At a Glance
- Tasks: Lead marketing strategies and campaigns to boost brand presence in the travel industry.
- Company: Join a leading specialist tour operator known for unforgettable travel experiences.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Other info: Only successful applicants will be contacted due to high application volumes.
- Why this job: Make a significant impact in a growing company while pursuing your passion for travel.
- Qualifications: Proven experience in marketing within the travel sector, with strong leadership skills.
The predicted salary is between 43200 - 72000 £ per year.
About Our Client
Our client creates exceptional journeys for people who want to discover the world differently. Founded almost a decade ago and based in London, they work with private clients, family offices and partners to design bespoke travel experiences, from immersive cultural itineraries to complex expeditions in some of the world's most remote places. The business is entering an exciting new chapter, backed by significant investment, expanding global partnerships with names in the yachting world and growing its presence in the US. As the UK's first B-Corp certified luxury travel company, they are a genuine force for good in the industry.
The Role
This is a rare opportunity to shape the marketing function of a fast-growing luxury travel brand from a position of real influence. Reporting directly to the board, you will take ownership of the marketing plan, budget and measurement, and build out your own team, including recruiting a marketing assistant. Your focus will be on brand strategy and activating brand partnerships to fuel growth. You will devise and implement marketing plans with partners to target their UHNWI customer bases and ultimately increase sales.
Responsibilities
- Shape and own the marketing function
- Develop and execute marketing plans, budgets and measurement frameworks
- Recruit and lead a marketing assistant and other team members as needed
- Activate brand partnerships to drive growth and reach high-net-worth individuals
- Maintain clear ownership and autonomy once strategy is signed off, with no micromanagement
Qualifications
- Strong knowledge across all areas of marketing
- Proven experience working with high-end partners and luxury brands
- Appreciation for high-end brands and knowledge of delivering campaigns to target HNW individuals
- Some exposure to the US market would be highly advantageous
Head of Marketing employer: Jayne Pierce Tourism
Jayne Pierce Tourism is an exceptional employer, offering a vibrant work culture in the heart of Greater London, where creativity and passion for luxury travel thrive. Employees benefit from clear career progression opportunities, including a pathway to becoming a Travel Advisor, alongside a supportive team environment that values exceptional service and innovation. With a focus on bespoke travel experiences for high-net-worth clients, this role promises meaningful engagement and the chance to make a significant impact in the luxury travel sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network within the travel industry by attending relevant conferences and events. This will help you connect with key players and gain insights into current marketing trends, which can be invaluable when discussing your vision for the role.
✨Tip Number 2
Showcase your understanding of both B2B and B2C marketing strategies in the travel sector. Prepare examples of successful campaigns you've led that demonstrate your ability to engage different audiences effectively.
✨Tip Number 3
Familiarise yourself with the latest digital marketing tools and analytics platforms. Being able to discuss how you would leverage these tools to drive growth and measure ROI will set you apart from other candidates.
✨Tip Number 4
Research the company’s current marketing efforts and identify areas for improvement. Presenting your ideas on how to enhance their brand presence during discussions can demonstrate your proactive approach and strategic thinking.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your relevant experience in the travel industry, particularly your achievements in developing and executing marketing strategies. Use specific metrics to demonstrate your impact.
Craft a Compelling Cover Letter:In your cover letter, express your passion for travel and detail how your skills align with the role of Head of Marketing. Mention specific campaigns you've led and their outcomes to showcase your expertise.
Showcase Leadership Skills:Emphasise your leadership experience in your application. Provide examples of how you've successfully managed teams and collaborated with senior management to drive marketing initiatives.
Highlight Industry Knowledge:Demonstrate your understanding of both B2B and B2C marketing within the travel sector. Discuss your familiarity with PPC, SEO, and social media marketing, and how these can be leveraged for growth.
How to prepare for a job interview at Jayne Pierce Tourism
✨Showcase Your Travel Passion
Make sure to express your enthusiasm for the travel industry during the interview. Share personal experiences or insights that highlight your passion for travel, as this will resonate with the employer and demonstrate your genuine interest in the role.
✨Prepare for Strategic Discussions
Be ready to discuss your previous marketing strategies and how they drove growth. Prepare specific examples of successful campaigns you've led, particularly in B2B and B2C contexts, to showcase your expertise and strategic thinking.
✨Demonstrate Leadership Skills
As a Head of Marketing, leadership is key. Be prepared to talk about your experience managing teams and collaborating with senior management. Highlight instances where you’ve successfully led projects or initiatives that required cross-functional teamwork.
✨Know Your Metrics
Familiarise yourself with key performance indicators relevant to marketing in the travel sector. Be ready to discuss how you measure success, report on ROI, and use data to inform your marketing strategies, as this will show your analytical capabilities.
