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- Tasks: Lead the online marketing strategy for a bank, driving customer engagement and revenue growth.
- Company: Dynamic bank in Docklands, London, focused on innovative digital marketing solutions.
- Benefits: Competitive salary of £100K plus benefits, with opportunities for professional growth.
- Why this job: Join a forward-thinking team and shape the future of digital marketing in banking.
- Qualifications: 7-10 years in digital marketing architecture, with expertise in CRM and ad intelligence.
- Other info: Exciting opportunity to work in a fast-paced environment with significant impact.
The predicted salary is between 60000 - 84000 £ per year.
Overview
Digital Marketing Architecture – Docklands London
This is an exciting unique and new challenging position to work a senior level to direct the online marketing strategy for this bank based in the Docklands London.
You will be an expert in online digital marketing architecture as a Business Digital Architect with at least 7 to 10 years expertise at a senior level.
Our Client is a bank who wants to engineer additional revenue streams from the large database of customers by upselling to them.
For this reason we require an expert in the online digital and marketing arena as a Business Digital Architect where you will work with the stakeholders to devise a digital strategy and leverage the multiple revenue streams that they are looking to tap in to.
You will be a techno functional architect with the ability to understand Realtime Ad Intelligence and to use this information using the various CRM tools available.
Responsibilities
- Develop strategy using digital marketing technology with aim to increase customer engagement and conversion.
- Advise on optimization strategies used to increase the effectiveness of marketing
- In-depth experience of integration of components to deliver digital marketing solutions, including consumer databases, public-facing websites, consumer preference & activity tracking solutions, multi-device consumer targeting tools, consumer segmentation & analytics, multi-channel consumer contact solutions (e-mail, SMS, mobile etc)
- Experience in the creation of solutions for targeted marketing to consumers via 3rd-party channels including social media
- Relevant experience and ability to articulate and define compelling and holistic digital marketing strategy to support business growth and revenue targets
- Marketing cloud knowledge with technologies like DMP platform (Krux, BlueKai etc.) and Ad Server technologies like (OpenX, SAS Ad Server, Adobe T&T etc.)
- Knowledge of various DMP data segments and providers that are available in Digital Marketing Platform specific to UK market and banking and financial domain
- Business use case definition, experience with data onboarding solutions, mapping of 1st, 2nd and 3rd party data and driving marketing audience segments, new business revenue opportunities
- Develop & outline audience strategy recommendations as needed to help better understand the consumer base
- Assess and evaluate the current offerings within the DMP landscape, providing POVs on the current state of the data marketplace in UK
- Experience with inventory management platforms that overlay ad-serving systems or experience with data-targeting platforms and ad delivery
Qualifications
- You will be senior level with at least 7 to 10 years of experience in online digital marketing architecture as a Business Digital Architect.
- Knowledge and experience with real-time ad intelligence and CRM tools.
- Experience in UK banking/financial sector data marketing and DMP landscape is desirable.
Salary
Salary for this role will be circa £100K plus benefits.
How to apply
So if you think you are up for a new challenge and feel you can make a difference then send your CV to us in Word format along salary and availability.
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Digital Marketing Architecture – Docklands London employer: Jas Gujral
Contact Detail:
Jas Gujral Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Architecture – Docklands London
✨Tip Number 1
Network like a pro! Reach out to your connections in the banking and digital marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create a portfolio showcasing your past projects and successes in digital marketing architecture. This will give potential employers a taste of what you can bring to the table, especially in a senior role.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing technology. Be ready to discuss how you can leverage CRM tools and real-time ad intelligence to drive revenue growth for the bank. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage with us directly.
We think you need these skills to ace Digital Marketing Architecture – Docklands London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Architecture role. Highlight your experience in online digital marketing architecture and any relevant projects you've worked on. We want to see how your skills align with what we're looking for!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you’ve successfully increased customer engagement or revenue in previous roles. This will help us see the impact you can bring to our team.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you the perfect fit. We love seeing enthusiasm and a clear understanding of our needs.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Jas Gujral
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and technologies in digital marketing architecture. Be ready to discuss your experience with CRM tools, DMP platforms, and ad-serving technologies, as these will be crucial for the role.
✨Showcase Your Strategic Thinking
Prepare to articulate how you've developed and implemented successful digital marketing strategies in the past. Think of specific examples where your strategies led to increased customer engagement or revenue growth, especially in the banking or financial sector.
✨Understand the Stakeholder Perspective
Since you'll be working closely with stakeholders, it's important to demonstrate your ability to collaborate and communicate effectively. Be prepared to discuss how you've worked with different teams to align marketing strategies with business goals.
✨Be Ready for Technical Questions
Expect some technical questions about real-time ad intelligence and data onboarding solutions. Brush up on your knowledge of consumer segmentation and analytics, as well as how to leverage these tools to drive marketing audience segments.
