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- Tasks: Lead marketing strategies and campaigns to boost brand presence in the travel industry.
- Company: Join a leading specialist tour operator known for unforgettable travel experiences.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Make a significant impact in a growing company while pursuing your passion for travel.
- Qualifications: Proven experience in marketing within the travel sector, with strong leadership skills.
- Other info: Only successful applicants will be contacted due to high application volumes.
The predicted salary is between 43200 - 72000 £ per year.
Candidates: Interested in similar senior marketing opportunities in travel? Register your interest here.
Employers: Need help recruiting senior marketing talent in travel? Contact us to discuss your hiring needs.
Are you a seasoned marketing professional with a passion for travel and a track record of driving growth? Our client, a leading specialist tour operator, is seeking an experienced Head of Marketing to join their dynamic team and spearhead their next phase of expansion.
They\’ve established themselves as a trusted name in the UK travel market. Operating through B2C and B2B channels, they\’re poised for significant growth and need a marketing visionary to lead the charge.
As Head of Marketing, you\’ll be at the forefront of shaping and executing strategies to elevate the brand\’s presence and drive business growth. This is a unique opportunity to make a substantial impact in a company transitioning at this stage.
This senior travel job as Head of Marketing will see you develop and implement comprehensive marketing plans across direct, trade, and 3rd party channels. Spearhead audience growth initiatives and brand awareness campaigns as well as oversee creative agencies and social media teams to ensure cohesive brand messaging. You will collaborate with senior management to uncover insights and craft innovative marketing strategies, identifying and securing resources to expand the marketing department. Another key aspect of this senior leadership role will be to conduct strategic analysis to guide marketing messages and identify new revenue opportunities. And finally manage annual marketing budgets effectively and provide regular reports on marketing activities, results, and ROI.
You will have a proven experience as a Marketing Manager or Head of Marketing in the travel industry with a strong track record of developing and executing successful marketing strategies across all channels.
If you\’re ready to take your marketing career to new heights and have a passion for creating unforgettable travel experiences, we want to hear from you.
Please Note: Due to high volumes of applications for this travel job, only successful applicants will be contacted.
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- Ability to work collaboratively in a fast-paced environment
- Excellent leadership, organisational, and communication skills
- Strong track record of developing and executing marketing strategies
- Good knowledge of PPC, SEO, Affiliates and social media marketing
- B2B marketing expertise, specifically targeting travel agents
- B2C experience, particularly in ecommerce
- A well-rounded marketing professional with travel industry experience
Job responsibilities
- Provide the marketing strategy for the business
- Provide regular reports on marketing activities, results, and ROI
- Uncover insights and craft innovative marketing strategies
- Oversee creative agencies and social media teams
- Spearhead audience growth initiatives and brand awareness campaigns
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Head of Marketing employer: Jayne Pierce Tourism
Contact Detail:
Jayne Pierce Tourism Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network within the travel industry by attending relevant conferences and events. This will help you connect with key players and gain insights into current marketing trends, which can be invaluable when discussing your vision for the role.
✨Tip Number 2
Showcase your understanding of both B2B and B2C marketing strategies in the travel sector. Prepare examples of successful campaigns you've led that demonstrate your ability to engage different audiences effectively.
✨Tip Number 3
Familiarise yourself with the latest digital marketing tools and analytics platforms. Being able to discuss how you would leverage these tools to drive growth and measure ROI will set you apart from other candidates.
✨Tip Number 4
Research the company’s current marketing efforts and identify areas for improvement. Presenting your ideas on how to enhance their brand presence during discussions can demonstrate your proactive approach and strategic thinking.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in the travel industry, particularly your achievements in developing and executing marketing strategies. Use specific metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for travel and detail how your skills align with the role of Head of Marketing. Mention specific campaigns you've led and their outcomes to showcase your expertise.
Showcase Leadership Skills: Emphasise your leadership experience in your application. Provide examples of how you've successfully managed teams and collaborated with senior management to drive marketing initiatives.
Highlight Industry Knowledge: Demonstrate your understanding of both B2B and B2C marketing within the travel sector. Discuss your familiarity with PPC, SEO, and social media marketing, and how these can be leveraged for growth.
How to prepare for a job interview at Jayne Pierce Tourism
✨Showcase Your Travel Passion
Make sure to express your enthusiasm for the travel industry during the interview. Share personal experiences or insights that highlight your passion for travel, as this will resonate with the employer and demonstrate your genuine interest in the role.
✨Prepare for Strategic Discussions
Be ready to discuss your previous marketing strategies and how they drove growth. Prepare specific examples of successful campaigns you've led, particularly in B2B and B2C contexts, to showcase your expertise and strategic thinking.
✨Demonstrate Leadership Skills
As a Head of Marketing, leadership is key. Be prepared to talk about your experience managing teams and collaborating with senior management. Highlight instances where you’ve successfully led projects or initiatives that required cross-functional teamwork.
✨Know Your Metrics
Familiarise yourself with key performance indicators relevant to marketing in the travel sector. Be ready to discuss how you measure success, report on ROI, and use data to inform your marketing strategies, as this will show your analytical capabilities.
