Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and inspire a sales team in Data Centre & AI solutions.
- Company: Join a leading UK-based Value-Added Reseller with strong vendor partnerships.
- Benefits: Enjoy a competitive salary, bonuses, car allowance, and hybrid working options.
- Why this job: Shape a key business unit and drive innovation in a collaborative culture.
- Qualifications: Proven leadership experience in IT sales with strong vendor relationships required.
- Other info: Opportunity to engage with C-level clients and represent the company at industry events.
The predicted salary is between 72000 - 168000 £ per year.
Hybrid — Based in Bracknell (hybrid) Permanent | Up to £120,000 + £220,000 + Car Allowance + Benefits
James Adams is delighted to be supporting a major UK-based Value-Added Reseller (VAR) as they expand their leadership team within their thriving Data Centre & AI division. We are seeking a highly experienced and strategic Data Centre & AI Sales Director to drive growth across this critical business unit. This is a fantastic opportunity to join an established and fast-growing organisation with deep partnerships across key Tier 1 vendors, including Dell, HPE, IBM, Cisco, NetApp, Pure Storage, and Lenovo.
You will play a pivotal role in shaping and executing the sales strategy, building client relationships, and leading a high-performing team to deliver exceptional outcomes for enterprise customers.
Key Responsibilities- Own and deliver the Data Centre & AI sales strategy aligned to business objectives and market opportunities.
- Lead, coach, and inspire a growing team of sales professionals focused on Data Centre solutions, AI, and emerging technologies.
- Build and deepen relationships with Tier 1 vendors (Dell, HPE, IBM, Cisco, NetApp, Pure Storage, Lenovo) to drive joint go-to-market success.
- Engage and consult with Enterprise, Mid-Market, and Public Sector clients on their Data Centre modernisation and AI transformation journeys.
- Develop and manage pipeline, forecasts, and performance metrics, reporting directly into the Commercial Leadership Team.
- Stay at the forefront of industry trends across AI, Edge, Hybrid Cloud, Hyperconverged Infrastructure, Storage, and Networking.
- Represent the company at industry events, partner forums, and client meetings to raise brand profile and drive new business.
- Proven experience in a Sales Director or equivalent leadership role within VAR, IT reseller, or IT solutions & services sector.
- In-depth knowledge of Data Centre, Hybrid Cloud, AI, and Emerging Technologies.
- Strong existing relationships or proven track record working with Tier 1 vendors (Dell, HPE, IBM, Cisco, NetApp, Pure Storage, Lenovo).
- Strong leadership and team development skills — able to build, scale, and inspire high-performing teams.
- Excellent commercial acumen with a strategic mindset.
- Ability to engage confidently with C-level clients and vendor stakeholders.
- Passion for innovation and delivering client outcomes.
- Join an ambitious and fast-growing VAR with deep vendor partnerships and an enviable client base.
- Opportunity to lead and shape a key strategic business unit within the company.
- Excellent earning potential with competitive salary, bonus, car allowance, and benefits.
- Hybrid working with HQ in Bracknell and flexible arrangements.
- Supportive leadership team and a positive, collaborative culture.
Ready to take the next step? If you are a commercially astute and passionate Sales Leader looking to make an impact in the Data Centre & AI space, we’d love to hear from you.
Sales Director (Bracknell) employer: James Adams
Contact Detail:
James Adams Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director (Bracknell)
✨Tip Number 1
Network with professionals in the Data Centre and AI sectors. Attend industry events, webinars, and forums where you can meet potential colleagues or clients. Building relationships with key players can give you insights into the company culture and expectations.
✨Tip Number 2
Research the latest trends in Data Centre technologies and AI solutions. Being knowledgeable about current developments will not only help you in interviews but also demonstrate your passion for the field and your commitment to staying ahead of the curve.
✨Tip Number 3
Prepare to discuss your experience with Tier 1 vendors like Dell, HPE, and Cisco. Highlight specific examples of how you've built relationships and driven sales success with these companies, as this will be crucial in showcasing your fit for the role.
✨Tip Number 4
Practice your leadership narrative. Be ready to share how you've successfully led teams in the past, focusing on your coaching and development strategies. This will show that you can inspire and manage a high-performing team, which is essential for this role.
We think you need these skills to ace Sales Director (Bracknell)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in sales leadership, particularly within the Data Centre and AI sectors. Emphasise your relationships with Tier 1 vendors and any relevant achievements that demonstrate your ability to drive growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for innovation and your strategic mindset. Discuss how your previous experiences align with the responsibilities of the Sales Director role and how you can contribute to the company's success.
Highlight Key Achievements: In your application, include specific examples of how you've led teams to success, managed client relationships, and achieved sales targets. Use metrics where possible to quantify your impact.
Research the Company: Familiarise yourself with the company’s values, culture, and recent developments in the Data Centre and AI space. This knowledge will help you tailor your application and prepare for potential interviews.
How to prepare for a job interview at James Adams
✨Research the Company and Industry
Before your interview, make sure to thoroughly research the company and its position in the Data Centre and AI market. Understand their key partnerships with Tier 1 vendors like Dell and IBM, and be prepared to discuss how you can leverage these relationships to drive growth.
✨Demonstrate Leadership Experience
As a Sales Director, showcasing your leadership skills is crucial. Prepare examples of how you've successfully led teams in the past, particularly in the IT reseller or solutions sector. Highlight specific achievements that demonstrate your ability to inspire and develop high-performing teams.
✨Prepare for C-Level Engagement
Since you'll be engaging with C-level clients, practice articulating your thoughts clearly and confidently. Be ready to discuss strategic insights and how you can help clients on their Data Centre modernisation and AI transformation journeys.
✨Show Passion for Innovation
Express your enthusiasm for emerging technologies and innovation during the interview. Discuss recent trends in AI, Hybrid Cloud, and other relevant areas, and share your vision for how these can impact client outcomes and business growth.
