Senior Organic Media Content Executive

ABOUT US

25 years ago, we started as one of the UK’s first specialist data science businesses. Today we’re one of the leading integrated marketing agencies outside London. A genuine Northern success story (that now has an office in Sydney). And one that’s succeeded not by bolting data onto what we do, but by having it as our starting point. By plugging our creatives, strategists and media specialists into data-driven insight we help them get the most compelling ideas in front of the right audience. Which all adds up to outstanding results for our clients. We’re powered by our people and the partnerships we have with our amazing clients and brands. We number over 250 creatives, developers, strategists, data scientists, media specialists and more across offices in Sheffield, Leeds, Sydney and Melbourne. A unique blend of talents collaborating as one to create powerful stories and compelling results for our clients.

ROLE SNAPSHOT

We’re looking for an enthusiastic, creative, and results-driven marketer who is excited by digital content, to join Jaywing’s growing Organic Media team. You’ll be at home contributing to organic content strategies that are tailored to client needs, and well-practised in planning and delivery of content. Considerable experience will mean that copywriting for search is second nature to you, and you’ll also be adept at moving from one tone of voice to another. As a Senior Organic Media Content Exec, you’ll deliver effective strategies for several clients, with support from team managers and leads, from ideation through to content production and reporting. You’ll lead content writing for clients where we provide that service and work in tandem with client copywriting teams to ensure our recommendations reap brilliant results.

Our ideal candidate will have a real passion for creativity and a confident approach to data-driven copywriting, from optimisation to user intent-matching. You’ll be able to demonstrate excellent written skills, impeccable attention to detail and a strong awareness of how your work can impact, power and complement other Organic Media channels (like Social and Digital PR). We’re looking for someone who will get under the skin of every account they work on, who understands the importance of brand messaging and brand mission, and can embody them in their approach to content analysis, strategy, and creation. In taking this role, you will constantly strive to deliver best-in-class content and help to evolve our approach as the search landscape changes. You’ll want to grow your strategic knowledge and capabilities, and you’ll recognise your essential contribution to meeting team goals.

WHAT YOUR DAY TO DAY WILL LOOK LIKE

• Leading on copy deliverables for a number of clients, ensuring that our output is always timely and held to the highest standard
• Creating detailed briefs for in-house client copywriting teams and working closely with them to ensure success
• Monitoring KPIs to inform client discussions and learnings for the future
• Representing Content on weekly client calls, discussing ongoing deliverables, upcoming deliverables, and results
• Leading auditing and research to feed strategies, including but not limited to, keyword research, content auditing, landscape analysis and content gap analysis
• Building detailed content strategies for several clients, with support from team managers and leads
• Working alongside Organic Social and Digital PR specialists to ensure cross-channel synergy and highlight opportunities for collaboration
• Supporting the team on sales opportunities where relevant, building insight and materials for pitch responses
• Staying abreast of industry news and updates; taking a keen interest in training and being ahead of the curve

REQUIREMENTS

• A confident, approachable manner to instil confidence in your coworkers, clients and leadership team
• A proactive attitude to development, grasping opportunities to support upwards and drive passion and enthusiasm in line with our growth plans
• Excellent creative writing skills, adaptable to different industries, tones of voice and audience needs
• Considerable experience copywriting for organic search optimisation
• Knowledge of, and experience using, key organic search tools like Ahrefs, Semrush, Google Ads Keyword Planner and Google Analytics
• Experience contributing to organic search strategies
• Strong communication skills: an ability to collaborate across teams and with clients
• A willingness to present in front of others in the team, and to clients during meetings
• A passion for learning and development
• An appreciation for organic content in all its forms