At a Glance
- Tasks: Lead the GENgage Programme, driving growth and revenue through innovative strategies.
- Company: Join JCDecaux, a diverse and inclusive employer committed to creativity and collaboration.
- Benefits: Flexible working, supportive culture, and opportunities for personal and professional growth.
- Other info: Be part of a dynamic team that values diversity and encourages authentic self-expression.
- Why this job: Shape the future of advertising by connecting brands with Gen Z in meaningful ways.
- Qualifications: Strong commercial mindset and deep understanding of generational behaviours.
The predicted salary is between 80000 - 100000 £ per year.
This job is with JCDecaux, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
You own the commercialisation, growth and strategic direction of the GENgage Programme, positioning Out of Home as the most powerful channel for engaging generational audiences at scale. The role is responsible for driving incremental revenue, building demand, and establishing JCDecaux as the go-to partner for brands seeking real attention in the real world with the next generation and across all generations. This role sits at the intersection of culture, commerce and innovation. It focuses on translating all generational behaviours, trends and sentiment into compelling commercial opportunities, enabling brands to connect with audiences through meaningful, measurable real-world experiences.
Drawing on JCDecaux's national portfolio across roadside, retail, rail and airport environments, the role will develop and monetise strategies that bring the public screen to life for generational cohorts creating moments of relevance, impact and amplification.
What you'll be doing...
- Full ownership of the GENgage Programme, including defining its commercial strategy, positioning and growth roadmap.
- Drive incremental revenue through a combination of personal client relationships and supporting wider sales teams with generational expertise & other generational targeting.
- Stay ahead of Gen Z cultural, social and behavioural trends, translating these into actionable commercial opportunities for brands.
- Build and maintain a deep understanding of the Gen Z ecosystem, including platforms, creators, communities and emerging technologies.
- Leverage JCDecaux data, insight tools and research to create compelling narratives that demonstrate the value of OOH for the engagement of different generations.
- Design and deliver go-to-market strategies that position JCDecaux as a leader in reaching different generations.
- Build and manage a proactive pipeline of brands targeting different generations, across direct clients and agency-led opportunities.
- Support sales teams in responding to briefs with a generational lens, unlocking new opportunities and increasing conversion.
- Develop innovative, insight-led campaign solutions that drive demand, effectiveness and measurable outcomes.
- Identify and secure partnerships, collaborations and events that enhance JCDecaux's credibility and visibility in the spaces appropriate for different generations.
- Actively contribute to demand generation, brand fame and innovation objectives through standout real-world experiences.
- Build senior relationships across brands, agencies and industry bodies to influence strategy and investment decisions.
- Represent JCDecaux externally at industry events, panels and client engagements as a thought leader in the engagement of different generations.
- Collaborate closely with marketing, innovation and insight teams to ensure joined-up delivery of initiatives for different generations.
- Ensure learnings, best practice and campaign performance are captured and shared across the business.
A little bit about you...
- Strong commercial mindset with the ability to translate insight into revenue-generating opportunities.
- Deep understanding of different generations and their behaviours and cultural drivers.
- Excellent storytelling, presentation and influencing skills.
- Demonstrates critical thinking and the ability to connect trends to commercial outcomes.
- Proven ability to build and maintain senior relationships across brands and agencies.
- Experience developing innovative, creative and insight-led campaign solutions.
- Confident operating in an autonomous, fast-paced and evolving environment.
A little bit more about us...
We believe in building a diverse and inclusive culture and positive employee experience. We are One Team, more than just ourselves. We are customer first, we understand, and help solve our customers' problems. We Test & Learn, we are empowered to learn and grow, unafraid of change. We choose to care, we are committed to doing the right thing, the right way. It's really important to us that we give as much to our colleagues as they give to us. Our latest Belonging Survey showed that our colleagues feel valued and listened to as we continue to build an environment where everyone can thrive, grow, belong and be their authentic selves. We believe that diversity of thought, experience and background provides the platform for great creativity. We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity. Many of our colleagues work flexibly in many different ways. Please talk to us at interview about the flexibility you need. We can't promise to give you exactly what you want, but we do promise not to judge you for asking.
About our recruitment process....
- You find or get sent this job advert, read it, and feel like you'd be a great addition to the JCD family.
- You send in your application to let us know you're interested.
- We see your application, get excited, and give you a call.
- You'll meet us twice, depending on the role prepare a presentation and we'll get to know each other.
- You'll begin your journey with us, we're excited to support and develop you throughout your career.
Lead Partner - GENgage employer: JCDecaux
At JCDecaux, we pride ourselves on being an inclusive employer that champions diversity and fosters a collaborative work culture. Our commitment to employee growth is evident through our supportive environment, where innovative ideas are encouraged and valued. With a focus on meaningful engagement and real-world experiences, working with us in the vibrant Out of Home advertising sector offers unique opportunities to connect with generational audiences while being part of a team that truly cares about your development and well-being.
