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- Tasks: Lead media planning and strategy for key consumer brands across EMEA.
- Company: Join a high-growth global tech business expanding in the B2C space.
- Benefits: Enjoy a hybrid work model with competitive salary and bonus potential.
- Why this job: Be part of a dynamic team driving growth in a fast-paced environment.
- Qualifications: Expertise in ATL and digital channels, with strong ROI focus required.
- Other info: Ideal for strategic leaders with pan-European campaign experience.
The predicted salary is between 130000 - 150000 £ per year.
Location: Central London
Hybrid: 3 days in, 2 from home
Package: £130–150k base + bonus (up to £180k OTE)
I am hiring for a high-growth global tech business in the B2C space. The company operates at scale across European markets and is expanding its customer acquisition and brand marketing efforts.
We are looking for a Head of Media Planning and Strategy, a senior strategic role overseeing full-funnel media planning, buying, and optimisation across all channels (ATL and digital performance) for the business’s key consumer brands in EMEA. This person will lead an internal team, partner with leading media agencies, and work closely with senior commercial and marketing leaders to drive growth across multiple markets.
What we are looking for:
- Expertise in both ATL (TV, BVOD, OOH, radio, etc.) and digital performance channels (search, programmatic, social, affiliates, Apple ads, etc.)
- Strong focus on ROI, customer acquisition cost, and measurable outcomes
- Strategic leadership with hands-on understanding of execution
- Able to influence C-level stakeholders in a complex, matrixed, global organisation
- Experience operating in regulated and/or complex environments
- Broad marketing understanding (able to link media strategy to brand and business outcomes)
- Pan-European experience (localisation, regulatory nuance, multi-market campaign delivery)
About You
- You bring deep experience across both ATL and digital performance media
- You understand how to build full-funnel media strategies that drive customer growth
- You are highly commercial, with a strong grasp of ROI, CPA and media effectiveness
- You are a strategic leader but comfortable being hands-on where needed
- You thrive in complex, fast-paced environments and can navigate global matrix organisations
- You have led multi-market campaigns, ideally across the EMEA region
- You are confident influencing senior stakeholders and enjoy building strong agency partnerships
- You have experience working in or with regulated industries (tech, FS, telco, entertainment, gaming, etc.)
- You are a collaborative leader who enjoys growing and mentoring high-performing teams
If this sounds like you (or someone in your network), apply now!
Head of Media Planning and Strategy employer: James Adams
Contact Detail:
James Adams Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Media Planning and Strategy
✨Tip Number 1
Network with professionals in the media planning and strategy field, especially those who have experience in B2C tech companies. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with the specific media channels mentioned in the job description, such as ATL and digital performance channels. Being able to discuss recent campaigns or strategies that effectively utilised these channels can set you apart during interviews.
✨Tip Number 3
Prepare to demonstrate your strategic leadership skills by sharing examples of how you've influenced C-level stakeholders in previous roles. Highlight your ability to navigate complex environments and drive growth through effective media strategies.
✨Tip Number 4
Research the company’s current media strategies and campaigns. Understanding their approach will allow you to tailor your discussions and show how your expertise aligns with their goals, making you a more attractive candidate.
We think you need these skills to ace Head of Media Planning and Strategy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in both ATL and digital performance media. Emphasise your strategic leadership skills and any relevant achievements in customer acquisition and ROI.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role by linking your past experiences to the requirements listed in the job description. Mention specific campaigns you've led and their outcomes to showcase your expertise.
Showcase Your Strategic Thinking: Use your application to illustrate how you build full-funnel media strategies. Provide examples of how you've influenced C-level stakeholders and navigated complex environments in previous roles.
Highlight Pan-European Experience: If you have experience working across multiple European markets, make sure to highlight this in your application. Discuss any localisation strategies you've implemented and how they contributed to campaign success.
How to prepare for a job interview at James Adams
✨Showcase Your Media Expertise
Be prepared to discuss your experience with both ATL and digital performance channels in detail. Highlight specific campaigns you've led, focusing on how you measured ROI and customer acquisition costs.
✨Demonstrate Strategic Leadership
Illustrate your ability to lead teams and influence C-level stakeholders. Share examples of how you've navigated complex environments and driven growth through strategic media planning.
✨Emphasise Pan-European Experience
Discuss your experience with multi-market campaigns, particularly in the EMEA region. Be ready to talk about how you adapted strategies for different markets while considering local regulations and cultural nuances.
✨Prepare for Hands-On Scenarios
While you're applying for a senior role, be ready to demonstrate your hands-on understanding of execution. Prepare to discuss situations where you had to dive into the details to ensure campaign success.
