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- Tasks: Join our team as a Digital PR Executive, crafting engaging campaigns and pitching to journalists.
- Company: Be part of a fast-growing agency in Manchester, known for its creativity and ambition.
- Benefits: Enjoy 25 days holiday, half-day Fridays, and a Macbook, plus training opportunities.
- Why this job: This role offers hands-on experience in digital PR, with a chance to innovate using AI tools.
- Qualifications: 1 year of PR experience and a degree in a related field preferred; strong writing skills essential.
- Other info: Work in a vibrant office in Ancoats and contribute to exciting cross-functional projects.
The predicted salary is between 24000 - 26000 £ per year.
Digital PR Executive
Application Deadline: 31 August 2025
Department: PR
Employment Type: Full Time
Location: Manchester
Compensation: £24,000 – £26,000 / year
Description
Key Responsibilities
- Write engaging, accurate, and compelling reactive, proactive, and hero campaign content.
- Use or explore AI tools (e.g. ChatGPT, Perplexity, Writer) to support ideation, content creation, and trend analysis.
- Support trend monitoring, contribute proactive newsjacking ideas, and deliver timely responses to breaking news stories.
- Collaborate with SEO and strategy teams to ensure PR campaigns align with overall objectives.
- Develop data-led PR assets by sourcing original or public datasets and using tools such as Excel to analyse and present key insights that support compelling storytelling.
- Build journalist relationships, maintain media lists, and monitor relevant requests via tools like Vuelio and Muck Rack
- Pitch campaign stories via email with guidance, tailoring your approach to different media outlets and sectors.
- Monitor and report on campaign coverage, consistently logging link performance, quality indicators, and overall progress against objectives.
- Repitch campaign assets to extend life and value, where relevant.
- Liaise directly with clients when required, contributing to updates, progress reporting, and campaign discussions in collaboration with the Digital PR Manager.
- Follow established processes, keeping scheduling tools, calendars, and campaign assets up to date and well-organised to maintain visibility and clarity across the team.
- Participate in team meetings, capturing key points and following through on assigned actions.
- Support the onboarding of new team members when directed, by sharing relevant templates, resources, or best practices.
- Contribute to wider business activity as directed, such as sharing ideas for internal content or supporting cross-functional initiatives.
- Stay informed about emerging AI tools and technologies relevant to digital PR, and contribute to ongoing experimentation by testing new approaches and sharing learnings with the team.
Skills, Knowledge and Expertise
- At least 1 year of experience in PR, digital PR or a content-focused role.
- A bachelor’s degree in PR, Communications, Journalism, English, or a related field is preferred, or equivalent professional experience.
- A solid understanding of PR principles, news values, and digital PR tactics.
- Strong writing and editing skills, with excellent grammar and attention to structure.
- Familiarity with tools such as Google Trends, Semrush, Ahrefs, and journalist databases.
- Experience using, or a willingness to learn, AI tools to support ideation, workflow, and pitching.
- Confident managing multiple campaigns and responding to fast-moving news cycles.
Benefits
- Opportunity to be part of a fast-growing, ambitious agency
- Training opportunities to support you at every stage of your career
- 25 days holiday plus bank holidays
- Award-winning employee assistance programme
- Fully serviced workspace in the heart of Ancoats with perks
- Enhanced maternity and paternity leave
- Half-day Fridays – start the weekend early!
- Birthday’s off
- Macbook
- Pension
- Bike2work scheme
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Digital PR Executive employer: JBH - The Content Marketing Agency
Contact Detail:
JBH - The Content Marketing Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital PR and media. Follow industry leaders on social media and engage with their content to stay updated. This will not only enhance your knowledge but also give you talking points during interviews.
✨Tip Number 2
Build a portfolio of your previous work, showcasing your writing skills and successful campaigns. If you don’t have much experience, consider creating mock campaigns or writing samples that demonstrate your creativity and understanding of PR principles.
✨Tip Number 3
Network with professionals in the PR industry, especially those who work in digital PR. Attend relevant events, webinars, or workshops to make connections and learn from others. A referral from someone in the field can significantly boost your chances.
✨Tip Number 4
Research StudySmarter and our approach to digital PR. Understanding our values and recent campaigns will help you tailor your conversations and show genuine interest in joining our team. This can set you apart from other candidates.
We think you need these skills to ace Digital PR Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR, digital PR, or content-focused roles. Emphasise your writing skills and any familiarity with AI tools, as these are key for the Digital PR Executive position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital PR and your understanding of the role. Mention specific campaigns you've worked on and how you can contribute to the agency's success.
Showcase Your Writing Skills: Include samples of your writing in your application. This could be links to articles, press releases, or campaign content that demonstrate your ability to create engaging and compelling narratives.
Highlight Relevant Tools Experience: Mention any experience you have with tools like Google Trends, Semrush, or journalist databases. If you're familiar with AI tools for content creation, make sure to include that as well, as it's a significant part of the role.
How to prepare for a job interview at JBH - The Content Marketing Agency
✨Showcase Your Creativity
As a Digital PR Executive, creativity is key. Prepare examples of past campaigns you've worked on that demonstrate your ability to think outside the box and generate engaging content. Be ready to discuss how you came up with ideas and the impact they had.
✨Familiarise Yourself with AI Tools
Since the role involves using AI tools for content creation and trend analysis, make sure you understand how these tools work. Mention any experience you have with platforms like ChatGPT or similar, and be prepared to discuss how you would use them in your role.
✨Know Your Media Landscape
Research the media outlets relevant to the clients you'll be working with. Familiarise yourself with journalists who cover your industry and be ready to discuss how you would approach pitching stories to them. This shows your proactive attitude and understanding of the PR landscape.
✨Demonstrate Organisational Skills
The job requires managing multiple campaigns and staying organised. Bring examples of how you've successfully managed projects in the past, including any tools or methods you used to keep everything on track. Highlight your attention to detail and ability to meet deadlines.