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For Companies At a Glance
- Tasks: Create and manage engaging social media content across LinkedIn, Instagram, and X.
- Company: Join a dynamic team focused on innovative marketing strategies.
- Benefits: Flexible hours, creative environment, and opportunities for professional growth.
- Why this job: Shape our brand voice and connect with audiences in exciting ways.
- Qualifications: Experience in social media writing and content creation is a plus.
- Other info: Collaborate with a passionate team and stay ahead of industry trends.
The predicted salary is between 30000 - 40000 £ per year.
You are a Social Media Specialist who will manage copywriting and content creation for social media across multiple channels. With a focus on LinkedIn, also including Instagram and X, you will be responsible for planning and writing engaging posts across all our business priority areas and content pillars. This includes managing our employee advocacy programme on behalf of all levels of the company up to C-suite.
The role requires an excellent communicator, stakeholder and team player, a good writer (able to adapt their style to different contexts), with good presentation and organisational skills and a proactive approach to keeping up-to-date with industry news and managing our external brand voice.
What you'll be doing...
- Plan and manage a social media calendar across the priority content areas working with other stakeholders across the Marketing team.
- Write compelling posts and create engaging content for each of our social media channels – LinkedIn, Instagram and X.
- Plan and write posts on behalf of stakeholders in the employee advocacy programme using the tools provided.
- Create engaging and high-quality content for various social media platforms.
- Develop and maintain a content calendar to ensure consistent posting.
- Manage social media channels, including scheduling posts and responding to comments and messages.
- Maintain a consistent and positive brand image across all social media channels.
- Engage with followers and customer comments in a timely manner.
- Monitor social media conversations, identifying trends, and flagging any customer concerns.
- Work with the Digital Marketing Manager to track and report social media performance metrics.
- Identify areas for improvement and make data-driven recommendations.
- Understand and implement the latest social media best practice.
- Keep up-to-date with the latest social media trends and platform updates.
- Understand the media landscape and key customer groups, staying on top of the latest trends and industry conversations.
- Proactively sharing and commenting on customer and industry posts on behalf of the business.
- Work closely with other marketing team members and stakeholders to maintain the social media schedule.
- Maintain a good level of knowledge on all the specialist areas in the business in order to write the most relevant and compelling copy for the employee advocacy programme.
Qualifications and Experience
Experience in journalism, marketing, business or social science or relevant experience. Experience in social media writing, content creation and reporting within a media or marketing organisation.
Social Media Executive employer: JCDecaux UK
Contact Detail:
JCDecaux UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Executive
✨Tip Number 1
Get your social media game on point! Start by showcasing your skills on platforms like LinkedIn, Instagram, and X. Share your own engaging content, comment on industry trends, and connect with professionals in the field to build your network.
✨Tip Number 2
Don’t just apply – engage! When you find a role that excites you, reach out to current employees or hiring managers on LinkedIn. Ask them about their experiences and express your enthusiasm for the position. It shows initiative and can make you stand out!
✨Tip Number 3
Prepare for interviews by creating a portfolio of your best social media work. Include examples of posts you've crafted, campaigns you've managed, and any metrics that showcase your impact. This will help you demonstrate your expertise and creativity during the interview.
✨Tip Number 4
Stay updated with the latest social media trends and best practices. Follow industry leaders, read relevant blogs, and join online communities. This knowledge will not only help you in interviews but also show potential employers that you're proactive and passionate about the field.
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Show Off Your Writing Skills: As a Social Media Executive, your writing is key! Make sure to showcase your ability to adapt your style for different platforms. Include examples of your best posts or content that highlight your creativity and engagement.
Tailor Your Application: We want to see how you fit into our team! Tailor your application to reflect your understanding of our brand voice and the specific channels we use. Mention any relevant experience with LinkedIn, Instagram, or X to make your application stand out.
Highlight Your Organisational Skills: Managing a social media calendar is no small feat! Be sure to mention any tools or methods you use to stay organised and keep track of content. This will show us you're proactive and ready to hit the ground running.
Keep It Professional Yet Engaging: While we love a friendly tone, remember this is a professional application. Keep it engaging but ensure it reflects your professionalism. And don’t forget to apply through our website – we can’t wait to see what you bring to the table!
How to prepare for a job interview at JCDecaux UK
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the nuances of LinkedIn, Instagram, and X. Each platform has its own vibe and audience, so be ready to discuss how you would tailor content for each one. Show them you understand what makes a post engaging on each channel!
✨Showcase Your Writing Skills
Bring examples of your previous work that highlight your copywriting abilities. Whether it’s social media posts, articles, or campaigns, having tangible proof of your writing prowess will help you stand out. Be prepared to discuss your thought process behind each piece.
✨Engage with Industry Trends
Stay updated on the latest social media trends and news. During the interview, mention recent developments or successful campaigns you admire. This shows your proactive approach and genuine interest in the industry, which is crucial for a Social Media Executive role.
✨Demonstrate Team Collaboration
Since this role involves working closely with various stakeholders, be ready to share examples of how you’ve successfully collaborated in the past. Highlight your communication skills and ability to adapt your writing style to different audiences, as this will resonate well with the interviewers.