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- Tasks: Lead our digital marketing strategy and oversee online campaigns to drive traffic and customer engagement.
- Company: Join JCB, a company that values expertise and employee care in a dynamic work environment.
- Benefits: Enjoy competitive salary, 33 days holiday, onsite gym, and discounts with high street retailers.
- Why this job: Be part of a collaborative culture that embraces innovation and data-driven decision-making.
- Qualifications: Bachelor's degree in Marketing or related field with 4+ years of digital marketing experience required.
- Other info: Diversity is valued; we welcome applications from all backgrounds.
The predicted salary is between 28800 - 42000 £ per year.
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We are searching for an experienced and driven Digital Marketing Manager to lead our online marketing strategy. You will be responsible for overseeing all aspects of our digital marketing efforts, driving traffic to our new Parts Eccomerce Website as well as driving awareness and buy-in to our parts products. The ideal candidate is a data-driven leader with a proven track record of success in digital marketing, possessing a deep understanding of online advertising, social media, and customer acquisition strategies.
What does this role involve day to day?
Strategic Focus:
• Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
• Identify and capitalize on emerging trends, technologies, and market opportunities within the digital marketing landscape.
• Set ambitious yet achievable goals for Lead generation, Ecommerce Conversions and Customer Engagement.
Marketing Campaigns:
• Oversee all aspects of online marketing campaigns, including content creation, advertising, promotions, and analytics.
• Analyse competition, customer behaviour, and market trends to optimize campaign performance and maximize ROI.
• Manage relationships with key stakeholders, including advertising agencies, vendors, and partners.
Customer Acquisition:
• Develop and execute effective customer acquisition strategies across multiple channels (e.g., SEO, SEM, social media, email marketing)
• Manage and optimize website traffic, conversion rates, and customer acquisition costs.
• Stay abreast of the latest digital marketing trends and technologies.
Customer Experience:
• Create a seamless and engaging online customer experience that fosters loyalty and drives repeat purchases.
• Oversee customer service operations, ensuring timely resolution of inquiries and issues.
• Analyse customer feedback and data to identify areas for improvement in the online customer journey.
Creative Design:
• Have hands on experience in developing great short form content for digital purposes
• Confidence working to brand guidelines and adopting brand tone
• Experience briefing in agencies for higher end campaign content
Stakeholder Management:
• Coordinate peer group and other departments to enable great digital content
• Foster a culture of collaboration, innovation, and data-driven decision-making
This will be suited to you if
• You have a Bachelor\’s degree in Business, Marketing, or a related field
• You have a proven track record of success within digital marketing, with a minimum of 4 years of experience
• You have hands on design experience to enable fast content creation and nimble experience
• You have a deep understanding of digital marketing best practices, online advertising strategies, and social media principles
• You have strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
What happens next?
Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial teams interview followed by an in-person interview. We’ll keep in touch throughout the process but if you have any questions, please get in touch at recruitment@
What’s in it for you?
This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor, dentist and visiting optician. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.
We value diversity and welcome applications from candidates from all backgrounds.
We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email recruitment@, and a member of the team will be in touch.
Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.
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Digital Marketing Manager employer: JCB
Contact Detail:
JCB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest digital marketing trends and tools. Being able to discuss recent developments in SEO, SEM, and social media strategies during your interview will demonstrate your passion and expertise in the field.
✨Tip Number 2
Prepare specific examples of successful digital marketing campaigns you've managed. Highlight your role in driving traffic and conversions, as this aligns directly with the responsibilities of the Digital Marketing Manager position.
✨Tip Number 3
Showcase your analytical skills by discussing how you've used data to inform your marketing strategies. Be ready to explain how you measure success and optimise campaigns based on performance metrics.
✨Tip Number 4
Network with professionals in the digital marketing space. Engaging with industry peers can provide insights into the company culture and expectations, which can be invaluable during your interview process.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly focusing on your achievements in online advertising, social media, and customer acquisition strategies. Use metrics to demonstrate your success.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the company's goals. Mention specific campaigns or projects you've led that relate to the role.
Showcase Analytical Skills: Since the role requires strong analytical abilities, include examples of how you've used data to drive marketing decisions. Highlight any tools or software you are proficient in that support data analysis.
Research the Company: Familiarise yourself with the company's digital presence and recent marketing campaigns. This will help you tailor your application and show that you're genuinely interested in the role and the company.
How to prepare for a job interview at JCB
✨Showcase Your Data-Driven Mindset
As a Digital Marketing Manager, it's crucial to demonstrate your analytical skills. Be prepared to discuss specific metrics you've improved in past roles, such as conversion rates or ROI from campaigns. Use data to back up your achievements and show how you can apply this mindset to their business.
✨Familiarise Yourself with Their Brand
Before the interview, take time to understand the company's brand voice and marketing strategies. This will allow you to tailor your responses and show how your experience aligns with their goals. Mention specific campaigns or initiatives they've undertaken that resonate with you.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and creativity. Prepare examples of how you've tackled challenges in previous roles, particularly in customer acquisition or campaign optimisation. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Demonstrate Your Stakeholder Management Skills
Since the role involves managing relationships with various stakeholders, be ready to discuss your experience in collaboration and communication. Share examples of how you've successfully worked with teams or external partners to achieve marketing objectives, highlighting your ability to foster a collaborative environment.
