At a Glance
- Tasks: Lead and shape Janus Digital's marketing strategy while executing hands-on campaigns.
- Company: Join a pioneering AI platform trusted by Fortune Global 500 companies.
- Benefits: Full ownership of marketing strategy, autonomy, and a clear path to CMO.
- Other info: Opportunity for high-stakes global execution across multiple markets.
- Why this job: Be the first marketing hire and build a dynamic team around you.
- Qualifications: 8-12 years in B2B tech marketing with strong AI capabilities.
The predicted salary is between 56250 - 68750 £ per year.
About Janus Digital
Janus Digital is the agentic AI platform that runs the world’s real assets, earning only on the additional value it creates.
Built on 15+ years of foundational R&D and more than $100M invested, the platform is live across 10,000+ building datasets in 253 cities, trusted by Fortune Global 500 companies, sovereign wealth funds and premium hospitality brands.
- About This Role
- First marketing hire: you will be the first person in marketing at Janus Digital, and we will build the team around you.
Initially you must be capable of, and willing to, carry out every aspect of marketing yourself – from strategy and positioning through content, paid media, Mar Tech and reporting – with a strong focus on sales enablement and AI-native ways of working.
- Strategy and execution in one seat: you own Janus Digital’s marketing strategy end to end, setting direction, priorities and budget, and then deliver it day to day, sleeves rolled up.
- This is not a delegate-only director role: you will run campaigns, manage the Mar Tech stack and execute paid media personally while you build and shape the team around you.
- What You’ll Do
- Own and set Janus Digital’s marketing strategy: market prioritisation, positioning, channel mix, budget allocation and annual and quarterly plans, aligned with commercial leadership.
- Define and refine Janus Digital’s commercial narrative and our outcome-based value proposition for C-suite economic buyers (CEOs, COOs, CFOs).
- Architect and run Account-Based Marketing across our launch markets, Singapore and the UK, extending as we scale.
- Pioneer paid Answer Engine Optimisation (AEO) and chatbot advertising, alongside hands‑on paid Linked In and Google SEM.
- Make sales enablement a core priority: build and maintain the sales and partner toolkit – ROI calculators, pitch decks, battlecards, case studies and objection-handling scripts – and work closely with sales to keep it sharp and in use.
- Manage Linked In as our priority social channel, including ghostwriting for our Global CEO and Singapore CEO.
- Deploy and independently manage a lean, AI-native Mar Tech stack (Attio, Apollo. io, Linked In Sales Navigator, Koala, Supabase, Evidence. dev, a headless website, Cookiebot), orchestrated through Slack and Claude.
- Use AI tools and agents daily to multiply your output across research, content, campaign build, personalisation, analytics and reporting, so you can operate at the pace of a full function from day one.
- Report pipeline contribution and outcome-based value attribution against the model agreed with commercial leadership.
- What We’re Looking For
- 8–12 years of progressive B2B technology marketing experience, selling to C-suite buyers through long, trust-led cycles (not self-serve or product-led Saa S).
- Experience owning marketing strategy, ideally as a Head of Marketing or senior manager ready to step up, combined with the willingness to execute everything yourself – this role is genuinely hands‑on until the team is in place.
- A true builder mentality: experience as a first or early marketing hire in a scaling company, and the ambition to build a team.
- Strong, practical AI capability: confident using generative AI tools, agents and automation (e. g.
Claude, Chat GPT, workflow automation) to plan, create and run marketing at scale.
- Proven sales enablement experience: creating the content, tools and processes that help sales teams win complex, high-value deals.
- Practical campaign experience across Singapore/APAC and the UK/Europe.
- Expert, hands‑on experience running Google Ads, SEM and complex Linked In paid architectures.
- A demonstrated history of independently rolling out CRM, automation, data and reporting stacks.
- Sharp technical and commercial editing capability, with confident ghostwriting in an executive voice.
- Exposure to institutional financial services marketing (e. g. private equity, asset management) is a strong plus; familiarity with real estate or proptech also helps, though neither is essential.
- Nice to Have
- Prior exposure to paid and organic Answer Engine Optimisation.
- Exposure to partner‑led (B2B2B) go‑to‑market motions.
- A background marketing to PE, VC or institutional finance, or marketing tech/data intelligence services.
What We Offer
- Full ownership of marketing strategy and delivery, and the opportunity to build and lead the team, with a defined path to CMO as the business scales.
- Genuine autonomy to shape how marketing works at Janus Digital, and to build the team around you.
- Deep, hands‑on expertise in AI-native growth methodologies, ahead of the market.
- High‑stakes global execution across Dubai, Singapore and the UK (with a progressive roadmap which encompasses much more)
- #J-18808-Ljbffr
Head of Marketing employer: Janus Digital
At Janus Digital, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our commitment to employee growth is evident through tailored training programs and opportunities to lead impactful projects across the UK and Europe. With a focus on cutting-edge technology in building operations, we provide a unique environment where your expertise can thrive and make a meaningful difference.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Janus Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Janus Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Janus Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Janus Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Janus Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Janus Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Janus Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Janus Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Janus Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Janus Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
