At a Glance
- Tasks: Lead global marketing strategy and drive growth for advanced materials.
- Company: James Cropper, a pioneering leader in advanced materials and sustainability.
- Benefits: Hybrid working, competitive salary, and opportunities for international travel.
- Other info: Join a forward-thinking team committed to innovation and sustainability.
- Why this job: Shape business strategy and make a real impact in a dynamic environment.
- Qualifications: Proven marketing leadership experience with strong commercial acumen.
The predicted salary is between 75600 - 92400 £ per year.
We’re looking for an ambitious, commercially minded individual to help shape the next phase of growth for our Advanced Materials business. This is much more than a traditional marketing role. You’ll sit at the heart of commercial decision making, bringing an external market and customer perspective to our strategy and turning insight into opportunities for growth.
Working as part of the Commercial Leadership Team, you’ll lead our approach to marketing strategy, portfolio management, pricing, brand positioning and value propositions, working closely with Sales, Technical, Finance and Operations to strengthen our market position and deliver sustainable revenue growth.
What you’ll be doing
- Developing and leading a global marketing strategy aligned to our commercial ambitions.
- Identifying new opportunities across markets, applications, segments and geographies.
- Owning product portfolio strategy, identifying opportunities, risks and investment priorities.
- Developing compelling material and customer propositions that help create competitive advantage.
- Partnering with Sales, Finance and business leaders to shape pricing and value management strategies.
- Using customer, competitor and market insight to influence our commercial, innovation and growth decisions.
- Strengthening our brand and market positioning across global advanced materials markets.
- Leading strategic marketing communications across digital, content, PR, brand and channels.
- Managing marketing planning and budgets with a clear focus on impact and return on investment.
- Leading, developing and inspiring the marketing team, creating a culture of collaboration, accountability and continuous improvement.
What we’re looking for
- Senior marketing leadership experience with a track record of driving growth, profitability and market differentiation.
- Strong commercial acumen with experience across portfolio management, pricing and market-led decision making.
- The ability to turn market and customer insight into tangible commercial opportunities.
- Experience building brands, propositions and market positioning within complex B2B, technical or industrial environments.
- Strong leadership skills and experience developing high-performing teams.
- The credibility and influencing skills to operate effectively with senior and Executive stakeholders.
- The ability to navigate ambiguity, challenge thinking and translate strategy into action.
- Experience within advanced materials, specialty materials, engineered products or a related manufacturing sector would be particularly valuable.
Why this role?
This is an opportunity to influence business strategy, shape how we take our products and propositions to market and play a visible role in the future growth of our Advanced Materials business. We’re looking for someone who brings energy, curiosity and fresh thinking. Someone who wants to find the next opportunity, challenge the status quo and turn great ideas into measurable commercial impact.
Hybrid working is available, however this is a highly visible leadership position requiring regular on site presence in Kendal, alongside occasional UK and international travel.
We reserve the right to close the vacancy earlier should we identify a suitable candidate or receive a sufficient volume of applications.
Our Values
- Forward Thinking: We are proud of our heritage but not stuck in the past. We ask questions that matter and are always open to new ideas. We are inventors, not afraid to experiment. We anticipate our customers' needs and think about what’s best for the long-term. As pioneers, we forge new paths ahead.
- Responsible: We face reality and own our actions. We believe in using materials resourcefully. We are tenacious and committed to delivering quality products and service to our customers. We are guardians of this business for future generations.
- Caring: Family and community is at the heart of our business and makes us stronger. We treat each other how we would like to be treated, and pull together when the going gets tough. We care about each other’s wellbeing, our customers, suppliers and the planet we share.
Head of Marketing employer: James Cropper plc
At James Cropper, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation. As a Customer Experience Representative, you will benefit from comprehensive training and development programmes, competitive salary packages, and a supportive environment that values your contributions. With a strong commitment to employee wellbeing and sustainability, you will be part of a global leader in advanced materials, where your career can flourish while making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for James Cropper plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like James Cropper plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with James Cropper plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at James Cropper plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit James Cropper plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of James Cropper plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about James Cropper plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at James Cropper plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at James Cropper plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At James Cropper plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
