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For Companies At a Glance
- Tasks: Lead exciting marketing initiatives and drive growth for innovative building solutions.
- Company: Join James Hardie, a global leader in fibre cement solutions, shaping the future of construction.
- Benefits: Enjoy flexible work options, 24 days holiday, and a supportive learning environment.
- Why this job: Be part of a dynamic team that values creativity and collaboration in a fast-paced setting.
- Qualifications: 3+ years in marketing or sales, ideally with B2B experience; data-driven mindset required.
- Other info: Work from our Sutton Coldfield office and collaborate with diverse teams across Europe.
The predicted salary is between 28800 - 43200 £ per year.
Become part of the James Hardie Europe GmbH success story. We are the global market leader in fibre gypsum and fibre cement solutions with the fermacell® and James Hardie brands. With our ground-breaking innovations, we change the way Europe builds. We are setting new standards in areas such as lean manufacturing, demand creation and implementing our push-pull strategy.
Your tasks:
- Local implementation of standardised EU marketing programs for key growth products (lead generation, brochures, Point of Sale systems, dealer marketing, trade shows)
- Responsibility for implementation of the annual marketing plan
- Driving online and offline marketing matters for UK marketing measures
- Creation of social media channels and content management
- Lead generation programs including social media campaigns and lead to sale follow up hand in hand with commercial team (qualifying leads and supporting follow up activities by sales team)
- Overseeing website implementation and improvement
- Roll-out of standardised EU-wide communication measures within the market in coordination with central marketing and in compliance with brand guidelines as well as legal requirements
- Monitoring and optimisation of local marketing activities and research of the local market to recognise potentials
- Management of external partners and agencies including budget alignment
- Collaborating closely with the commercial sales team to understand target markets needs and behaviours
You are...
- Smart? You have a qualification in Marketing, Business or related field including 3+ years of experience in marketing or sales, ideally in a B2B context. Experience with marketing to architects and specifiers is a plus as well as the ability to understand technical product aspects. You have an affinity for data-driven marketing and processes including digital campaigns and sales tools (e.g. Salesforce). In addition to that you have advanced skills with the standard features of personal computer word processing and marketing software.
- Driven? Standing still is a foreign word for you. You enjoy working in fast-paced environments. Additionally, you are proactive, agile, focused and very reactive. You’ve got a highly motivated mindset as well as the ability to set the right priorities quickly – and also adjust them.
- Real? You have strong interpersonal communication skills with the ability to cooperate well with others to effectively coordinate activities and accomplish goals – always in a team-oriented and collaborative way. Commitment to the culture, vision, mission and values are natural for you.
What we offer:
- A dynamic environment in a global growth company
- Continuous, individual development opportunities
- The freedom to participate in processes, projects and system development
- Various benefits such as learning tool (master plan)
- 24 days holiday per annum + bank holidays
- Pension plan
- iPhone & Dell laptop
Curious? Then become part of James Hardie. We are only strong together as a team. Diverse people drive innovation and growth. We are interested in what people think, regardless of culture, background, or personal belief. We are looking forward to getting in touch with you.
Product Marketing Manager (m/f/d) employer: James Hardie
Contact Detail:
James Hardie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager (m/f/d)
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially those relevant to the construction industry. Understanding how to effectively market to architects and specifiers will give you an edge in your discussions during interviews.
✨Tip Number 2
Network with professionals in the construction and marketing sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges they face, which can help you tailor your approach when discussing your fit for the role.
✨Tip Number 3
Showcase your data-driven marketing skills by preparing examples of past campaigns you've managed. Be ready to discuss how you used analytics to optimise performance and drive lead generation, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Research James Hardie's products and their unique selling points. Being able to articulate how you would market these products effectively will demonstrate your genuine interest in the company and the position, making you a more compelling candidate.
We think you need these skills to ace Product Marketing Manager (m/f/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing or sales, particularly in a B2B context. Emphasise any experience you have with architects and specifiers, as well as your data-driven marketing skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific marketing strategies you've implemented in the past and how they align with James Hardie's goals.
Showcase Your Skills: In your application, highlight your proficiency with marketing software and tools, as well as your ability to work in fast-paced environments. Provide examples of how you've successfully managed projects or collaborated with teams.
Research the Company: Familiarise yourself with James Hardie's products and market position. Understanding their brand values and mission will help you tailor your application and demonstrate your commitment to their culture.
How to prepare for a job interview at James Hardie
✨Understand the Company and Its Products
Before the interview, make sure to research James Hardie and its product offerings, especially in fibre gypsum and fibre cement solutions. Familiarise yourself with their brands, fermacell® and James Hardie, and be prepared to discuss how your marketing experience can contribute to their growth.
✨Showcase Your B2B Marketing Experience
Highlight your previous experience in B2B marketing, particularly if you've worked with architects and specifiers. Be ready to provide examples of successful campaigns you've led and how they align with the responsibilities of the Product Marketing Manager role.
✨Demonstrate Data-Driven Decision Making
Since the role requires an affinity for data-driven marketing, prepare to discuss how you've used data to inform your marketing strategies. Share specific instances where your analytical skills led to improved campaign performance or lead generation.
✨Emphasise Team Collaboration Skills
Given the importance of working closely with the commercial sales team, be prepared to discuss your interpersonal communication skills. Provide examples of how you've successfully collaborated with others to achieve common goals, showcasing your team-oriented mindset.
