At a Glance
- Tasks: Create engaging content and events to promote JCDecaux’s digital marketing initiatives.
- Company: Join a diverse and inclusive team at JCDecaux UK.
- Benefits: Flexible working options, competitive salary, and opportunities for professional growth.
- Other info: Be part of a dynamic environment that values collaboration and innovation.
- Why this job: Make an impact in the digital marketing space while collaborating with creative minds.
- Qualifications: Experience in digital marketing, copywriting, and event planning is essential.
The predicted salary is between 40000 - 50000 £ per year.
In this role you will be responsible for producing high‑quality content and events that engage our people and partners around JCDecaux’s Programmatic Digital Out‑of‑Home proposition. This will involve developing simple, influential content for our website, press releases, articles and social media; planning and preparing content for impactful events; and pursuing media opportunities to highlight the brand, products and services of JCDecaux UK.
Responsibilities
- Create insightful and interesting materials including press releases, a newsletter, and related marketing materials or presentations on JCDecaux UK’s programmatic offering to align with JCDecaux’s overall Communications plan.
- Compose and implement a successful multi‑channel communication strategy to improve brand recognition, promote the crucial programmatic messages and boost customer recognition, evaluation, and lead generation within digital marketing audiences.
- Plan and lead the design, content and production of simple, impactful marketing materials in the right tone and language for the audience.
- Support the Director of Marketing to define the key marketing messages for external communications based on the key marketing programmes.
- Show proficiency in the core marketing strategies, the parties concerned, and the intended audience.
- Develop a yearly communications plan outlining timelines, measurable results and effects, and target audiences.
- Define the communications channels behind each of the key marketing programmes.
- Use different communication platforms like events, PR, press releases, social media, email, interactions with the sales team, search engines, advertising and influencers to improve awareness and adoption of key marketing initiatives.
- Monitor input and results and report monthly on impact.
- Define a list of influencers and draw up a communications plan to gain third‑party endorsement of key marketing programmes.
- Lead and update the CRM database of communication contacts and key influencers.
- Collaborate with the Data & Insights and Communications teams to build thought leadership content for essential marketing initiatives.
- Plan and deliver one of the key marketing events of the year, the Programmatic Awards event.
- Liaise with third‑party contributors to provide white papers, thought leadership pieces and marketing content.
- Proof and ratify the content.
- Work with the Commercial team to provide ongoing case studies and content to keep the website and customer/marketing hubs up to date.
- Be the ambassador for Programmatic marketing within the Marketing & Commercial teams, helping to upskill teams where needed to ensure everyone is confident in including Programmatic content in their activity.
Qualifications
- A great understanding and experience of the digital marketplace and the communication tools available.
- Experience in running omnichannel marketing campaigns.
- Experience in marketing planning, marketing strategy, copywriting, storytelling with data.
- Experience setting objectives and governance such as reporting and monitoring.
- Knowledge of CRM tools and funnel management.
- Some knowledge or experience in organising events would be helpful.
- An organised individual that can strategically plan a communications calendar that can drive commercial success.
- A strong collaborator who can acquire agreement from multiple teams to implement the communications plan.
- A project enabler with an attention to detail to manage multiple projects that deliver a coordinated impact.
- Strong written and verbal communication skills.
- A great teammate who collaborates effectively with individuals from a diverse group of backgrounds and skills.
We believe in building a diverse and inclusive culture and positive employee experience.
Marketing Manager employer: JCDecaux UK Ltd
At JCDecaux UK, we pride ourselves on fostering a dynamic and inclusive work environment where creativity thrives. As a Marketing Manager, you will have the opportunity to engage in meaningful projects that elevate our brand while enjoying flexible working arrangements and a commitment to employee growth through continuous learning and collaboration. Join us in shaping the future of digital marketing in a supportive culture that values diverse perspectives and innovative ideas.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if you’ve got experience in content creation or event planning. Share it during interviews or even send it along with your application to make a lasting impression.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like JCDecaux, and express your interest. A well-crafted email can go a long way in getting noticed.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in digital marketing and programmatic advertising. Consider taking online courses or attending workshops. This not only boosts your skills but also shows potential employers that you’re committed to growth.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your Content:Make sure to customise your application materials to reflect the specific requirements of the Marketing Manager role. Highlight your experience in creating impactful content and running omnichannel campaigns, as this will show us you understand what we're looking for.
Showcase Your Creativity:We love innovative thinkers! Use your application to demonstrate your creative flair in marketing. Whether it's through storytelling or unique campaign ideas, let your personality shine through your writing.
Be Clear and Concise:When crafting your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills are easy to spot. Avoid jargon unless it’s relevant to the role!
Apply Through Our Website:Don’t forget to submit your application via our website! This ensures we receive all your details correctly and helps us keep track of your application. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at JCDecaux UK Ltd
✨Know Your Stuff
Before the interview, dive deep into JCDecaux’s Programmatic Digital Out-of-Home proposition. Familiarise yourself with their recent campaigns and content strategies. This will not only show your genuine interest but also help you discuss how your skills can align with their goals.
✨Showcase Your Creativity
Prepare examples of past marketing materials you've created, especially those that involved multi-channel strategies. Be ready to discuss how you crafted compelling narratives and engaged audiences through various platforms. This will highlight your copywriting and storytelling skills.
✨Plan for Impact
Think about how you would approach creating a communications calendar for JCDecaux. Bring ideas on how to measure success and report on impact. This shows that you’re not just a doer but also a strategic thinker who can drive commercial success.
✨Be a Team Player
Emphasise your collaboration skills during the interview. Share experiences where you’ve worked with diverse teams to achieve a common goal. Highlighting your ability to gain agreement from multiple stakeholders will resonate well with their emphasis on teamwork.
