At a Glance
- Tasks: Lead innovative SEO strategies and drive growth for clients using cutting-edge AI tools.
- Company: People-first agency focused on collaboration and creativity.
- Benefits: Competitive salary, 25 days holiday, healthcare plan, and flexible working.
- Other info: Opportunity for personal development and career growth in a supportive culture.
- Why this job: Join a dynamic team and shape the future of search with AI-driven strategies.
- Qualifications: Strong background in technical SEO and experience in a fast-paced agency environment.
The predicted salary is between 45000 - 55000 £ per year.
We're looking for a driven and technically strong SEO Manager who thrives on the challenge that organic search presents, isn't afraid to try new approaches, and has a track record of delivering growth for clients. You'll be adept at all aspects of SEO strategy and confident in AI-powered search optimisation, with the ability to inspire confidence in both clients and the team around you.
We are a people-first agency and the person we are looking for must have a passion for people, knowing how to adapt their approach for different audiences and always bring empathy to every situation. Working as part of an integrated Media department, you'll be empowered to deliver clear strategies that drive real business growth for clients, collaborating with specialists across content, PR and social to support on-site activity.
As SEO Manager, you'll lead on client strategies covering each area of search performance, technical, content and amplification and emerging AI platforms, to consistently drive growth, planning quarterly and annual objectives for clients based on their business challenges and communicating how they can achieve these in line with budgets. You’ll be expected to be able to pull together cross-channel proposals with multi-discipline teams.
A key part of this role is staying ahead of how search is evolving. AI is reshaping how search, with AI platforms increasingly influencing brand visibility. You will help clients navigate and capitalise on this shift as part of their search strategy. This role would suit someone with experience in a dynamic agency environment and a strong background in technical SEO who is excited about where search is heading.
Key Responsibilities:- Build client SEO strategies incorporating on-site and earned media actions, with the ability to recommend alternative or additional channels where required.
- Lead GEO visibility strategy for clients, developing approaches to ensure brands are cited and represented within AI-generated search results across platforms such as ChatGPT, Perplexity, Gemini and Google AI Overviews.
- Analyse and report on the impact of SEO strategies, including tying specific tactics back to performance changes, through monthly reports and strategy evolution.
- Present results to clients in monthly, all-agency and board meetings, winning confidence and developing long-term relationships.
- Integrate client strategies across Organic Media to drive consistent outcomes across content, PR and SEO activity.
- Manage budgets and create monthly and quarterly activity plans, alongside resource planning within your client teams.
- Ability to use AI tools to improve the efficiency and quality of your own work, from research and analysis to reporting and content workflows.
- Collaborate with the team to improve the agencies Organic Media offering, including tools, processes and integration across digital channels.
- In-depth knowledge of organic search, including technical optimisation, content strategy, off-site and PR.
- Understanding of AI and LLM search optimisation, including how large language models source and cite content, entity-based SEO, structured data, and strategies to improve brand visibility in generative AI results (GEO).
- Proficiency across core SEO tools including Semrush or Ahrefs, Screaming Frog, Google Search Console, GA4, and Looker Studio.
- Confident using AI tools (such as ChatGPT, Claude or similar) as part of day-to-day workflows, for research, analysis, briefing and operational efficiency.
- Strategic thinking at all times, building integration into all approaches and strategies.
- Strong strategy and project management experience.
- Experience in line management of junior team members, including personal development planning and execution.
- Commercial awareness, including budgeting, resource planning and financial reconciliation of clients.
- Data gathering and analysis, pulling insight from data to power recommendations.
- A willingness to experiment, learn, refine and adapt in a fast-moving discipline.
- Strong presentation skills including storytelling, insight vs. data, and confident delivery.
We're committed to our people. You'll receive a competitive benefits package including: 25 days of holiday (increasing by one day per year of service up to 30), plus bank holidays, healthcare cash plan, a generous company pension scheme, life assurance cover, a truly flexible, hybrid working model, and regular company-wide social events.
Search Engine Optimisation Manager in Bradford employer: Jaywing
As a people-first agency, we prioritise the well-being and growth of our employees, offering a dynamic work environment where creativity and collaboration thrive. Our commitment to professional development is reflected in our comprehensive benefits package, including generous holiday allowances, healthcare plans, and a flexible hybrid working model that supports work-life balance. Join us to be part of a forward-thinking team that embraces innovation in SEO and empowers you to make a real impact for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Search Engine Optimisation Manager in Bradford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jaywing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jaywing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jaywing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jaywing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Search Engine Optimisation Manager in Bradford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jaywing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jaywing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jaywing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jaywing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jaywing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jaywing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
