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- Tasks: Lead exciting marketing campaigns that drive growth and customer engagement.
- Company: Join JATO Dynamics, a global leader in automotive market intelligence.
- Benefits: Enjoy a diverse workplace with opportunities for innovation and collaboration.
- Why this job: Be at the forefront of impactful marketing strategies in a dynamic industry.
- Qualifications: 4+ years in B2B marketing, strong analytical skills, and project management experience required.
- Other info: We celebrate diversity and are committed to equal employment opportunities.
The predicted salary is between 36000 - 60000 £ per year.
JATO Dynamics is a global company and the leading provider of automotive market intelligence. With an insight into over 50 overseas markets, we deliver the world's most complete, accurate and up-to-date automotive data and insights, creating significant competitive advantage to our customers.
Our vision is to be the world’s most exciting leader in automotive business intelligence solutions. We aim to generate excitement through implementing pioneering ideas, problem solving and going beyond our customer expectations. Our strategic intent is to help customers create significant competitive advantage by constantly leading in connected data, information and knowledge provision, ultimately improving our customers’ work processes, informed decision-making and business results.
As a Campaign Manager at JATO, you’ll be at the heart of our go-to-market strategy, driving impactful marketing campaigns across global markets. This is a high-visibility role that works cross-functionally with Sales, Product Management, Customer Experience, and external partners to deliver integrated marketing programmes that fuel growth and customer engagement.
Key Responsibilities:- Design and execute demand generation campaigns (ABM, promotions, field events, sales enablement) to grow pipeline and revenue. Define KPIs to measure campaign success.
- Craft compelling messaging and value propositions tailored to customers, analysts, press, and partners.
- Collaborate with GTM and Campaign Leads and Regional Marketing Managers to deliver high-impact campaigns that drive MCLs, MQLs, SQLs, brand awareness, and customer retention.
- Champion digital-first, end-to-end customer journeys to drive rapid adoption of new JATO products.
- Understand local market dynamics and competitive landscapes to inform strategy and execution.
- Support product releases and updates in collaboration with Product teams.
- Feed campaign results into dashboards and support KPI tracking. Conduct usage analysis to refine propositions.
- Build strong relationships with JATO’s partners to drive joint marketing success.
- 4+ years of B2B marketing experience in a Tech/SaaS environment.
- Proven track record in executing global and local marketing campaigns.
- Strong lead generation and integrated marketing expertise.
- Ability to simplify complex propositions into clear, compelling messaging.
- Customer-centric mindset with strong analytical skills.
- Confident communicator with stakeholders at all levels.
- Project management experience and familiarity with CRM and marketing automation tools.
- Understanding of partner/channel marketing.
JATO Dynamics is a global business and our success is attributed to the diversity, skills and experiences of our colleagues across the world. We are proud to be an equal opportunity employer and are committed to equal employment opportunity regardless of race, sex, age, gender identity, sexual orientation, religion or belief, disability, marital status or veteran status.
Our core values are Integrity, People First, Collaboration, Innovation and Excellence.
Campaign Manager employer: JATO Dynamics
Contact Detail:
JATO Dynamics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Manager
✨Tip Number 1
Familiarise yourself with JATO Dynamics' core values: Integrity, People First, Collaboration, Innovation, and Excellence. Tailor your conversations and interactions to reflect these values, as they are crucial to the company culture.
✨Tip Number 2
Research the latest trends in B2B marketing, especially within the Tech/SaaS sector. Being knowledgeable about current strategies and tools will help you engage in meaningful discussions during interviews.
✨Tip Number 3
Network with current or former employees of JATO Dynamics on platforms like LinkedIn. They can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've managed. Highlight your ability to drive lead generation and customer engagement, as these are key responsibilities for the Campaign Manager role.
We think you need these skills to ace Campaign Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Campaign Manager position at JATO Dynamics. Tailor your application to highlight relevant experience in B2B marketing and campaign management.
Craft a Compelling CV: Your CV should clearly showcase your 4+ years of B2B marketing experience, particularly in Tech/SaaS environments. Highlight specific campaigns you've executed and the results achieved, focusing on lead generation and integrated marketing expertise.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with JATO's vision and values, and provide examples of how you've simplified complex propositions into clear messaging in past roles.
Highlight Analytical Skills: Since the role requires strong analytical skills, be sure to mention any experience you have with data-driven insights, KPI tracking, and market analysis. This will demonstrate your ability to inform strategy and execution effectively.
How to prepare for a job interview at JATO Dynamics
✨Know Your Campaigns
Familiarise yourself with JATO Dynamics' previous marketing campaigns and their outcomes. Be prepared to discuss how you would approach similar campaigns, including your strategies for demand generation and measuring success.
✨Understand the Automotive Market
Research the automotive industry and JATO's position within it. Show that you understand local market dynamics and competitive landscapes, as this knowledge will be crucial in your role as a Campaign Manager.
✨Demonstrate Analytical Skills
Be ready to showcase your analytical skills by discussing how you've used data to inform marketing strategies in the past. Highlight any experience you have with CRM and marketing automation tools, as these will be important in tracking campaign performance.
✨Emphasise Collaboration
Since the role involves working cross-functionally, emphasise your ability to collaborate with various teams. Share examples of how you've successfully worked with sales, product management, or external partners to deliver integrated marketing programmes.
