At a Glance
- Tasks: Lead the GENgage Programme, driving growth and strategic direction for engaging generational audiences.
- Company: Join JCDecaux, a leader in Out of Home advertising with a focus on innovation.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional development.
- Other info: Collaborative culture with opportunities to influence industry strategies.
- Why this job: Shape the future of brand engagement with Gen Z and make a real-world impact.
- Qualifications: Strong commercial mindset and deep understanding of generational behaviours.
The predicted salary is between 80000 - 100000 £ per year.
You own the commercialisation, growth and strategic direction of the GENgage Programme, positioning Out of Home as the most powerful channel for engaging generational audiences at scale. The role is responsible for driving incremental revenue, building demand, and establishing JCDecaux as the go‑to partner for brands seeking real attention in the real world with the next generation and across all generations. This role sits at the intersection of culture, commerce and innovation. It focuses on translating all generational behaviours, trends and sentiment into compelling commercial opportunities, enabling brands to connect with audiences through meaningful, measurable real‑world experiences.
Drawing on JCDecaux’s national portfolio across roadside, retail, rail and airport environments, the role will develop and monetise strategies that bring the public screen to life for generational cohorts creating moments of relevance, impact and amplification.
What you'll be doing:
- Full ownership of the GENgage Programme, including defining its commercial strategy, positioning and growth roadmap.
- Drive incremental revenue through a combination of personal client relationships and supporting wider sales teams with generational expertise & other generational targeting.
- Stay ahead of Gen Z cultural, social and behavioural trends, translating these into actionable commercial opportunities for brands.
- Build and maintain a deep understanding of the Gen Z ecosystem, including platforms, creators, communities and emerging technologies.
- Leverage JCDecaux data, insight tools and research to create compelling narratives that demonstrate the value of OOH for the engagement of different generations.
- Design and deliver go‑to‑market strategies that position JCDecaux as a leader in reaching different generations.
- Build and manage a proactive pipeline of brands targeting different generations, across direct clients and agency‑led opportunities.
- Support sales teams in responding to briefs with a generational lens, unlocking new opportunities and increasing conversion.
- Develop innovative, insight‑led campaign solutions that drive demand, effectiveness and measurable outcomes.
- Identify and secure partnerships, collaborations and events that enhance JCDecaux’s credibility and visibility in the spaces appropriate for different generations.
- Actively contribute to demand generation, brand fame and innovation objectives through standout real‑world experiences.
- Build senior relationships across brands, agencies and industry bodies to influence strategy and investment decisions.
- Represent JCDecaux externally at industry events, panels and client engagements as a thought leader in the engagement of different generations.
- Collaborate closely with marketing, innovation and insight teams to ensure joined‑up delivery of initiatives for different generations.
- Ensure learnings, best practice and campaign performance are captured and shared across the business.
A little bit about you:
- Strong commercial mindset with the ability to translate insight into revenue‑generating opportunities.
- Deep understanding of different generation’s and their behaviours and cultural drivers.
- Excellent storytelling, presentation and influencing skills.
- Demonstrates critical thinking and the ability to connect trends to commercial outcomes.
- Proven ability to build and maintain senior relationships across brands and agencies.
- Experience developing innovative, creative and insight‑led campaign solutions.
Why we’re hiring:
We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.
Lead Partner - GENgage employer: JCDecaux UK
At JCDecaux, we pride ourselves on being an exceptional employer that champions innovation and creativity in the dynamic world of Out of Home advertising. Our collaborative work culture fosters personal and professional growth, offering employees unique opportunities to engage with generational audiences and shape impactful campaigns. With a commitment to diversity and inclusion, we empower our team members to thrive in a supportive environment while driving meaningful connections between brands and consumers across iconic locations.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Partner - GENgage
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JCDecaux UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JCDecaux UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JCDecaux UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JCDecaux UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Partner - GENgage
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JCDecaux UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JCDecaux UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about JCDecaux UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JCDecaux UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JCDecaux UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JCDecaux UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
