Digital PR Strategist

Digital PR Strategist

Manchester Full-Time 29000 - 32500 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage key client accounts, driving organic growth and smashing KPIs with creative campaigns.
  • Company: Join a dynamic agency known for innovative Digital PR strategies and a supportive culture.
  • Benefits: Enjoy unlimited holiday, a £1k training budget, and flexible working options.
  • Why this job: Be part of a team that values creativity, client relationships, and impactful storytelling.
  • Qualifications: 2-3 years in PR, strong communication skills, and a passion for exceeding client expectations.
  • Other info: Opportunities to speak at events and represent the agency globally.

The predicted salary is between 29000 - 32500 £ per year.

  • Has at least 2-3 years’ of experience in PR, ideally agency side, but we’re also open to in-house PR.
  • Can demonstrate consistently hitting KPIs across a number of client accounts, through different tactics including creative campaigns, newsjacking, thought leadership and product PR.
  • Is confident managing clients, presenting strategies and building strong, long-term relationships across a number of clients across different sectors.
  • Can show standout ideas that have consistently driven great results for clients.
  • Understands how Digital PR contributes to SEO growth and can align PR with wider SEO strategy.
  • Understands how Digital PR can drive visibility in AI-powered search.
  • Has experience using SEO tools and software.
  • Brings strong project management skills and the ability to organise priorities and meet deadlines.
  • Has experience in leading client meetings and is confident in this setting.
  • Has strong written and verbal communication skills.
  • Is ambitious, proactive and has a desire to drive success and exceed client expectations.

The key responsibilities and tasks of the role are …

  • With support from a PR Manager, you will manage a number of key client accounts at the agency, ensuring you are smashing their KPIs and driving organic growth.
  • You will manage your clients and all comms in a timely, polite and enthusiastic manner. Making sure all clients are happy and in turn, retained each month. You will also attend quarterly client strategy sessions to showcase results, pitch concepts and further the relationship.
  • Building standout campaign decks full of ideas that are guaranteed to earn relevant links and coverage that drive real growth.
  • You will put together tight Digital PR strategies for your campaigns, which smash targets and are easy to follow, working on the strongest story first.
  • You will have a thorough understanding of the SEO goals for each client and how this aligns with the Digital PR strategy.
  • You will ensure all campaigns are amazing, impactful and tell strong stories to the press. You will work alongside the Research & Data team to ensure your campaigns are as strong as they can be.
  • From pitching reactives to launching data-led campaigns, you will excel when it comes to earning links and coverage for your clients, with support from the wider team. From thorough, targeted media lists to impactful headlines, you will know the ins and outs of pitching and love being the one to earn links for your clients.
  • Monitoring and reporting on account performance, ensuring success is communicated beyond just the coverage numbers.

What we\’ll offer you …

  • A salary of £29,000 – £32,500 per year depending on experience.
  • An unlimited holiday allowance.
  • £1k per year training budget to attend conferences and workshops or use in another way to develop your skill set.
  • An agency-wide wellness programme, private health cash plan and access to mental health first aider support.
  • Encouragement and support to speak at industry events and write for top publications.
  • Opportunities to represent the agency at awards events across the globe.
  • Flexible working including remote, office-based, hybrid and work from anywhere.
  • An enhanced maternity and paternity package.

To apply …

If you think you have what it takes to join Digitaloft as a Digital PR Strategist, we’d love to hear from you.

Please send a copy of your CV and a cover letter to:

#J-18808-Ljbffr

Digital PR Strategist employer: James Brockbank Ltd t/a Digitaloft

Digitaloft is an exceptional employer for a Digital PR Strategist, offering a vibrant work culture that prioritises creativity and collaboration. With an unlimited holiday allowance, a generous training budget, and a strong focus on employee wellness, we empower our team to thrive both personally and professionally. Located in a dynamic environment, we provide unique opportunities for growth, including representation at global awards and industry events, making it an ideal place for ambitious professionals looking to make a meaningful impact.
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Contact Detail:

James Brockbank Ltd t/a Digitaloft Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital PR Strategist

✨Tip Number 1

Familiarise yourself with the latest trends in Digital PR and SEO. Understanding how these elements work together will not only help you in interviews but also demonstrate your proactive approach to staying updated in the industry.

✨Tip Number 2

Prepare examples of successful campaigns you've managed in the past. Be ready to discuss specific KPIs you achieved and how your strategies contributed to those results, as this will showcase your ability to drive success for clients.

✨Tip Number 3

Practice your presentation skills. Since the role involves client meetings and strategy sessions, being confident and clear when presenting your ideas will set you apart from other candidates.

✨Tip Number 4

Network within the PR community. Attend industry events or webinars to connect with professionals in the field. This can lead to valuable insights and potentially even referrals for the position at StudySmarter.

We think you need these skills to ace Digital PR Strategist

Digital PR Strategy Development
Client Management
Creative Campaign Development
Newsjacking Techniques
Thought Leadership Promotion
Product PR
SEO Knowledge
SEO Tools Proficiency
Project Management
Strong Written Communication
Verbal Communication Skills
Relationship Building
Data Analysis for PR
Campaign Performance Monitoring
Media Pitching
Storytelling for Press
Time Management
Proactivity
Ambition to Exceed KPIs

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your 2-3 years of PR experience, focusing on agency or in-house roles. Emphasise your achievements in hitting KPIs and any standout campaigns you've led.

Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of how Digital PR contributes to SEO growth. Mention specific tactics you've used, like newsjacking or thought leadership, and how they drove results for clients.

Showcase Your Project Management Skills: Include examples in your application that demonstrate your strong project management abilities. Highlight how you've organised priorities and met deadlines in previous roles.

Demonstrate Communication Skills: Since strong written and verbal communication skills are essential, ensure your application is well-written and free of errors. You might also want to mention any experience leading client meetings or presenting strategies.

How to prepare for a job interview at James Brockbank Ltd t/a Digitaloft

✨Showcase Your Campaign Success

Be prepared to discuss specific campaigns you've worked on that demonstrate your ability to hit KPIs. Highlight standout ideas and the results they achieved, as this will show your potential employer that you can deliver impactful PR strategies.

✨Understand the SEO Connection

Make sure you can articulate how Digital PR contributes to SEO growth. Familiarise yourself with the SEO goals of the company and be ready to discuss how your PR strategies can align with these objectives.

✨Demonstrate Strong Communication Skills

Since the role involves managing client relationships, practice your verbal and written communication skills. Be confident in presenting your ideas and strategies during the interview, as this will reflect your ability to lead client meetings effectively.

✨Prepare for Client Strategy Sessions

Think about how you would approach quarterly client strategy sessions. Prepare to discuss how you would showcase results, pitch new concepts, and build long-term relationships with clients across different sectors.

Digital PR Strategist
James Brockbank Ltd t/a Digitaloft
Location: Manchester
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