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- Tasks: Lead marketing strategies and manage a dynamic team in the travel industry.
- Company: Join a leading specialist travel business based in London.
- Benefits: Enjoy hybrid working, 23 days annual leave, and exclusive travel discounts.
- Why this job: This role offers autonomy and the chance to shape marketing strategies creatively.
- Qualifications: Must have senior marketing experience in the travel sector and strong campaign management skills.
- Other info: Work in a vibrant office with a supportive culture and exciting social events.
The predicted salary is between 43200 - 72000 £ per year.
Candidates: Interested in similar senior marketing opportunities in travel? Register your interest here.Employers: Need help recruiting senior marketing talent in travel? Contact us to discuss your hiring needs.Are you a seasoned marketing professional with a passion for travel and a track record of driving growth? Our client, a leading specialist tour operator, is seeking an experienced Head of Marketing to join their dynamic team and spearhead their next phase of expansion.They\’ve established themselves as a trusted name in the UK travel market. Operating through B2C and B2B channels, they\’re poised for significant growth and need a marketing visionary to lead the charge.As Head of Marketing, you\’ll be at the forefront of shaping and executing strategies to elevate the brand\’s presence and drive business growth. This is a unique opportunity to make a substantial impact in a company transitioning at this stage.This senior travel job as Head of Marketing will see you develop and implement comprehensive marketing plans across direct, trade, and 3rd party channels. Spearhead audience growth initiatives and brand awareness campaigns as well as oversee creative agencies and social media teams to ensure cohesive brand messaging. You will collaborate with senior management to uncover insights and craft innovative marketing strategies, identifying and securing resources to expand the marketing department. Another key aspect of this senior leadership role will be to conduct strategic analysis to guide marketing messages and identify new revenue opportunities. And finally manage annual marketing budgets effectively and provide regular reports on marketing activities, results, and ROI.You will have a proven experience as a Marketing Manager or Head of Marketing in the travel industry with a strong track record of developing and executing successful marketing strategies across all channels.If you\’re ready to take your marketing career to new heights and have a passion for creating unforgettable travel experiences, we want to hear from you.Please Note: Due to high volumes of applications for this travel job, only successful applicants will be contacted.Apply for this job You are either not registered or not logged in . Although it\’s not required, registering with us has great benefits such as pre-filling in your job application forms, creating and managing job alerts and much more. Click here to register with us or here to login to your account.Maximum filesize 10mb. Allowed file types: .pdf,.doc,.docx,.wpf,.xls,.txtAbility to work collaboratively in a fast-paced environmentExcellent leadership, organisational, and communication skillsStrong track record of developing and executing marketing strategiesGood knowledge of PPC, SEO, Affiliates and social media marketingB2B marketing expertise, specifically targeting travel agentsB2C experience, particularly in ecommerceA well-rounded marketing professional with travel industry experienceJob responsibilities Provide the marketing strategy for the businessProvide regular reports on marketing activities, results, and ROIUncover insights and craft innovative marketing strategiesOversee creative agencies and social media teamsSpearhead audience growth initiatives and brand awareness campaigns
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Head of Marketing employer: Jayne Pierce Tourism
Contact Detail:
Jayne Pierce Tourism Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network within the travel industry by attending relevant events and conferences. This will help you connect with potential employers and gain insights into the latest marketing trends in travel.
✨Tip Number 2
Showcase your leadership skills by sharing examples of successful marketing campaigns you've led. Highlight how you managed teams and collaborated with external agencies to achieve results.
✨Tip Number 3
Stay updated on digital marketing tools and analytics platforms. Being knowledgeable about the latest technologies will demonstrate your commitment to optimising marketing strategies effectively.
✨Tip Number 4
Prepare for interviews by researching the company’s current marketing strategies and identifying areas for improvement. This will show your proactive approach and genuine interest in the role.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in senior marketing roles within the travel industry. Focus on specific campaigns you've managed, particularly those that demonstrate your skills in both digital and offline marketing.
Craft a Compelling Cover Letter: In your cover letter, express your passion for travel and how it aligns with your marketing expertise. Mention specific achievements that showcase your leadership skills and ability to drive growth in previous roles.
Showcase Analytical Skills: Since the role requires excellent analytical skills, include examples of how you've monitored and improved marketing campaign performance in the past. Use metrics to quantify your success where possible.
Highlight Collaboration Experience: Emphasise your experience working with external agencies and cross-functional teams. Provide examples of how you've collaborated with sales and product teams to enhance brand strategy and website content.
How to prepare for a job interview at Jayne Pierce Tourism
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be leading a team. Be prepared to discuss your previous leadership experiences, how you motivate your team, and any successful campaigns you've spearheaded. Use specific examples to illustrate your ability to inspire and guide others.
✨Demonstrate Your Industry Knowledge
Make sure to highlight your experience in the travel industry. Discuss current trends, challenges, and opportunities within the sector. This will show that you not only understand marketing but also the unique dynamics of the travel market.
✨Prepare for Analytical Questions
Given the emphasis on monitoring and analysing marketing performance, be ready to talk about your analytical skills. Prepare examples of how you've used data to drive decisions and improve campaign outcomes, showcasing your commercial awareness.
✨Emphasise Your Creativity
The role requires a creative thinker, so come armed with innovative ideas for marketing strategies. Think about how you can blend digital and offline marketing in unique ways, and be ready to share these concepts during the interview.
