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- Tasks: Lead marketing initiatives and create engaging content for our innovative products.
- Company: Join a global leader in fibre gypsum and cement solutions, transforming the construction industry.
- Benefits: Enjoy 24 days holiday, a pension plan, and opportunities for personal development.
- Why this job: Be part of a dynamic team blending start-up creativity with global market strength.
- Qualifications: 3+ years in marketing or sales, ideally B2B, with a focus on data-driven strategies.
- Other info: Work from our Sutton Coldfield office and collaborate closely with sales teams.
The predicted salary is between 28800 - 48000 £ per year.
We are the global market leader in fibre gypsum and fibre cement solutions with the fermacell® and James Hardie brands. With our ground-breaking innovations, we change the way Europe builds. We are setting new standards in areas such as lean manufacturing, demand creation and implementing our push-pull strategy. Every day, our fantastic team combines the creative spirit of a start-up with the power of a global market leader.
Full-time role at our office in Sutton Coldfield, UK Head Office.
- Local implementation of standardised EU marketing programs for key growth products (lead generation, brochures, Point of Sale systems, dealer marketing, trade shows)
- Responsibility for implementation of the annual marketing plan
- Driving online and offline marketing matters for UK marketing measures
- Creation of social media channels and content management
- Lead generation programs including social media campaigns and lead to sale follow up hand in hand with commercial team (qualifying leads and supporting follow up activities by sales team)
- Overseeing website implementation and improvement
- Roll-out of standardised EU-wide communication measures within the market in coordination with central marketing and in compliance with brand guidelines as well as legal requirements
- Monitoring and optimisation of local marketing activities and research of the local market to recognise potentials
- Collaborating closely with the commercial sales team to understand target markets needs and behaviours
You have a qualification in Marketing, Business or related field including 3+ years of experience in marketing or sales, ideally in a B2B context. Experience with marketing to architects and specifiers is a plus as well as the ability to understand technical product aspects. You have an affinity for data-driven marketing and processes including digital campaigns and sales tools (e.g. Salesforce). In addition to that you have advanced skills with the standard features of personal computer word processing and marketing software.
Additionally, you are proactive, agile, focused and very reactive. Continuous, individual development opportunities, the freedom to participate in processes, projects and system development, 24 days holiday per annum + bank holidays, pension plan.
Product Marketing Manager- German employer: James Hardie
Contact Detail:
James Hardie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager- German
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially those relevant to the construction industry. Understanding how to effectively market to architects and specifiers will give you an edge in your discussions during interviews.
✨Tip Number 2
Showcase your experience with data-driven marketing strategies. Be prepared to discuss specific campaigns you've managed, particularly those that involved lead generation and digital tools like Salesforce, as this aligns closely with the role's requirements.
✨Tip Number 3
Network with professionals in the construction and marketing sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into the company's culture and expectations.
✨Tip Number 4
Prepare to discuss how you would implement localised marketing strategies based on your understanding of the UK market. Highlight any previous experiences where you adapted marketing plans to fit local needs, as this is crucial for the role.
We think you need these skills to ace Product Marketing Manager- German
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and sales, particularly in a B2B context. Emphasise any experience you have with lead generation, social media campaigns, and working with commercial teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the company's products. Mention specific examples of how you've successfully implemented marketing strategies in the past, especially those that align with the job description.
Showcase Data-Driven Skills: Since the role requires an affinity for data-driven marketing, include examples of how you've used data to inform your marketing decisions. Highlight any experience with tools like Salesforce or similar platforms.
Research the Company: Familiarise yourself with the fermacell® and James Hardie brands. Understand their market position, recent innovations, and marketing strategies. This knowledge will help you tailor your application and prepare for potential interviews.
How to prepare for a job interview at James Hardie
✨Know Your Products
Familiarise yourself with the fermacell® and James Hardie brands, as well as their product offerings. Understanding the technical aspects of these products will help you demonstrate your ability to market them effectively.
✨Showcase Your Marketing Experience
Prepare examples from your previous roles that highlight your experience in B2B marketing, especially any campaigns targeting architects or specifiers. Be ready to discuss how you implemented lead generation strategies and collaborated with sales teams.
✨Emphasise Data-Driven Decisions
Since the role requires an affinity for data-driven marketing, be prepared to discuss how you've used data to inform your marketing strategies. Share specific metrics or outcomes from past campaigns to illustrate your analytical skills.
✨Demonstrate Proactivity and Agility
The company values proactive and agile individuals. Prepare to share instances where you've taken initiative in your previous roles or adapted quickly to changing circumstances in a marketing context.
