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- Tasks: Lead the GENgage Programme to connect brands with Gen Z through innovative advertising strategies.
- Company: JCDecaux UK is a leader in Out-of-Home advertising, focusing on engaging the Gen Z audience.
- Benefits: Enjoy flexible working options and a supportive, inclusive company culture.
- Other info: Join a diverse team committed to equal opportunities and personal growth.
- Why this job: Be at the forefront of Gen Z engagement, driving impactful campaigns and fostering creativity.
- Qualifications: Sales expertise and experience in marketing, particularly targeting Gen Z consumers.
The predicted salary is between 36000 - 60000 ÂŁ per year.
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Join to apply for the Lead Business Growth Manager – GENgage role at JCDecaux UK
Lead the GENgage Programme, an initiative designed to help brands effectively reach and engage the Gen Z audience through the power of Out-of-Home (DOOH) advertising. The Lead Business Growth Manager will deliver incremental revenue by leveraging their own client base of direct advertisers and by supporting wider JCDecaux sales teams with subject matter expertise on Gen Z engagement strategies. Additionally, the Lead Business Growth Manager will play an active role in steering and delivering JCDecaux’s initiatives aimed at connecting brands with Gen Z consumers. This includes collaborating with other relevant departments to bring new innovations and partnerships that resonate with the Gen Z demographic.
What You\’ll Be Doing…
- Maximise incremental revenue and growth opportunities from brands targeting the Gen Z audience.
- Position JCDecaux as a leader in engaging Gen Z consumers within the media sector, creating a credible voice for JCDecaux in this field.
- Identify areas of opportunity and risk in Gen Z engagement and develop responses aligned with business strategy with C-suite clients.
- Understand Gen Z engagement strategies and set the agenda both internally and externally.
- Design and manage the GENgage programme to improve key aspects of performance in reaching Gen Z.
- Lead JCDecaux’s dialogue on Gen Z engagement with external stakeholder groups, e.g., brands, agencies, and networks.
- Build a network of contacts and become involved with relevant forums to ensure JCDecaux is a credible voice and peer in the Gen Z engagement space.
- Liaise with JCDecaux’s marketing and innovation departments, helping ensure the UK continues to lead the way on initiatives targeting Gen Z within the global JCDecaux group.
- Manage own client base of brand or corporate advertisers, delivering high-value and innovative campaigns capable of delivering incremental revenue and enhancing JCDecaux’s reputation as a leader in engaging Gen Z within the media industry.
- Support wider sales teams in responding to briefs related to Gen Z engagement and creating proactive opportunities for major brand advertisers who prefer to book via agency/specialist channels.
- Ensure that all relevant internal departments are kept aware of Gen Z engagement campaigns through open communication channels, including but not limited to CRM records.
A Little Bit About You…
Sales Expertise
- An entrepreneur with extensive knowledge and understanding of the principles of engaging Gen Z consumers and best practices.
- Good understanding of the cultural, social, and technological factors that influence Gen Z behaviour and preferences.
- Strong project management skills, ability to create and forge partnerships, collaborative approach, and connects people to ideas and business opportunities.
- Experience within the marketing and advertising arena, particularly in campaigns targeting Gen Z.
- Experience liaising with a range of different internal and external stakeholders, including brands and agencies at senior levels for over 3 years.
- Extensive knowledge across sectors that are relevant to Gen Z, including technology, fashion, entertainment, and social media.
- Ability to take complex sales strategies, including marketing and insight, and ensure they fit within the channels preferred by Gen Z consumers.
- Proactive approach.
- Ability to work and thrive in an autonomous environment; able to self-manage and drive performance in an ever-changing and dynamic marketplace.
Communication And Interpersonal Skills
- Able to drive value-adding business conversations with clients and colleagues.
- Strong questioning and listening skills with the ability to see the big picture and look at long-term sustainable campaign plans.
- Effective networker and engaging presenter.
- Customer-obsessed and with active influencing skills across all levels.
Skills And Person Specification
- A track record in building new business and developing existing business with brands targeting Gen Z consumers.
- Media experience is favourable but not required.
- Extensive network across industries relevant to Gen Z.
- Full clean UK Driving Licence.
A Little Bit More About Us…
- We believe in building a diverse and inclusive culture and positive employee experience.
- We are One Team, more than just ourselves.
- We are customer first, we understand, and help solve our customers’ problems.
- We Test & Learn, we are empowered to learn and grow, unafraid of change.
- We choose to care, we are committed to doing the right thing, the right way.
It’s really important to us that we give as much to our colleagues as they give to us.
Our latest Belonging Survey showed that our colleagues feel valued and listened to as we continue to build an environment where everyone can thrive, grow, belong and be their authentic selves.
We believe that diversity of thought, experience and background provides the platform for great creativity,
We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.
Many of our Colleagues work flexibly in many different ways. Please talk to us at interview about the flexibility you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking.
About Our Recruitment Process….
- You find or get sent this job advert, read it, and feel like you’re you’d be a great addition to the JCD family.
- You send in your application to let us know you’re interested.
- We see your application, get excited, and give you a call.
- You’ll meet us twice, depending on the role prepare a presentation and we’ll get to know each other.
- You’ll begin your journey with us, were excited to support and develop you throughout you career.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Advertising Services
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Lead Business Growth Manager - GENgage employer: JCDecaux UK
Contact Detail:
JCDecaux UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Business Growth Manager - GENgage
✨Tip Number 1
Network actively within the advertising and marketing sectors, especially with professionals who have experience in engaging Gen Z. Attend industry events, webinars, and forums where you can meet potential colleagues or clients who might provide insights or referrals.
✨Tip Number 2
Stay updated on the latest trends and preferences of Gen Z consumers. Follow relevant social media channels, blogs, and influencers to understand what resonates with this demographic, which will help you speak their language during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns targeting Gen Z that you've been involved in. Highlight your role in these projects and the impact they had on revenue or brand engagement to demonstrate your expertise.
✨Tip Number 4
Familiarise yourself with JCDecaux's current initiatives and partnerships aimed at Gen Z. This knowledge will not only show your genuine interest in the company but also allow you to suggest innovative ideas during your interview.
We think you need these skills to ace Lead Business Growth Manager - GENgage
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in engaging Gen Z consumers and your sales expertise. Use specific examples of past campaigns or projects that demonstrate your understanding of this demographic.
Craft a Compelling Cover Letter: In your cover letter, express your passion for connecting brands with Gen Z. Discuss how your skills align with the responsibilities of the Lead Business Growth Manager role and mention any relevant achievements that showcase your ability to drive revenue.
Showcase Relevant Experience: When detailing your work history, focus on roles where you successfully engaged with Gen Z audiences. Highlight any partnerships or innovative strategies you've implemented that resonate with this demographic.
Prepare for Interviews: If selected for an interview, be ready to discuss your insights on Gen Z engagement strategies. Prepare examples of how you've maximised revenue opportunities and built relationships with brands targeting this audience.
How to prepare for a job interview at JCDecaux UK
✨Understand Gen Z Engagement
Make sure you have a solid grasp of what engages Gen Z consumers. Research current trends, cultural influences, and successful campaigns targeting this demographic. Being able to discuss these insights will show your expertise and passion for the role.
✨Showcase Your Sales Expertise
Prepare to discuss your previous sales experiences, particularly those involving brand partnerships or campaigns aimed at Gen Z. Highlight specific achievements and how you maximised revenue in past roles to demonstrate your capability in driving business growth.
✨Network Like a Pro
Since building a network is crucial for this role, come prepared with examples of how you've successfully created and maintained professional relationships. Mention any relevant forums or groups you’re part of that align with Gen Z engagement, as this shows your proactive approach.
✨Communicate Effectively
Practice your communication skills, especially in presenting ideas clearly and engagingly. Be ready to discuss how you can drive value-adding conversations with clients and colleagues, as strong interpersonal skills are key to succeeding in this position.