At a Glance
- Tasks: Lead and shape the marketing strategy for a high-growth lifestyle brand.
- Company: A dynamic lifestyle and hospitality brand with ambitious growth plans.
- Benefits: Direct access to the Founder, clear progression to Head of Marketing, and a creative work environment.
- Other info: Exciting opportunity to build something from scratch in a collaborative central London office.
- Why this job: Be the first marketing hire and make a real impact on brand identity and strategy.
- Qualifications: 4+ years in marketing, ideally in lifestyle or hospitality, with strong social media skills.
The predicted salary is between 60000 - 80000 £ per year.
A high-growth, aspirational lifestyle and hospitality brand is hiring its first marketing manager. This is a rare opportunity to work directly with the Founder to build and own the entire marketing function from the ground up, shaping brand, strategy and execution at a pivotal stage of growth. The business is already a multi-site success story with strong brand identity, loyal customers and ambitious plans to scale across the UK and internationally. This role offers genuine scope to evolve into Head of Marketing as the brand continues its rapid expansion.
This is a hands‑on, 360 role covering digital, social, brand, PR, partnerships, retail marketing and new venue launches.
The Role
- Define and execute the overall marketing strategy alongside the Founder
- Lead social media direction and content strategy across platforms
- Build brand partnerships and collaborations
- Strengthen community engagement and customer loyalty
- Deliver campaigns across digital and physical touchpoints
As the business scales, the role will expand into:
- Retail and e-commerce marketing
- Performance marketing and customer acquisition
- Brand campaigns and PR strategy
- Marketing for new site openings across multiple cities
This is a role for someone who wants to move quickly, take ownership, and see the direct impact of their work.
Key Responsibilities
- Brand & Strategy
- Shape and evolve a distinctive, high-impact brand identity
- Ensure consistency across all channels and customer touchpoints
- Work closely with the Founder on long-term brand positioning
- Social & Content
- Own creative direction across social platforms
- Guide content creation, staying ahead of trends and cultural moments
- Collaborate with internal teams and external creators
- Community & CRM
- Build an engaged and loyal customer community
- Develop newsletters and customer communications
- Enhance the overall customer journey
- Partnerships & Growth
- Lead brand collaborations and strategic partnerships
- Support expansion into new channels, including retail and e-commerce
- Contribute to marketing strategy for new venue launches
About You
- 4 + years’ experience in marketing, ideally within lifestyle, hospitality, FMCG or consumer brands or working with them.
- Start Up experience would be ideal
- Strong understanding of social media, content and brand building
- Experience managing agencies, freelancers or creative partners
- Comfortable working across both strategy and execution
- Exposure to tools such as Shopify, Canva, CRM platforms, or similar
- Commercially aware, with an instinct for what resonates and converts
- Ambitious, proactive and excited by building something from scratch
Why Apply
- Foundational role – first marketing hire with full ownership
- Direct access to Founder and real influence on strategy
- Clear progression to Head of Marketing
- High-growth brand with national and international ambitions
- Creative, fast-moving environment with strong brand identity
- Prime central London office with a collaborative, in‑person culture
This is an ideal opportunity for a marketer who wants to step into a leadership trajectory early, build a brand with real cultural relevance, and play a key role in scaling a multi‑million pound business.
Marketing Lead employer: James Adams
Join a high-growth lifestyle and hospitality brand as the Marketing Lead, where you'll have the unique opportunity to work closely with the Founder and shape the marketing function from the ground up. With a strong brand identity and ambitious plans for expansion, this role offers clear progression to Head of Marketing, a collaborative culture in a prime central London office, and the chance to make a significant impact in a fast-paced environment that values creativity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for James Adams and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like James Adams are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with James Adams on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at James Adams. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit James Adams. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of James Adams:Show us that you’ve done your homework! In your application, briefly mention what you admire about James Adams’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at James Adams
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at James Adams will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At James Adams, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
