Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Shape and execute the UK Sales communications strategy and support local marketing initiatives.
- Company: Join JCB, a leader in construction equipment, known for innovation and employee care.
- Benefits: Enjoy 33 days' holiday, onsite gym, healthcare services, and discounts through the JCB Rewards Hub.
- Why this job: Be part of impactful marketing campaigns that drive brand visibility and customer engagement.
- Qualifications: Strong understanding of the UK Construction Equipment market and experience in Marcoms strategies required.
- Other info: Diversity is valued; applications from all backgrounds are encouraged.
The predicted salary is between 28800 - 43200 £ per year.
Social network you want to login/join with:
As UK Marketing Manager within JCB Marketing, you\’ll play a pivotal role in shaping and executing the UK Sales communications strategy in alignment with the UK Sales Business Plan and product plans for the UK and Ireland. This role is central to supporting the UK Dealer network, helping them develop and implement effective local marketing initiatives. You’ll work closely with the UK Sales team and cross-functional departments within WWM to deliver impactful marketing campaigns. Reporting to the Head of Customer First and supported by the Marcoms unit, you\’ll be accountable to the UK Sales Director for the successful planning and execution of marketing programmes that drive brand visibility, customer engagement, and sales performance.
What does this role involve day to day?
- Develop the UK Sales communications strategy aligned with the UK Sales Business Plan and Business Unit product plans for the UK/Ireland market.
- Support the UK Dealer network in creating and Liaise daily with the UK Sales team and WWM support functions to plan and implement marketing campaigns.
- Report to the Head of Customer First and be supported by the Marcoms support unit.
- Be accountable to the UK Sales Director for the successful planning and implementation of marketing programmes.
- Input communications strategy and proposals into product plans for UK/Ireland.
- Collaborate weekly with the UK Sales team to generate ideas and marketing plans that drive sales and revenue.
- Develop an annual UK Sales marketing plan to support the UK Business Plan.
- Work with CRM support in WWM to implement pilot campaigns.
- Create a database plan to support communications strategies.
- Develop media plans for cost-effective targeting.
- Initiate and publish the monthly Newsletter and Quarterly Dealer Leaflets.
- Plan and execute UK trade and industry events.
- Coordinate UK Sales event needs with the EU team for major events.
- Provide account handling services for JCB Finance and JCB Insurance.
- Plan and manage the annual UK Sales marketing budget within the WWM budget.
This will be suited to you if
- You\’ve a strong understanding of the UK Construction Equipment market.
- You\’re familiar with the UK marketing landscape.
- You\’ve experience in developing and executing Marcoms strategies.
- You possess strong interpersonal skills and enjoy working as part of a team.
What happens next?
Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial teams interview followed by an in-person interview. We’ll keep in touch throughout the process but if you have any questions, please get in touch at recruitment@.
What’s in it for you?
This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor, dentist and visiting optician. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.
We value diversity and welcome applications from candidates from all backgrounds.
We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email recruitment@, and a member of the team will be in touch.
Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.
#J-18808-Ljbffr
UK Marketing Manager employer: JCB
Contact Detail:
JCB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK Marketing Manager
✨Tip Number 1
Familiarise yourself with the UK construction equipment market. Understanding the key players, trends, and challenges will help you speak confidently about how your marketing strategies can drive sales and engagement.
✨Tip Number 2
Network with professionals in the industry, especially those involved in marketing within the construction sector. Attend relevant events or webinars to build connections that could provide insights and potentially support your application.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've executed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive brand visibility and customer engagement, as these are crucial for the role.
✨Tip Number 4
Showcase your collaborative skills by thinking of examples where you've worked closely with sales teams or cross-functional departments. Highlighting your teamwork will resonate well with the expectations of this role.
We think you need these skills to ace UK Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the UK Marketing Manager position. Familiarise yourself with JCB's marketing strategies and how they align with the UK Sales Business Plan.
Tailor Your CV: Customise your CV to highlight relevant experience in marketing, particularly within the construction equipment sector. Emphasise your skills in developing and executing marketing campaigns, as well as your understanding of the UK market.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific examples of past marketing initiatives you've led and how they relate to the responsibilities outlined in the job description.
Highlight Interpersonal Skills: Since the role requires collaboration with various teams, be sure to highlight your interpersonal skills in both your CV and cover letter. Provide examples of successful teamwork and communication in previous roles.
How to prepare for a job interview at JCB
✨Understand the UK Construction Equipment Market
Make sure you have a solid grasp of the UK construction equipment market. Research current trends, key players, and challenges in the industry. This knowledge will help you demonstrate your expertise and show how you can contribute to JCB's marketing strategies.
✨Showcase Your Marcoms Experience
Prepare to discuss your previous experience in developing and executing marketing communications strategies. Be ready to provide specific examples of successful campaigns you've led, particularly those that align with sales objectives, as this role heavily focuses on driving sales performance.
✨Highlight Team Collaboration Skills
Since the role involves working closely with various teams, emphasise your interpersonal skills and ability to collaborate effectively. Share examples of how you've successfully worked within a team to achieve common goals, especially in a marketing context.
✨Prepare for Strategic Planning Questions
Expect questions about your approach to developing marketing plans and strategies. Be prepared to discuss how you would align the UK Sales communications strategy with the overall business plan and product plans. Think about how you would measure success and adapt strategies based on performance.
