their unique perspectives.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director - Programmatic Demand - DSPs in London
✨Show Your Creative Side
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We think you need these skills to ace Account Director - Programmatic Demand - DSPs in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JCDecaux. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JCDecaux:Show us that you’ve done your homework! In your application, briefly mention what you admire about JCDecaux’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JCDecaux
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JCDecaux will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JCDecaux, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
