At a Glance
- Tasks: Create engaging content and lead impactful marketing events for JCDecaux's digital initiatives.
- Company: Join a diverse and inclusive team at a leading marketing firm.
- Benefits: Flexible working options, competitive salary, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on collaboration and innovation.
- Why this job: Make a real impact in the digital marketing space while collaborating with creative minds.
- Qualifications: Experience in digital marketing, campaign management, and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
In this role you will be responsible for producing high‑quality content and events that engage our people and partners around JCDecaux’s Programmatic Digital Out‑of‑Home proposition. This will involve developing simple, influential content for our website, press releases, articles and social media; planning and preparing content for impactful events; and pursuing media opportunities to highlight the brand, products and services of JCDecaux UK.
Responsibilities
- Create insightful and interesting materials including press releases, a newsletter, and related marketing materials or presentations on JCDecaux UK’s programmatic offering to align with JCDecaux’s overall Communications plan.
- Compose and implement a successful multi‑channel communication strategy to improve brand recognition, promote the crucial programmatic messages and boost customer recognition, evaluation, and lead generation within digital marketing audiences.
- Plan and lead the design, content and production of simple, impactful marketing materials in the right tone and language for the audience.
- Support the Director of Marketing to define the key marketing messages for external communications based on the key marketing programmes.
- Show proficiency in the core marketing strategies, the parties concerned, and the intended audience.
- Develop a yearly communications plan outlining timelines, measurable results and effects, and target audiences.
- Define the communications channels behind each of the key marketing programmes.
- Use different communication platforms like events, PR, press releases, social media, email, interactions with the sales team, search engines, advertising and influencers to improve awareness and adoption of key marketing initiatives.
- Monitor input and results and report monthly on impact.
- Define a list of influencers and draw up a communications plan to gain third‑party endorsement of key marketing programmes.
- Lead and update the CRM database of communication contacts and key influencers.
- Collaborate with the Data & Insights and Communications teams to build thought leadership content for essential marketing initiatives.
- Plan and deliver one of the key marketing events of the year, the Programmatic Awards event.
- Liaise with third‑party contributors to provide white papers, thought leadership pieces and marketing content.
- Proof and ratify the content.
- Work with the Commercial team to provide ongoing case studies and content to keep the website and customer/marketing hubs up to date.
- Be the ambassador for Programmatic marketing within the Marketing & Commercial teams, helping to upskill teams where needed to ensure everyone is confident in including Programmatic content in their activity.
Qualifications
- A great understanding and experience of the digital marketplace and the communication tools available.
- Experience in running omnichannel marketing campaigns.
- Experience in marketing planning, marketing strategy, copywriting, storytelling with data.
- Experience setting objectives and governance such as reporting and monitoring.
- Knowledge of CRM tools and funnel management.
- Some knowledge or experience in organising events would be helpful.
- An organised individual that can strategically plan a communications calendar that can drive commercial success.
- A strong collaborator who can acquire agreement from multiple teams to implement the communications plan.
- A project enabler with an attention to detail to manage multiple projects that deliver a coordinated impact.
- Strong written and verbal communication skills.
- A great teammate who collaborates effectively with individuals from a diverse group of backgrounds and skills.
We believe in building a diverse and inclusive culture and positive employee experience. Equal Employment Opportunity – We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity. Many of our colleagues work flexibly in many different ways. If you need flexibility, please discuss at interview – we can’t guarantee every request but we promise not to judge you for asking.
Marketing Manager in City of Westminster employer: JCDecaux UK Ltd
At JCDecaux UK, we pride ourselves on fostering a dynamic and inclusive work environment that champions creativity and collaboration. As a Marketing Manager, you will have the opportunity to engage with diverse teams and lead impactful marketing initiatives that resonate within the digital landscape. Our commitment to employee growth is reflected in our flexible working arrangements and support for professional development, making us an exceptional employer for those seeking meaningful and rewarding careers in marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if you’ve got experience in crafting marketing materials or running campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Keep it real during interviews! Be yourself and let your passion for marketing shine through. Prepare some questions about their current campaigns or strategies to show you’re genuinely interested in their work. And remember, apply through our website for the best chance!
We think you need these skills to ace Marketing Manager in City of Westminster
Some tips for your application 🫡
Show Your Creative Side:When crafting your application, let your creativity shine! We want to see how you can produce engaging content, so don’t hold back. Use examples from your past work that highlight your ability to create impactful marketing materials.
Tailor Your Application:Make sure to tailor your application specifically for the Marketing Manager role. Highlight your experience with omnichannel campaigns and how you've successfully communicated key messages in the past. This shows us you understand what we’re looking for!
Be Clear and Concise:We appreciate clarity! When writing your application, be straightforward and to the point. Use simple language to convey your ideas effectively, just like you would when creating content for our audience.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at JCDecaux UK Ltd
✨Know Your Stuff
Before the interview, dive deep into JCDecaux’s Programmatic Digital Out-of-Home proposition. Familiarise yourself with their recent campaigns and content strategies. This will not only show your genuine interest but also help you discuss how your skills can align with their goals.
✨Showcase Your Creativity
Prepare examples of your past work that highlight your ability to create engaging content and successful marketing campaigns. Bring along a portfolio or links to your previous projects, especially those that demonstrate your storytelling skills and multi-channel strategies.
✨Be Ready to Collaborate
Since this role involves working with various teams, be prepared to discuss how you've successfully collaborated in the past. Share specific instances where you’ve brought together different departments to achieve a common goal, showcasing your teamwork and communication skills.
✨Ask Insightful Questions
At the end of the interview, ask questions that reflect your understanding of the role and the company. Inquire about their upcoming marketing initiatives or how they measure the success of their campaigns. This shows you're not just interested in the job, but also in contributing to their future success.
