At a Glance
- Tasks: Create buzz for a new pet care brand and build a community of pet lovers.
- Company: Exciting new pet care brand launching in the UK and Australia.
- Benefits: Hybrid work environment, creative freedom, and the chance to shape a brand from scratch.
- Other info: Show us your viral content and bring your creativity to life!
- Why this job: Be at the forefront of a brand launch and connect with fellow pet enthusiasts.
- Qualifications: 2+ years in social media or content creation, ideally with a passion for pets.
The predicted salary is between 30000 - 40000 £ per year.
Paws is a new petcare brand launching in August 2026 and we’re looking for the person who’s going to make some noise about it! You’ll be in from day one, building anticipation before we launch, owning the moment we go live, and growing a community of pet lovers that sticks around long after. We’re launching in both the UK and Australia and this role sits at the heart of all of it.
The role involves:
- Building the strategy from the ground up, creating buzz before we launch, turning that buzz into a community on launch day, and then converting that community into loyal Paws customers.
- Building and executing a pre-launch social strategy that creates anticipation and gets people excited before we’re available to buy.
- Owning the launch moment across Instagram and TikTok in both the UK and Australia.
- Continuing to build momentum post-launch, growing an engaged community and turning followers into customers.
- Developing and delivering platform-specific organic social strategies, creating content that is promotional, educational, entertaining and community-led.
- Filming, editing and posting content daily, bringing the Paws world to life in a way that feels real and engaging.
- Coming up with fresh creative concepts and content ideas that are relevant to UK and AU audiences (collaborating with AU team).
- Scheduling and publishing content across platforms.
- Monitoring competitor activity, audience behaviour and platform performance, providing insights and recommendations to optimise results.
- Managing community engagement, responding to comments and DMs and building genuine connections with our audience.
- Working closely with the marketing manager on brand messaging and campaign direction.
- Supporting paid media with content.
- Driving high-performing content with a focus on organic growth, reach and engagement.
About you:
- 2+ years experience in social media, content creation or a similar role, ideally within a pet, lifestyle or consumer brand.
- You love pets!! Bonus points if one lives with you.
- Proven track record of creating content that performs, we want to see something you’ve made go viral!
- Deep understanding of social media trends, platform culture and emerging content formats.
- Confident and comfortable in front of the camera, with the ability to create authentic content that feels native to each platform.
- Strong script writing, filming, editing and production skills using mobile-first tools and apps.
- Ability to interpret and consistently represent the Paws tone of voice, visual identity and brand values.
- Highly organised with the ability to manage multiple projects and deadlines simultaneously.
- You think big and a blank canvas excites you.
- A home filming setup is a nice to have. This is a hybrid wfh role.
Please include links to your portfolio or social media accounts in your application.
Social Media Coordinator / Content Lead - Pet Care employer: Jamesly
Paws is an exciting new petcare brand that offers a dynamic work environment where creativity and passion for pets thrive. As a Social Media Coordinator, you'll play a pivotal role in shaping our community from the ground up, with ample opportunities for professional growth and collaboration across teams in both the UK and Australia. Our culture is built on innovation and engagement, ensuring that every team member feels valued and empowered to make a meaningful impact in the pet care industry.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Coordinator / Content Lead - Pet Care
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jamesly and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jamesly are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jamesly on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jamesly. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Coordinator / Content Lead - Pet Care
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jamesly. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jamesly:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jamesly’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jamesly
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jamesly will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jamesly, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
