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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns that inspire communities and drive participation in events.
- Company: Join the UK's largest not-for-profit events company making a real impact.
- Benefits: Competitive salary up to £40K, plus opportunities for growth and development.
- Why this job: Be part of a mission-driven team that brings people together through running.
- Qualifications: Experience in brand or traditional marketing and strong communication skills.
- Other info: Collaborative environment focused on purpose and community engagement.
The predicted salary is between 36000 - 48000 £ per year.
Run For All is the UK’s largest not-for-profit events company, inspiring hundreds of thousands of people to get active through mass participation running events that raise millions for charity and support communities across the UK.
The Role
We’re looking for a Marketing Manager to work alongside the Head of Marketing and Communications and the Content, Performance & Insights Manager to develop, manage, implement and evaluate campaigns across our portfolio of events. The successful candidate will lead our traditional and brand marketing activity, bringing our events and mission to life through brand campaigns, partner activations and community engagement. This role focuses on developing strong campaign ideas and delivering them through offline channels, PR, partnerships, community engagement and real-world experiences, while overseeing the Run For All brand and ensuring consistency across all touchpoints. Working closely with the Content, Performance & Insights Manager, you’ll ensure that traditional marketing activity is fully aligned with digital execution, creating joined-up, impactful campaigns that inspire participation, drive event entries and strengthen brand affinity.
Key Responsibilities
- Lead the planning and delivery of integrated marketing campaigns for key events
- Develop campaign concepts, messaging and communications plans from insight through to execution
- Deliver traditional marketing activity including PR, events, partnerships, print and OOH
- Oversee and protect the Run For All brand across all offline channels and campaign activity
- Plan and deliver partner activations, working with internal teams and external partners to maximise impact
- Work closely with the Content, Performance & Insights Manager to align offline and digital activity
- Support event launches, expos and race-day experiences
- Manage marketing budgets, ensuring effective allocation and value for money
- Manage agencies, suppliers, timelines and delivery
- Lead on customer research and participant feedback, using insight to improve campaigns and the overall participant journey
- Work collaboratively with the Marketing and Customer Service teams to identify and improve processes, ensuring a seamless and consistent customer experience
- Use insight and feedback to inform future campaign planning
- Identify opportunities to strengthen Run For All’s presence within local and national running communities
Skills & Experience
- Experience in a campaign-led, brand or traditional marketing role
- Strong understanding of offline channels (PR, events, partnerships, print, OOH)
- Experience managing budgets, agencies and multiple projects simultaneously
- Confident working cross-functionally with marketing, digital and customer service teams
- Excellent communication and organisational skills
- Passion for purpose-driven marketing, sport or community events is a plus
What We’re Looking For
- Someone who enjoys seeing ideas come to life in the real world
- A collaborative team player motivated by purpose, impact and continuous improvement
To Apply please send your CV and covering letter to Becky@runforall.com no later than 17th February.
Marketing Manager in Leeds employer: Jane Tomlinson's Run For All
Contact Detail:
Jane Tomlinson's Run For All Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and projects. This is your chance to demonstrate how you can bring ideas to life, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company and its mission. Be ready to discuss how your experience aligns with their goals. Remember, they want to see your passion for purpose-driven marketing!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team and contributing to our mission.
We think you need these skills to ace Marketing Manager in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in campaign-led marketing and any relevant skills that match the job description. We want to see how your background aligns with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about purpose-driven marketing and how you can contribute to our events. Be genuine and let your personality come through!
Showcase Your Campaign Experience: Since this role focuses on developing and delivering campaigns, make sure to showcase your previous campaign successes. Share specific examples of how you've engaged communities or driven participation in past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Jane Tomlinson's Run For All
✨Know Your Campaigns
Before the interview, dive deep into Run For All's past campaigns. Understand their messaging, target audience, and what made them successful. This will not only show your enthusiasm but also allow you to discuss how your experience aligns with their mission.
✨Showcase Your Creativity
Prepare to share specific examples of marketing campaigns you've led or contributed to. Highlight your creative process, from concept development to execution, especially in offline channels like PR and events. This will demonstrate your ability to bring ideas to life.
✨Understand the Brand
Familiarise yourself with the Run For All brand and its values. Be ready to discuss how you would protect and enhance the brand across various touchpoints. Showing that you can maintain brand consistency while being innovative is key.
✨Collaborative Spirit
Since this role involves working closely with different teams, be prepared to discuss your collaborative experiences. Share examples of how you've successfully worked cross-functionally, particularly with digital and customer service teams, to achieve common goals.
