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- Tasks: Drive new business growth in automation and system integration across the UK and Europe.
- Company: Leading provider of custom system integration solutions with a focus on innovation.
- Benefits: Competitive salary, aggressive commission scheme, and comprehensive benefits.
- Why this job: Make a significant impact in a high-stakes, customer-facing role.
- Qualifications: 5–10+ years in automation sales with a strong technical background.
- Other info: Opportunity to travel and represent the company at industry events.
The predicted salary is between 85000 - 100000 £ per year.
Location: United Kingdom
Industry: System Integration & Robotics
Travel: 50% - Remote
Salary: £85,000–£100,000 + aggressive commission scheme + Benefits
JBAndrews is proud to partner with a leading provider of custom system integration solutions, serving customers across manufacturing, automotive, electronics, FMCG, and broader factory automation markets.
About the Role
This Senior Sales Manager role is focused on driving new business growth across the UK and Europe within the custom automation and system integration space. You will act as the commercial and technical partner to customers, identifying opportunities, shaping automation concepts, and delivering tailored solutions. This is a high-impact, customer-facing role requiring a strong hunting mentality, deep technical understanding, and the ability to navigate complex automation projects.
Key Responsibilities:
- Drive new business through proactive outreach, site visits, networking, and customer engagement.
- Build strong, trust-based relationships and act as a technical–commercial partner to customers.
- Collaborate with Mechanical, Electrical, Software, and Build teams to shape bespoke automation solutions.
- Lead in-depth discussions to understand customer challenges and qualify opportunities.
- Prepare and present accurate, competitive proposals.
- Lead commercial negotiations and ensure seamless handovers into project delivery.
- Upsell and cross-sell additional solutions and services during customer visits.
- Represent the company at customer sites, industry events, and trade shows.
- Provide market insights to help shape sales strategy and future offerings.
- Deliver approximately £10–20M in annual sales across key automation markets.
Requirements:
- 5–10+ years' experience in automation, preferably machine building or custom automation solutions.
- Strong technical sales background with deep knowledge of manufacturing integration.
- Proven success in hunting, winning, and developing new business.
- Experience selling custom automation projects of £2M+ for system integrators.
- Consistent record of achieving or exceeding annual sales targets.
- Strong communication, commercial negotiation, and relationship-building skills.
- Ability to travel up to 50%.
Due to the large number of applications, if you have not heard anything within 14 days, then unfortunately, you have been unsuccessful.
Senior Sales Manager in Newcastle upon Tyne employer: JBAndrews
Contact Detail:
JBAndrews Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Manager in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meetups to connect with potential employers and other professionals. Remember, it's all about building those relationships that can lead to job opportunities.
✨Tip Number 2
Be proactive in your outreach. Don’t just wait for job postings; reach out to companies you admire directly. A well-crafted email or LinkedIn message can make a huge difference in getting noticed.
✨Tip Number 3
Prepare for those interviews by researching the company and understanding their products and services. Tailor your pitch to show how your experience aligns with their needs, especially in automation and system integration.
✨Tip Number 4
Apply through our website for the best chance of landing that Senior Sales Manager role. We love seeing candidates who take the initiative and show genuine interest in joining our team!
We think you need these skills to ace Senior Sales Manager in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Sales Manager role. Highlight your experience in automation and system integration, and don’t forget to showcase your hunting mentality and technical sales background!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific achievements in driving new business and how you’ve built strong relationships with customers.
Showcase Your Technical Knowledge: Since this role requires a deep technical understanding, make sure to include relevant projects or experiences that demonstrate your expertise in custom automation solutions. We want to see how you can shape bespoke solutions!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at JBAndrews
✨Know Your Stuff
Make sure you have a solid understanding of automation and system integration. Brush up on the latest trends and technologies in the industry, as well as the specific solutions the company offers. This will help you speak confidently about how you can drive new business growth.
✨Showcase Your Hunting Skills
Prepare examples of your past successes in hunting and winning new business. Be ready to discuss specific projects where you’ve identified opportunities and delivered tailored solutions. This will demonstrate your proactive approach and ability to navigate complex sales processes.
✨Build Rapport
During the interview, focus on building a connection with your interviewers. Use your strong communication skills to engage them in conversation, and don’t hesitate to ask insightful questions about their challenges and goals. This shows that you’re not just interested in the role, but also in understanding their needs.
✨Prepare for Negotiations
Since this role involves leading commercial negotiations, be prepared to discuss your negotiation strategies. Think of scenarios where you successfully negotiated terms or upsold additional services. This will highlight your ability to close deals and ensure seamless handovers into project delivery.