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- Tasks: Lead and execute innovative marketing strategies for top UK festivals and events.
- Company: Join JBM Music, a leading independent live event company in the heart of Manchester.
- Benefits: Enjoy a competitive salary, annual bonus, training opportunities, and free festival entry.
- Why this job: Shape the creative voice of unforgettable music experiences and drive audience growth.
- Qualifications: 5+ years in senior marketing roles with a passion for music and festivals.
- Other info: Dynamic work environment with opportunities for travel and industry networking.
The predicted salary is between 40000 - 60000 £ per year.
JBM Music — Head of Marketing
Location: Manchester City Centre (on-site)
Salary: £40,000–£60,000 per year (dependent on experience)
Hours: Full-time, 9:00–17:30 Monday to Friday (weekend availability required for events; midweek days off provided after event weekends)
Start Date: November 10th
Contract: Permanent
Holidays: 28 days per year (including public holidays)
Benefits: Annual bonus, training & development, access to industry conferences and events, company socials, casual dress, free entry to JBM festivals, midweek days off post-event
About JBM Music
JBM Music is one of the UK’s leading independent live event companies, producing some of the nation’s most celebrated festivals and concerts. With over 25 years’ experience in the live music industry, our portfolio includes Reggae Land, Boogietown, Barton Live, and Echoes, as well as a packed calendar of club nights, tours, and special one-off events.
We champion both legendary artists and emerging talent across dance, reggae, soul, bass, urban, and live genres, bringing unforgettable music experiences to audiences nationwide.
As we scale our portfolio of events and strengthen our brand presence, we’re now seeking a visionary Head of Marketing to lead JBM’s marketing strategy and shape the creative voice of our festivals and live experiences.
The Role
As Head of Marketing, you will be responsible for developing and executing JBM’s full marketing strategy across all festivals and event brands. You’ll lead a growing in-house team, oversee external agencies, and work directly with the Directors to drive audience growth, strengthen brand identity, and deliver record-breaking campaigns.
This is a senior role that requires both creative leadership and commercial focus. You’ll combine brand storytelling with data-led decision-making, ensuring each campaign connects authentically with audiences while delivering strong ROI and sustained growth.
Key Responsibilities
- Lead strategy and vision for all JBM marketing campaigns — from concept through delivery — across digital, social, outdoor, print, PR, and partnerships.
- Oversee campaign planning for each event, ensuring timelines, budgets, and deliverables are met.
- Develop brand identities and tone of voice for each festival and event, ensuring consistency across all platforms.
- Manage, mentor, and grow the in-house marketing team (designers, execs, content creators, etc.) to achieve high performance and creativity.
- Coordinate and oversee agencies (PR, media buying, paid social, creative) to ensure cohesive strategy and maximum impact.
- Build integrated campaign calendars that align with ticketing timelines, artist announcements, and partner activations.
- Analyse performance metrics (sales, engagement, ROI) to optimise campaigns and report results to Directors.
- Lead digital strategy, including paid media, influencer collaborations, CRM, SEO, and email marketing.
- Identify growth opportunities, brand partnerships, and sponsorship alignment to elevate JBM’s reach and revenue.
- Represent JBM externally at industry events, conferences, and networking opportunities.
What We’re Looking For
- Proven track record of leading marketing for major festivals, events, or entertainment brands (essential)
- Experience managing six-figure campaign budgets and delivering ROI-focused results
- Confident in brand positioning, creative storytelling, and audience engagement
- Deep understanding of UK music culture, digital trends, and the festival landscape
- Experience managing and inspiring creative and marketing teams
- Strong commercial acumen with ability to translate strategy into action
- Excellent communication, leadership, and stakeholder management skills
- Ability to thrive under pressure in a fast‑paced, deadline‑driven environment
- Willingness to travel and work on‑site at events and festivals across the UK
Qualifications & Experience
- Minimum 5+ years of senior‑level marketing experience (ideally within festivals, music, or entertainment)
- Demonstrable success in digital marketing, PR, brand strategy, and media planning
- Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and CRM tools
- Strong presentation and reporting skills
Work Arrangement
This is an on‑site position based at our Manchester City Centre office. Travel to festivals, site visits, and partner meetings will be required. Hybrid options may be discussed for the right candidate after probation.
How to Apply
Please send your CV and a cover letter or portfolio showcasing your most successful campaigns to jorge@jbmmusic.com with the subject line: Head of Marketing — Manchester
Early applications are encouraged; interviews will take place on a rolling basis.
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Head of Marketing employer: JBM Music
Contact Detail:
JBM Music Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Attend industry events, conferences, and gigs to meet people in the music scene. You never know who might be looking for a Head of Marketing or can connect you with someone who is.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas for marketing campaigns. Bring your vision to life and let them see how you can elevate their brand.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like JBM Music, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Utilise social media to your advantage! Showcase your expertise and insights on platforms like LinkedIn. Engage with industry content and connect with key players in the music and events space to boost your visibility.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your experience in leading marketing for festivals and events, and don’t forget to show off your creative storytelling skills. We want to see how you can connect with our audience!
Tailor Your CV: When applying, tailor your CV to reflect the key responsibilities and qualifications mentioned in the job description. Showcase your achievements in managing campaign budgets and delivering ROI-focused results. We love seeing relevant experience that aligns with what we’re looking for!
Showcase Your Campaign Successes: Include specific examples of successful campaigns you've led in your application. Use metrics to demonstrate your impact, like engagement rates or ticket sales. This will help us understand how you can drive audience growth at JBM Music!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. Make sure to follow the application instructions carefully, and don’t hesitate to reach out if you have any questions. We’re excited to see what you bring to the table!
How to prepare for a job interview at JBM Music
✨Know Your Audience
Before the interview, research JBM Music and their festivals. Understand their brand identity and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in their work.
✨Showcase Your Success Stories
Prepare specific examples of past marketing campaigns you've led, especially those related to festivals or events. Highlight your role, the strategies you implemented, and the results achieved. Numbers speak volumes!
✨Demonstrate Leadership Skills
As a Head of Marketing, you'll be leading a team. Be ready to discuss your leadership style and how you've successfully managed and inspired teams in the past. Share anecdotes that illustrate your ability to mentor and grow talent.
✨Ask Insightful Questions
Prepare thoughtful questions about JBM's future marketing strategies, upcoming events, or team dynamics. This shows your enthusiasm for the role and helps you gauge if the company culture aligns with your values.
