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For Companies At a Glance
- Tasks: Lead marketing strategies and campaigns across the APAC region, focusing on customer insights.
- Company: Join JBT Marel, a global leader in innovative food processing solutions.
- Benefits: Enjoy a collaborative work environment with opportunities for remote work and professional growth.
- Why this job: Be part of a dynamic team that values creativity and strategic thinking in a diverse setting.
- Qualifications: Bachelor's or master's degree in marketing or business, with 5-7 years of relevant experience.
- Other info: Experience in B2B marketing and digital tools is a plus; project management skills are essential.
The predicted salary is between 43200 - 72000 £ per year.
The Manager Marketing (MM) is responsible for planning, developing, organizing and implementing marketing strategies, initiatives, and tactical programs through a customer-focused approach which will optimize JBT Marel’s business opportunities. The MM will interact with a broad level of internal and external stakeholders and the job requires direct customer communication, and a team-focused approach. Strong business and customer understanding are essential.
The role requires the ability to clearly communicate (verbally and in writing) marketing plans, along with strong/deep knowledge of industry, the target market, and market/customer expectations. The MM will take part in developing and managing a portfolio of on-market and new products from a marketing perspective. Develop global tactics for contending with the opportunities and threats in the assigned focus markets to ensure increased market share for all JBT Marel's products. Additionally, identify, evaluate, justify and recommend new opportunities in the market based on customer and market insights.
The Opportunity:
- Produce a strategically embedded marketing plan with an emphasis on customer and market insights.
- Responsible for all marketing in close collaboration with colleagues in the Global Marketing organization.
- Responsible for the planning and execution of standout and effective (digital) marketing campaigns across the industry developed based on a thorough market understanding.
- Create strategically embedded prioritization for event/exhibition participation.
- Responsible for the quality and clarity of the positioning, messaging, storytelling, collateral, online content and sales enablement materials.
- Responsible for driving digital marketing and lead management activities.
- Acquire thorough knowledge of your customers; how they buy and their buying criteria, and competitors in focus markets to differentiate Marel in the market.
- Activity and budget planning in collaboration with EVP and SMD.
- Work as a trusted partner to the EVP and SMD to carry out strategically embedded work aligned with the global marketing organization.
- Develop and execute internal communication for new products to all stakeholders.
- Advance and maintain meaningful commercial tools that support the selling process.
- Plan the launch of new products and releases and manage the cross-functional implementation of the plan.
- Measure and evaluate impact and effectiveness of marketing activities.
Why work at JBT:
- Excellent tactical and analytical skills.
- Strong communicator; internally as well as externally and excellent interpersonal skills.
- Reliable and proactive marketing partner for key stakeholders.
- Ability to work with multiple stakeholders in an international diverse environment.
- Ability to multitask, set and manage expectations while identifying opportunities to drive efficiencies.
- Ability to build solid relationships with colleagues and other stakeholders by fostering teamwork, partnership and collaboration both in a virtual or face-to-face environment.
- A team player with a positive attitude, willing to get involved in the wider activities of the customer solution marketing team and the company as well as support colleagues.
- Highly motivated and self-starter approach.
- Ability to influence and drive integration of marketing strategy into operational program and planning.
- Ability to effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure - project management experience.
- Ability to demonstrate composure and self-confidence in difficult situations.
- Bachelor and/or master’s degree in marketing, Business Administration or other relevant discipline.
- 5 – 7 years’ experience with international marketing, product marketing in a B2B organization.
- Experience with marketing automation and digital marketing tools is an advantage.
- Experience with and comfort working in multi-cultural, multi-discipline organization is an advantage.
- Experience with working in a matrix organization is an advantage.
Marketing Manager, APAC employer: JBT Corporation
Contact Detail:
JBT Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, APAC
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and B2B strategies. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our marketing initiatives.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in APAC markets. Engaging with industry peers can provide valuable insights and may even lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed in the past. Highlighting your tactical and analytical skills will demonstrate your ability to drive effective marketing strategies at JBT Marel.
✨Tip Number 4
Showcase your understanding of customer behaviour and market insights during interviews. Being able to articulate how you would leverage this knowledge to enhance our marketing efforts will set you apart from other candidates.
We think you need these skills to ace Marketing Manager, APAC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in B2B environments. Emphasise your skills in digital marketing, project management, and stakeholder communication, as these are crucial for the Marketing Manager role.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of JBT Marel's market and customer insights. Discuss how your previous experiences align with their needs and how you can contribute to their marketing strategies.
Showcase Your Analytical Skills: In your application, provide examples of how you've used analytical skills to measure and evaluate marketing effectiveness. This could include specific campaigns you've managed and the results achieved.
Highlight Team Collaboration: Since the role requires working closely with various stakeholders, mention instances where you've successfully collaborated in a team environment. This will demonstrate your ability to foster teamwork and partnership.
How to prepare for a job interview at JBT Corporation
✨Know Your Market
Before the interview, research the specific markets JBT Marel operates in, especially within the APAC region. Understand customer behaviours, market trends, and competitors to demonstrate your industry knowledge and how you can leverage this for effective marketing strategies.
✨Showcase Your Communication Skills
As a Marketing Manager, clear communication is key. Prepare to discuss how you've effectively communicated marketing plans in the past, both verbally and in writing. Bring examples of your work, such as marketing collateral or campaign summaries, to illustrate your points.
✨Highlight Team Collaboration
This role requires working closely with various stakeholders. Be ready to share experiences where you've successfully collaborated with teams across different functions or cultures. Emphasise your ability to build relationships and foster teamwork.
✨Demonstrate Analytical Skills
Prepare to discuss how you've measured the effectiveness of marketing campaigns in previous roles. Share specific metrics or outcomes that highlight your analytical skills and how they contributed to business success. This will show your ability to drive results through data-driven decisions.
