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For Companies At a Glance
- Tasks: Lead and optimise exciting digital marketing campaigns across various channels.
- Company: Join a luxury goods company that values creativity and innovation.
- Benefits: Enjoy a competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact in the digital marketing space while working with a dynamic team.
- Qualifications: Experience in digital marketing and strong project management skills are essential.
- Other info: Fast-paced environment with excellent career advancement opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
How Will You Make An Impact
- Paid Media & Performance Leadership: Own the strategy, execution, and optimisation of all paid media campaigns across various channels (social, search, display, OOH). Collaborate closely with media agencies and the e‑commerce team to develop, plan, and launch campaigns, ensuring deadlines and KPIs are met. Manage media budgets, lead investment strategy, and monitor campaign performance to ensure proper delivery and optimal outcomes. Define and establish KPIs for media agencies, ensuring campaigns are tracked and optimised for maximum ROI.
- CRM & Client Lifecycle Management: Plan and create broadcast email marketing campaigns to drive client acquisition and retention across all business divisions. Develop and optimise client lifecycle automation series (e.g., welcome, abandoned cart) based on data analysis. Collaborate with the Content Marketing Manager to ensure high standards of design and copy for client‑centric communication. Build and execute testing strategies around creative, messaging, and segmentation to optimise client outreach and performance.
- Data‑Driven Strategy & Reporting: Act as the owner of client data across the business, ensuring its continuous collation, cleaning, and management. Provide actionable client insights to support sales teams in developing action plans and identifying opportunities. Deliver monthly paid media and client insights reporting to retail and leadership teams, including post‑campaign reports. Stay abreast of industry trends, new partner offerings, and regulations to inform and evolve our media and digital strategy.
- Digital Project & Process Leadership: Lead the execution and completion of client journey roadmaps for all business units, ensuring projects meet deadlines and deliver concrete business impact. Drive new initiatives for CRM and digital clienteling, promoting the use of digital tools to maximise client engagement. Lead internal teams and external agencies to ensure seamless integration and execution of key digital projects (e.g., DPP). Work with E‑commerce and IT leads to facilitate the ongoing optimisation of group‑led initiatives, including the Strategic Omnichannel Demand Process.
How Will You Experience Success With Us?
- Proven experience in digital marketing, with a strong background in paid media strategy and CRM management.
- Demonstrated strong project management skills, capable of leading complex digital initiatives.
- A data‑driven individual with excellent analytical skills, able to translate data into actionable insights.
- Familiarity with client database systems (preferably Ometria) and an understanding of Salesforce.
- Proficiency with Microsoft Office Suite (Word, PowerPoint, Excel, Outlook); knowledge of Point of Sales (POS) systems is a plus.
- Excellent organisational, time management, and multitasking abilities.
- A proactive, highly motivated, detail‑oriented, and collaborative individual with a “can‑do” attitude, thriving in fast‑paced environments.
- Strong verbal and written communication skills, with poise and professionalism to interact across all levels of management.
- Experience working in sectors where executional excellence is valued.
- Right to work in the UK.
Your Journey With Us
- 1st Interview with the Hiring Manager
- 2nd Interview with HR Director
- 3rd Interview with Senior Manager
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing
Industries: Luxury Goods & Jewelry
Location: London, England, United Kingdom
Digital Marketing Manager employer: James Purdey & Sons - Richemont Group
Contact Detail:
James Purdey & Sons - Richemont Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its recent campaigns. Show us that you’re not just another candidate; demonstrate your passion for their brand and how you can contribute to their success.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in digital marketing and data analysis can drive results. We want to hear about your past successes and how you can replicate them with us.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show us that you’re genuinely interested in the role. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in paid media strategy and CRM management, as these are key areas for us. Use specific examples that showcase your skills and achievements.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for digital marketing and how your background aligns with our needs. Don't forget to mention any relevant projects you've led!
Showcase Your Data Skills: Since we're all about data-driven strategies, make sure to highlight your analytical skills. Provide examples of how you've used data to optimise campaigns or improve client engagement in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. This way, we can easily track your application and get back to you quicker. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at James Purdey & Sons - Richemont Group
✨Know Your Numbers
As a Digital Marketing Manager, you'll need to demonstrate your understanding of KPIs and ROI. Brush up on your past campaign metrics and be ready to discuss how you optimised campaigns based on data analysis. This shows you're not just creative but also data-driven.
✨Showcase Your Project Management Skills
Prepare examples of complex digital initiatives you've led. Highlight your organisational skills and how you managed timelines and budgets. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for interviewers to see your impact.
✨Collaborate Like a Pro
Since collaboration is key in this role, think of instances where you've worked closely with teams or agencies. Be ready to discuss how you ensured seamless integration and execution of projects, especially in fast-paced environments. This will show your ability to thrive under pressure.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in digital marketing and CRM management. Bring insights about new tools or strategies that could benefit the company. This demonstrates your proactive nature and commitment to continuous learning, which is crucial in the ever-evolving digital landscape.
