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- Tasks: Create engaging content and lead impactful marketing events for JCDecaux's digital initiatives.
- Company: Join a leading company in the digital advertising space with a vibrant culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact in the digital marketing world while developing your skills.
- Qualifications: Experience in digital marketing, campaign management, and strong communication skills.
- Other info: Collaborative environment with exciting projects and career advancement opportunities.
The predicted salary is between 36000 - 60000 £ per year.
In this role you will be responsible for producing high-quality content and events that engage our people and partners around JCDecaux’s Programmatic Digital Out-of-Home proposition. This will involve developing simple, influential content for our website, press releases, articles and social media, planning and preparing content for impactful events, and pursuing media opportunities to highlight the brand, products, and services of JCDecaux UK.
What You'll be Doing
- Create insightful and interesting materials including press releases, a newsletter, and related marketing materials or presentations on JCDecaux UK’s programmatic offering to align with JCDecaux’s overall Communications plan.
- Compose and implement a successful multi-channel communication strategy to improve brand recognition, promote the crucial programmatic messages to boost customer recognition, evaluation, and lead generation within digital marketing audiences.
- Plan and lead the design, content, and production of simple, impactful marketing materials in the right tone and language for the audience.
- Support the Director of Marketing to define the key marketing messages for external communications based on the key marketing programmes.
- Show proficiency in the core marketing strategies, the parties concerned, and the intended audience.
- Develop a yearly communications plan outlining timelines, measurable results and effects, and target audiences.
- Define the communications channels behind each of the key marketing programmes.
- Use different communication platforms like events, PR, press releases, social media, email, interactions with the sales team, search engines, advertising, and influencers to improve awareness and adoption of key marketing initiatives.
- Monitor input and results and report monthly on impact.
- Define a list of influencers and draw up a communications plan to gain third party endorsement of key marketing programmes.
- Lead and update the CRM database of communication contacts and key influencers.
- Collaborate with the Data & Insights and Communications teams to build thought leadership content for essential marketing initiatives.
- Plan and deliver one of the key marketing events of the year, the Programmatic Awards event.
- Liaise with third party contributors to provide white papers, thought leadership pieces and marketing content.
- Proof and ratify the content.
- Work with the Commercial team to provide ongoing case studies and content to keep the website and customer/marketing hubs up to date.
- Be the ambassador for Programmatic marketing within the Marketing & Commercial teams, helping to upskill teams where needed to ensure everyone is confident in including Programmatic content in their activity.
A little about you
- A great understanding and experience of the digital marketplace and the communication tools available.
- Experience in running omnichannel marketing campaigns.
- Experience in marketing planning, marketing strategy, copywriting, storytelling with data.
- Experience of setting objectives and governance such as reporting and monitoring.
- Knowledge of CRM tools and funnel management.
- Some knowledge or experience in organising events would be helpful.
- An organised individual that can strategically plan a communications calendar that can drive commercial success.
- A strong collaborator who can acquire agreement from multiple teams to implement the communications plan.
- A project enabler with an attention to detail to manage multiple projects that deliver a co-ordinated impact.
- Strong written and verbal communication skills.
- A great teammate who collaborates effectively with individuals from a diverse group of backgrounds and skills.
Marketing Manager employer: JCDecaux UK
Contact Detail:
JCDecaux UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially anything related to content creation or marketing campaigns. This will give you an edge when chatting with hiring managers and can really showcase what you bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially around programmatic marketing. Tailor your answers to show you understand their brand and audience.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining us. Plus, it gives you a chance to stand out right from the start!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your Content: Make sure to customise your application materials to reflect the specific requirements of the Marketing Manager role. Highlight your experience in creating impactful content and running omnichannel campaigns, as this will show us you understand what we're looking for.
Showcase Your Strategy Skills: We want to see your strategic thinking! In your application, mention any past experiences where you've successfully planned and executed marketing strategies. This could include anything from communications plans to event organisation, so don’t hold back!
Be Clear and Concise: When writing your application, clarity is key. Use straightforward language and get straight to the point. We appreciate well-structured applications that are easy to read and demonstrate your strong written communication skills.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your materials and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at JCDecaux UK
✨Know Your Stuff
Before the interview, dive deep into JCDecaux’s Programmatic Digital Out-of-Home proposition. Familiarise yourself with their recent campaigns and content strategies. This will not only show your genuine interest but also help you discuss how your skills can align with their goals.
✨Showcase Your Creativity
Prepare examples of past marketing materials you've created, especially those that involved storytelling with data. Bring along a portfolio or samples that highlight your ability to produce engaging content across various channels. This will demonstrate your hands-on experience and creativity.
✨Plan for Collaboration
Think about how you can work with different teams, like Data & Insights and Communications. Be ready to discuss how you’ve successfully collaborated in the past and how you plan to engage with others at JCDecaux to implement their communications plan effectively.
✨Ask Insightful Questions
Prepare thoughtful questions about JCDecaux’s marketing strategies and upcoming projects. This shows that you’re not just interested in the role but also in contributing to their success. It’s a great way to demonstrate your strategic thinking and enthusiasm for the position.