At a Glance
- Tasks: Lead JCB's digital marketing strategy and enhance online growth.
- Company: Join a leading company known for innovation and employee care.
- Benefits: Competitive salary, 33 days holiday, onsite gym, and discounts at retailers.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Make a real impact on JCB's digital presence and brand visibility.
- Qualifications: Experience in digital marketing and strong analytical skills required.
The predicted salary is between 34650 - 42350 £ per year.
Salary: Competitive Salary
Working Pattern: Full Time
Contract Type: Permanent
About the role:
We’re looking for a skilled and motivated Performance Marketing Manager to play a key role in driving JCB’s online growth and brand visibility. In this role, you’ll lead the rollout and ongoing management of our dealer website programme, ensuring a consistent, high quality digital experience across our global dealer network. You’ll combine creativity with strong analytical skills to enhance lead generation, improve conversion performance, and optimise digital activity across multiple channels. Working closely with internal teams and external partners, you’ll help shape the future of JCB’s digital strategy while delivering measurable results against business objectives.
What does this role involve day to day?
- Defining and implementing digital tracking frameworks, working with internal teams and agencies
- Analysing campaign performance across channels, including PPC, display, search and paid/organic social
- Using data and insights to continuously optimise campaigns and improve ROI
- Monitoring website performance using tools such as Google Analytics and reporting on trends and lead acquisition
- Producing weekly, monthly and quarterly performance reports for stakeholders
- Working closely with website and organic teams to ensure alignment between paid activity, on-site experience and SEO performance, driving a cohesive and integrated digital strategy across all channels
- Collaborating with the wider marketing team to align digital activity with overall business goals
- Supporting and training global counterparts as the programme expands
- Managing tags and tracking via tools such as GA4, GSC and GTM
- Evolving paid media strategies to align with AI-driven search experiences, including Google Gemini and Generative Engine Optimisation (GEO), ensuring campaigns remain effective and visible across emerging search and discovery platforms
This will be suited to you if…
- You have experience in digital marketing, lead generation or marketing analytics
- You’re confident working with data, turning insights into actionable improvements
- You have strong knowledge of digital channels and performance marketing
- You’re experienced with tools such as Google Analytics (GA4), GSC and GTM
- You have experience using CRM systems such as Salesforce and lead management tools
- You bring strong analytical skills and attention to detail
- You’re a confident communicator, able to collaborate across teams and influence stakeholders
- You’re self‑motivated, organised and able to manage multiple priorities
What happens next?
Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial team’s interview followed by an in-person interview. We’ll keep in touch throughout the process but if you have any questions, please get in touch at recruitment@jcb.com
What’s in it for you?
This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor, dentist and visiting optician. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.
We value diversity and welcome applications from candidates from all backgrounds. We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email recruitment@jcb.com, and a member of the team will be in touch.
Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.
Performance Marketing Manager in Uttoxeter employer: JCB
At JCB World Parts Centre, we pride ourselves on being an exceptional employer that prioritises employee well-being and professional growth. As an Inventory Controller, you will enjoy a competitive salary, generous holiday allowance, and access to unique benefits such as an onsite gym, in-house medical services, and a Cycle to Work Scheme, all within a collaborative and fast-paced environment that fosters teamwork and continuous improvement.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Uttoxeter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JCB and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JCB are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JCB on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JCB. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in Uttoxeter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JCB. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JCB:Show us that you’ve done your homework! In your application, briefly mention what you admire about JCB’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JCB
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JCB will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JCB, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
