At a Glance
- Tasks: Create buzz for a new pet care brand and build a community of pet lovers.
- Company: Exciting new pet care brand launching in the UK and Australia.
- Benefits: Hybrid work, creative freedom, and the chance to shape a brand from day one.
- Other info: Show us your viral content and bring your passion for pets!
- Why this job: Be at the forefront of a brand launch and connect with fellow pet enthusiasts.
- Qualifications: 2+ years in social media or content creation, ideally with a pet or lifestyle focus.
The predicted salary is between 30000 - 40000 £ per year.
Paws is a new petcare brand launching in August 2026 and we’re looking for the person who’s going to make some noise about it! You’ll be in from day one, building anticipation before we launch, owning the moment we go live, and growing a community of pet lovers that sticks around long after. We’re launching in both the UK and Australia and this role sits at the heart of all of it.
The role:
- Build and execute a pre‑launch social strategy that creates anticipation and gets people excited before we’re available to buy.
- Own the launch moment across Instagram and TikTok in both the UK and Australia.
- Continue building momentum post‑launch, growing an engaged community and turning followers into customers.
- Develop and deliver platform‑specific organic social strategies, creating content that is promotional, educational, entertaining and community‑led.
- Film, edit and post content daily, bringing the Paws world to life in a way that feels real and engaging.
- Come up with fresh creative concepts and content ideas that are relevant to UK and AU audiences (collaborating with AU team).
- Schedule and publish content across platforms.
- Monitor competitor activity, audience behaviour and platform performance, providing insights and recommendations to optimise results.
- Manage community engagement, responding to comments and DMs and building genuine connections with our audience.
- Work closely with the marketing manager on brand messaging and campaign direction.
- Support paid media with content.
- Drive high‑performing content with a focus on organic growth, reach and engagement.
About you:
- 2+ years experience in social media, content creation or a similar role, ideally within a pet, lifestyle or consumer brand.
- You love pets!! Bonus points if one lives with you.
- Proven track record of creating content that performs, we want to see something you’ve made go viral!
- Deep understanding of social media trends, platform culture and emerging content formats.
- Confident and comfortable in front of the camera, with the ability to create authentic content that feels native to each platform.
- Strong script writing, filming, editing and production skills using mobile‑first tools and apps.
- Ability to interpret and consistently represent the Paws tone of voice, visual identity and brand values.
- Highly organised with the ability to manage multiple projects and deadlines simultaneously.
- You think big and a blank canvas excites you.
- A home filming setup is a nice to have. This is a hybrid wfh role.
Please include links to your portfolio or social media accounts in your application.
Social Media Coordinator / Content Lead - Pet Care in London employer: Jamesly
Paws is an exciting new petcare brand that offers a dynamic work environment where creativity and passion for pets thrive. As a Social Media Coordinator, you'll play a pivotal role in shaping our community from the ground up, with ample opportunities for personal and professional growth in a supportive culture that values innovation and collaboration. With a hybrid work model and the chance to engage with pet lovers across the UK and Australia, Paws is the perfect place for those looking to make a meaningful impact in the pet care industry.
