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For Companies At a Glance
- Tasks: Lead the implementation of Google Analytics 4 and marketing pixels for clients.
- Company: Dynamic digital analytics agency focused on innovative tracking solutions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Join a team where your technical skills can shape marketing strategies and drive real results.
- Qualifications: 2+ years in digital analytics with expertise in GA4 and GTM required.
- Other info: Fast-paced environment with a focus on collaboration and client success.
The predicted salary is between 36000 - 60000 £ per year.
The Role
The Digital Analytics Implementation Consultant will be a hands-on expert responsible for end-to-end technical implementation and optimisation of web and marketing tracking technologies for our clients.
This is a highly technical, client-facing role that requires advanced configuration and troubleshooting of JavaScript-based tracking tags, ensuring pixel-perfect data layer integrity and maximum data fidelity to inform marketing strategies.
This role involves a combination of technical expertise, problem-solving, and client communication, ensuring the accurate and effective collection of data to inform marketing strategies.
The ideal candidate will possess a strong passion for digital analytics, with a particular emphasis on Google Analytics 4 (GA4), Google Tag Manager (GTM), and marketing pixel implementation.
Please only apply if you meet the following non-negotiable criteria:
- Expert Hands-on Implementation: You must have 2+ years of hands-on experience leading the technical implementation and configuration of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for enterprise-level websites. This is not a reporting-only role.
- Front-End Code Proficiency: You must be proficient enough in JavaScript, HTML, and CSS to actively read, debug, and write custom code within GTM for advanced tracking and data layer manipulation.
- Marketing Pixel Expertise: You must have a proven ability to implement, troubleshoot, and validate various marketing pixels (e.g., Facebook, LinkedIn, TikTok) directly through a Tag Management System.
Responsibilities
Analytics Implementation & Execution
- Lead the implementation and configuration of Google Analytics 4 (GA4), Google Tag Manager (GTM), and various marketing pixels (Facebook, LinkedIn, etc.)
- Ensure data accuracy and reliability through rigorous testing, validation, and quality assurance processes
- Design and implement comprehensive measurement plans to track key performance indicators (KPIs) across all digital marketing channels (SEO, PPC, Social Media, etc.)
- Proactively identify and resolve complex tracking issues, providing effective and timely solutions.
Data Analysis & Reporting
- Extract and analyse data from GA4 and other sources to identify trends and insights related to tracking implementation, data quality, and user behaviour
- Contribute to the development and automation of reports and dashboards using tools such as Looker Studio to monitor client performance and track the effectiveness of tracking configurations
- Provide data-driven recommendations to optimise tracking setups, enhance data collection strategies, and improve the overall quality of analytics insights
Client Management
- Serve as a primary point of contact for retainer and project Clients regarding their tracking and data-related needs, building and maintaining strong, long-term relationships
- Collaborate with clients to understand their business objectives and translate them into clear, actionable tracking and measurement plans
- Present tracking solutions, findings, and recommendations to clients in a clear and concise manner, ensuring client understanding and confidence
- Manage client expectations, project timelines, and deliverables effectively
Strategic Contribution
- Contribute to the development of innovative tracking methodologies, tools, and best practices
- Identify opportunities to leverage data and technology to improve the efficiency and effectiveness of the agency\’s tracking processes
- Maintain a strong understanding of the latest tracking trends, technologies, and best practices, and share knowledge with the team
Qualifications
Experience:
- 2+ years of experience in a digital analytics role, preferably within a marketing agency
- Stronger candidates will have 5+ years of experience in a client-facing digital analytics role, with a proven history of leading data layer, tag management and GA/GTM implementation projects for large-scale websites, preferably in a client-facing agency environment.
Technical Skills:
- Mandatory: Expert-level mastery of Google Analytics 4 (GA4) and Google Tag Manager (GTM), including advanced configuration and troubleshooting. Ideally knowledge of custom JavaScript tracking, server-side tagging, advanced e-commerce configurations, and custom template development
- Experience with other Tag Management Systems (Tealium, Adobe Launch) is a significant advantage.
- Proven ability to implement and troubleshoot various marketing pixels (e.g. Facebook, LinkedIn)
- Deep practical expertise in JavaScript, HTML, and other web technologies relevant to tracking implementation (e.g., dataLayer, DOM manipulation)
- Familiarity with data manipulation and analysis using spreadsheet software (e.g., Google Sheets, Excel)
- SQL skills are required for debugging and data quality validation purposes.
- Comprehensive understanding of data privacy regulations (GDPR) and best practices for ethical data collection and usage (e.g. Google Consent Mode)
Soft Skills
- Strong analytical and problem-solving skills, with a focus on identifying the root cause of technical issues.
- Excellent written and verbal communication skills, with the ability to explain complex technical concepts clearly and concisely to both technical and non-technical audiences.
- Ability to work independently and collaboratively within a team, contributing to a positive and productive work environment.
- Exceptional attention to detail and a commitment to ensuring data accuracy and reliability.
- Client-focused approach with a dedication to providing high-quality service and building trust.
- Ability to manage multiple projects and priorities effectively in a fast-paced environment.
Digital Analytics Implementation Consultant employer: Jaywing
Contact Detail:
Jaywing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analytics Implementation Consultant
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills in real-time! Consider setting up a personal project or a portfolio that showcases your expertise in Google Analytics 4 and Google Tag Manager. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common technical questions related to digital analytics. We recommend running through scenarios where you troubleshoot tracking issues or optimise data collection strategies, so you're ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Analytics Implementation Consultant
Some tips for your application 🫡
Show Off Your Technical Skills: Make sure to highlight your hands-on experience with Google Analytics 4 and Google Tag Manager. We want to see how you've tackled technical challenges in the past, so don’t hold back on those juicy details!
Be Client-Centric: Since this role is client-facing, share examples of how you've built strong relationships with clients. We love seeing how you’ve translated their needs into actionable tracking plans, so let us know about your communication style!
Keep It Clear and Concise: When writing your application, clarity is key! Use straightforward language to explain your experience and skills. We appreciate a well-structured application that’s easy to read and gets straight to the point.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Jaywing
✨Know Your Tech Inside Out
Make sure you brush up on your Google Analytics 4 (GA4) and Google Tag Manager (GTM) skills. Be ready to discuss specific implementations you've worked on, including any challenges you faced and how you solved them. This role is all about technical expertise, so showing off your hands-on experience will definitely impress.
✨Showcase Your Problem-Solving Skills
Prepare to share examples of complex tracking issues you've encountered and how you resolved them. Think about the steps you took, the tools you used, and the outcomes. This will demonstrate your analytical mindset and ability to troubleshoot effectively, which are key for this position.
✨Communicate Clearly and Confidently
Since this is a client-facing role, practice explaining technical concepts in simple terms. You might be asked to present your tracking solutions or findings, so being able to convey your ideas clearly will help build trust with potential clients and show that you can bridge the gap between tech and business.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in digital analytics and data privacy regulations. Being knowledgeable about GDPR and ethical data collection practices will not only set you apart but also show that you're committed to maintaining high standards in your work. Bring up any recent developments you've read about during the interview!