Paid Social Performance Manager (Leeds)

ABOUT US

25 years ago, we started as one of the UK’s first specialist data science businesses. Today we’re one of the leading integrated marketing agencies outside London. A genuine Northern success story (that now has an office in Sydney). And one that’s succeeded not by bolting data onto what we do, but by having it as our starting point. By plugging our creatives, strategists and media specialists into data-driven insight we help them get the most compelling ideas in front of the right audience. Which all adds up to outstanding results for our clients. We’re powered by our people and the partnerships we have with our amazing clients and brands. We number over 250 creatives, developers, strategists, data scientists, media specialists and more across offices in Sheffield, Leeds, Sydney and Melbourne. A unique blend of talents collaborating as one to create powerful stories and compelling results for our clients.

ROLE SNAPSHOT

We’re looking for an enthusiastic, creative, and results-driven marketer who is excited by digital, to join Jaywing’s growing Paid Media team. You’ll have experience building and delivering successful paid social campaigns, and relish the challenges it poses, and you’ll be adept at an integrated strategy across all relevant platforms. Pair this with a mind for data and strategy, and you might be just who we’re looking for! As a Paid Social Performance Manager, you’ll work with your paid leadership team to deliver effective client strategies, from strategy through to delivery & reporting. You’ll lead across clients where we provide that service and work in tandem with client service and wider organic media teams to ensure our recommendations reap brilliant results.

Our ideal candidate will have a real passion for creativity and already has some experience in data-powered social delivery, from builds to ongoing optimisations to user best-practice creative recommendations. You’ll be able to demonstrate excellent written skills, impeccable attention to detail and an awareness of how your work can impact, power and complement other media channels (like organic social, programmatic, paid search & influencer strategies). We’re looking for someone who will get under the skin of every account they work on, who understands the importance of brand messaging and brand mission and can embody them in their approach to performance analysis, strategy, and delivery. In taking this role, you will constantly strive to deliver best-in-class paid social and help to evolve our approach as the social & creative landscape changes. You’ll want to grow your strategic knowledge and capabilities, and you’ll recognise your essential contribution to meeting team goals. This role would suit a person with 2-3 years’ experience in an agency position.

ROLE PURPOSE

Join our team of leading Paid Media experts, executing cutting-edge campaigns at the forefront of innovative paid social strategy and management. If you want to be part of our ambitions to deliver the world’s best Paid Media campaigns across paid social, look at what we have to offer.

KEY ACCOUNTABILITIES

• Strategy: Drive innovation and the development of Jaywing’s Paid Social offering. Proven experience driving performance strategies across the Paid Social platforms and a track record of running ad campaigns, ideally across Meta, TikTok, LinkedIn and Pinterest. Identify future industry trends and developments, ensuring that this information feeds through into the proposition for clients. Identify trends within the channels and harness these for the benefit of our clients. Devise Paid Social strategies and contribute to integrated media plans including forecasting activity alongside other internal teams, whilst overseeing the activation of these strategies across all clients. Supporting and attending client calls.
• Delivery: Build on current successes and advise clients on ongoing and future strategic approaches. Delivery – reporting, optimisation, creative optimisation & briefing, client calls, meetings & QBRs etc. Support day-to-day campaign operations across the team and more junior team members, ensuring clients receive a high level of service with a rigorous focus on quality control. Collaborate with the wider Paid Media team to deliver campaigns to schedule and on or above targets set. Work with existing agency teams and accounts to drive revenue growth via their usage of channels as a part of integrated strategies.

SKILLS REQUIRED

You will have already forged a successful start in your Paid Social career ideally within an agency setting. You will have experience of running projects and campaigns to budget, and managing delivery of strategy with key team members. Knowledge and experience of Organic and other Paid Media would be advantageous. Excellent verbal and written communication skills, as well as strong presentation skills. Excellent time management and organisational skills with the ability to prioritise tasks effectively. A strong analytical and problem-solving ability with a keen eye for detail. Excellent skills in Microsoft Excel, including the ability to build weekly reports using formulas and lookup tables. Skills in Google Analytics with the ability to extract and analyse key data insights is advantageous. Skills in Looker Studio (or other reporting packages) to create compelling visualisations and dashboards is advantageous. A strong understanding of the wider digital marketing landscape and how Paid Social integrates with other channels. A passion for Paid Media and a desire to stay up to date with the latest industry trends and best practices.