At a Glance
- Tasks: Lead marketing strategy and customer acquisition for a luxury travel company.
- Company: Established luxury travel company with over 40 years of bespoke holiday expertise.
- Benefits: Autonomy in role, opportunity to shape strategy, and work with a passionate team.
- Other info: Exciting chance to build from the ground up in a dynamic environment.
- Why this job: Make a real impact in a growing company and elevate luxury travel experiences.
- Qualifications: Senior marketing leadership experience and strong analytical skills required.
The predicted salary is between 51750 - 63250 £ per year.
About the Company
We're recruiting exclusively for an established, independent luxury travel company with over 40 years' heritage creating bespoke holidays for discerning clients.
About the Role
As they enter this next phase, they're appointing a Head of Marketing. Reporting directly to the MD and sitting on the Senior Leadership Team, this is a genuine build-from-the-ground-up opportunity, not just a management role where you'll have real autonomy to shape strategy while staying close to day-to-day delivery.
Responsibilities
- Customer acquisition across paid, organic, content and referral channels
- Brand, positioning and the evolving loyalty programme
- Website, digital and CRM development
- Recruitment marketing to grow their independent travel advisor network
- Leading and mentoring the marketing team, with meaningful reporting to the MD
Qualifications
We're looking for someone with senior marketing leadership experience, a proven track record of driving commercial growth, and strong analytical and budget management skills.
Required Skills
Experience in travel or another premium/luxury consumer sector would be a real bonus, as would familiarity with Dynamics 365, GA4, SEO/PPC or Meta Advertising.
Head of Marketing in Manchester employer: Jayne Peirce Travel Recruitment
Join a multi award-winning boutique luxury travel business that not only values exceptional client experiences but also fosters a vibrant and collaborative work culture. With a focus on employee growth, you will have the opportunity to lead a passionate team in delivering unforgettable celebrations across stunning Mediterranean locations, all while enjoying the benefits of working in a fast-paced, dynamic environment that prioritises innovation and excellence.
Contact Details:
Jayne Peirce Travel Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jayne Peirce Travel Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jayne Peirce Travel Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jayne Peirce Travel Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jayne Peirce Travel Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jayne Peirce Travel Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jayne Peirce Travel Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jayne Peirce Travel Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jayne Peirce Travel Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jayne Peirce Travel Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jayne Peirce Travel Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
