At a Glance
- Tasks: Provide top-notch analytics solutions and optimise tracking technologies for clients.
- Company: Join a dynamic agency focused on innovative digital marketing strategies.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant team culture.
- Why this job: Be at the forefront of digital analytics, making impactful decisions for clients' marketing success.
- Qualifications: 2+ years in digital analytics; expertise in GA4, GTM, and marketing pixels preferred.
- Other info: Ideal for tech-savvy problem solvers who thrive in fast-paced environments.
The predicted salary is between 36000 - 60000 £ per year.
The Analytics Consultant will be responsible for providing high-quality analytics solutions to our clients, with a focus on the implementation and optimization of tracking technologies. This role involves a combination of technical expertise, problem-solving, and client communication, ensuring the accurate and effective collection of data to inform marketing strategies. The ideal candidate will possess a strong passion for digital analytics, with a particular emphasis on Google Analytics 4 (GA4), Google Tag Manager (GTM), and marketing pixel implementation.
Responsibilities
- Client Management
- Serve as a primary point of contact for retainer and project Clients regarding their tracking and data-related needs, building and maintaining strong, long-term relationships.
- Collaborate with clients to understand their business objectives and translate them into clear, actionable tracking and measurement plans.
- Present tracking solutions, findings, and recommendations to clients in a clear and concise manner, ensuring client understanding and confidence.
- Manage client expectations, project timelines, and deliverables effectively.
- Analytics Implementation & Execution
- Lead the implementation and configuration of Google Analytics 4 (GA4), Google Tag Manager (GTM), and various marketing pixels (Facebook, LinkedIn, etc.).
- Ensure data accuracy and reliability through rigorous testing, validation, and quality assurance processes.
- Design and implement comprehensive measurement plans to track key performance indicators (KPIs) across all digital marketing channels (SEO, PPC, Social Media, etc.).
- Proactively identify and resolve complex tracking issues, providing effective and timely solutions.
- Data Analysis & Reporting
- Extract and analyse data from GA4 and other sources to identify trends and insights related to tracking implementation, data quality, and user behaviour.
- Contribute to the development and automation of reports and dashboards using tools such as Looker Studio (Power BI) to monitor client performance and track the effectiveness of tracking configurations.
- Provide data-driven recommendations to optimize tracking setups, enhance data collection strategies, and improve the overall quality of analytics insights.
- Strategic Contribution
- Contribute to the development of innovative tracking methodologies, tools, and best practices.
- Identify opportunities to leverage data and technology to improve the efficiency and effectiveness of the agency's tracking processes.
- Maintain a strong understanding of the latest tracking trends, technologies, and best practices, and share knowledge with the team.
Experience
- 2+ years of experience in a digital analytics role, preferably within a marketing agency.
- Stronger candidates will have 5+ years of experience in a client-facing digital analytics role, with a proven track record of delivering successful outcomes.
Technical Skills
- Expert-level knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM), including advanced configuration and troubleshooting.
- Proven ability to implement and troubleshoot various marketing pixels (e.g. Facebook, LinkedIn).
- Strong proficiency in JavaScript, HTML, and other web technologies relevant to tracking implementation (e.g., dataLayer, DOM manipulation).
- Familiarity with data manipulation and analysis using spreadsheet software (e.g., Google Sheets, Excel).
- SQL skills for data extraction, manipulation, and analysis (for debugging and validation purposes) would be preferable but not essential.
- Understanding of data privacy regulations (GDPR) and best practices for ethical data collection and usage (e.g. Google Consent Mode).
Soft Skills
- Strong analytical and problem-solving skills, with a focus on identifying the root cause of technical issues.
- Excellent written and verbal communication skills, with the ability to explain complex technical concepts clearly and concisely to both technical and non-technical audiences.
- Ability to work independently and collaboratively within a team, contributing to a positive and productive work environment.
- Exceptional attention to detail and a commitment to ensuring data accuracy and reliability.
- Client-focused approach with a dedication to providing high-quality service and building trust.
- Ability to manage multiple projects and priorities effectively in a fast-paced environment.
Education
- Qualification in a relevant field (e.g. Web Development, Marketing, Statistics, Business, Mathematics, Computer Science) would be preferable to have but not necessary.
Senior Analytics Consultant employer: Jaywing
Contact Detail:
Jaywing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Analytics Consultant
✨Tip Number 1
Familiarise yourself with the latest features and updates in Google Analytics 4 and Google Tag Manager. Being well-versed in these tools will not only boost your confidence during interviews but also demonstrate your commitment to staying current in the field.
✨Tip Number 2
Prepare to discuss specific examples of how you've successfully implemented tracking solutions in previous roles. Highlighting your problem-solving skills and ability to manage client expectations will set you apart from other candidates.
✨Tip Number 3
Network with professionals in the digital analytics community, especially those who have experience with GA4 and GTM. Engaging in discussions or attending relevant webinars can provide insights and connections that may lead to job opportunities.
✨Tip Number 4
Showcase your analytical mindset by preparing to discuss how you approach data analysis and reporting. Be ready to explain your methods for ensuring data accuracy and reliability, as this is crucial for the role of an Analytics Consultant.
We think you need these skills to ace Senior Analytics Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital analytics, particularly with Google Analytics 4 and Google Tag Manager. Use specific examples of past projects where you implemented tracking technologies or improved data collection strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital analytics and client management. Discuss how your skills align with the responsibilities outlined in the job description, especially your ability to communicate complex technical concepts clearly.
Showcase Technical Skills: Clearly list your technical skills related to the role, such as proficiency in JavaScript, HTML, and SQL. Provide examples of how you've used these skills in previous roles to solve problems or enhance tracking implementations.
Highlight Soft Skills: Emphasise your soft skills, particularly your analytical thinking, problem-solving abilities, and client-focused approach. Mention any experiences where you successfully managed client expectations or collaborated within a team to achieve project goals.
How to prepare for a job interview at Jaywing
✨Showcase Your Technical Expertise
Be prepared to discuss your experience with Google Analytics 4 and Google Tag Manager in detail. Highlight specific projects where you implemented tracking solutions, and be ready to explain the technical challenges you faced and how you overcame them.
✨Demonstrate Client Management Skills
Since this role involves client interaction, share examples of how you've successfully managed client relationships in the past. Discuss how you translated client needs into actionable plans and maintained strong communication throughout the project lifecycle.
✨Prepare for Problem-Solving Scenarios
Expect to be asked about complex tracking issues you've encountered. Prepare to walk through your thought process in identifying the root cause and the steps you took to resolve the issue, showcasing your analytical skills.
✨Communicate Clearly and Concisely
Practice explaining technical concepts in simple terms, as you'll need to present findings to clients who may not have a technical background. Use clear examples and avoid jargon to ensure your audience understands your recommendations.