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- Tasks: Lead JBM's marketing strategy and creative voice for festivals and live experiences.
- Company: Join one of the UK's top independent live event companies, JBM Music.
- Benefits: Enjoy a competitive salary, annual bonus, training, and free entry to JBM festivals.
- Why this job: Shape unforgettable music experiences and connect with audiences nationwide.
- Qualifications: 5+ years in senior marketing roles, especially in festivals or entertainment.
- Other info: Dynamic role with opportunities for growth and industry networking.
The predicted salary is between 40000 - 60000 £ per year.
Location: Manchester City Centre (on-site)
Salary: £40,000–£60,000 per year (dependent on experience)
Hours: Full-time, 9:00–17:30 Monday to Friday (weekend availability required for events; midweek days off provided after event weekends)
Start Date: November 10th
Contract: Permanent
Holidays: 28 days per year (including public holidays)
Benefits: Annual bonus, training & development, access to industry conferences and events, company socials, casual dress, free entry to JBM festivals, midweek days off post-event
About JBM Music
JBM Music is one of the UK’s leading independent live event companies, producing some of the nation’s most celebrated festivals and concerts. With over 25 years’ experience in the live music industry, our portfolio includes Reggae Land, Boogietown, Barton Live, and Echoes, as well as a packed calendar of club nights, tours, and special one-off events. We champion both legendary artists and emerging talent across dance, reggae, soul, bass, urban, and live genres, bringing unforgettable music experiences to audiences nationwide.
The Role
As Head of Marketing, you will be responsible for developing and executing JBM’s full marketing strategy across all festivals and event brands. You’ll lead a growing in-house team, oversee external agencies, and work directly with the Directors to drive audience growth, strengthen brand identity, and deliver record-breaking campaigns. This is a senior role that requires both creative leadership and commercial focus. You’ll combine brand storytelling with data-led decision-making, ensuring each campaign connects authentically with audiences while delivering strong ROI and sustained growth.
Key Responsibilities
- Lead strategy and vision for all JBM marketing campaigns — from concept through delivery — across digital, social, outdoor, print, PR, and partnerships.
- Oversee campaign planning for each event, ensuring timelines, budgets, and deliverables are met.
- Develop brand identities and tone of voice for each festival and event, ensuring consistency across all platforms.
- Manage, mentor, and grow the in-house marketing team (designers, execs, content creators, etc.) to achieve high performance and creativity.
- Coordinate and oversee agencies (PR, media buying, paid social, creative) to ensure cohesive strategy and maximum impact.
- Build integrated campaign calendars that align with ticketing timelines, artist announcements, and partner activations.
- Analyse performance metrics (sales, engagement, ROI) to optimise campaigns and report results to Directors.
- Lead digital strategy, including paid media, influencer collaborations, CRM, SEO, and email marketing.
- Identify growth opportunities, brand partnerships, and sponsorship alignment to elevate JBM’s reach and revenue.
- Represent JBM externally at industry events, conferences, and networking opportunities.
What We’re Looking For
- Proven track record of leading marketing for major festivals, events, or entertainment brands (essential)
- Experience managing six-figure campaign budgets and delivering ROI-focused results
- Confident in brand positioning, creative storytelling, and audience engagement
- Deep understanding of UK music culture, digital trends, and the festival landscape
- Experience managing and inspiring creative and marketing teams
- Strong commercial acumen with ability to translate strategy into action
- Excellent communication, leadership, and stakeholder management skills
- Ability to thrive under pressure in a fast-paced, deadline-driven environment
- Willingness to travel and work on-site at events and festivals across the UK
Qualifications & Experience
- Minimum 5+ years of senior-level marketing experience (ideally within festivals, music, or entertainment)
- Demonstrable success in digital marketing, PR, brand strategy, and media planning
- Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and CRM tools
- Strong presentation and reporting skills
Work Arrangement
This is an on-site position based at our Manchester City Centre office. Travel to festivals, site visits, and partner meetings will be required. Hybrid options may be discussed for the right candidate after probation.
How to Apply
Please send your CV and a cover letter or portfolio showcasing your most successful campaigns to jorge@jbmmusic.com with the subject line: Head of Marketing — Manchester. Early applications are encouraged; interviews will take place on a rolling basis.
Head of Marketing employer: JBM Music
Contact Detail:
JBM Music Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Attend industry events, festivals, and conferences to meet people in the music scene. You never know who might be looking for a Head of Marketing or who can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas for marketing campaigns or how you’d elevate their brand. This will demonstrate your passion and vision for the role.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your fit for the Head of Marketing position.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the JBM Music team.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Passion for Music: When writing your application, let your love for music and live events shine through. We want to see how your passion aligns with our mission at JBM Music, so don’t hold back on sharing your experiences and favourite festivals!
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Head of Marketing role. Highlight your relevant experience in leading marketing campaigns for festivals or entertainment brands, and showcase how you can bring that expertise to JBM Music.
Be Data-Driven: We’re all about results! In your application, mention specific metrics or outcomes from your previous campaigns. Show us how you’ve used data to drive decisions and achieve success in your marketing strategies.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. Make sure to follow the instructions carefully and include all required documents to give yourself the best chance of standing out!
How to prepare for a job interview at JBM Music
✨Know Your Audience
Before the interview, research JBM Music and their festivals. Understand their brand identity and target audience. This will help you tailor your responses and demonstrate how your marketing strategies can resonate with their specific audience.
✨Showcase Your Success Stories
Prepare to discuss your previous marketing campaigns in detail. Highlight your role, the challenges faced, and the results achieved. Use metrics to back up your claims, especially focusing on ROI and audience engagement, as these are crucial for the Head of Marketing role.
✨Demonstrate Creative Leadership
Be ready to share examples of how you've led and inspired teams in past roles. Discuss your approach to mentoring and developing talent within your team, as this is key for managing JBM's in-house marketing team effectively.
✨Prepare for Scenario Questions
Anticipate questions about how you would handle specific marketing challenges or opportunities at JBM Music. Think about how you would develop a campaign for one of their festivals, considering budget, timelines, and creative direction. This will show your strategic thinking and problem-solving skills.
