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- Tasks: Lead media planning and strategy for key consumer brands across EMEA.
- Company: Join a high-growth global tech business expanding in the B2C space.
- Benefits: Enjoy a competitive salary, hybrid work model, and performance bonuses.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: Expertise in ATL and digital channels with strong ROI focus required.
- Other info: Ideal for strategic leaders who thrive in complex, global organisations.
The predicted salary is between 104000 - 156000 £ per year.
Location: Central London
Hybrid: 3 days in, 2 from home
Package: £130–150k base + bonus (up to £180k OTE)
I am hiring for a high-growth global tech business in the B2C space. The company operates at scale across European markets and is expanding its customer acquisition and brand marketing efforts.
We are looking for a Head of Media Planning and Strategy, a senior strategic role overseeing full-funnel media planning, buying, and optimisation across all channels (ATL and digital performance) for the business’s key consumer brands in EMEA. This person will lead an internal team, partner with leading media agencies, and work closely with senior commercial and marketing leaders to drive growth across multiple markets.
What we are looking for:
- Expertise in both ATL (TV, BVOD, OOH, radio, etc.) and digital performance channels (search, programmatic, social, affiliates, Apple ads, etc.)
- Strong focus on ROI, customer acquisition cost, and measurable outcomes
- Strategic leadership with hands-on understanding of execution
- Able to influence C-level stakeholders in a complex, matrixed, global organisation
- Experience operating in regulated and/or complex environments
- Broad marketing understanding (able to link media strategy to brand and business outcomes)
- Pan-European experience (localisation, regulatory nuance, multi-market campaign delivery)
About You
- You bring deep experience across both ATL and digital performance media
- You understand how to build full-funnel media strategies that drive customer growth
- You are highly commercial, with a strong grasp of ROI, CPA and media effectiveness
- You are a strategic leader but comfortable being hands-on where needed
- You thrive in complex, fast-paced environments and can navigate global matrix organisations
- You have led multi-market campaigns, ideally across the EMEA region
- You are confident influencing senior stakeholders and enjoy building strong agency partnerships
- You have experience working in or with regulated industries (tech, FS, telco, entertainment, gaming, etc.)
- You are a collaborative leader who enjoys growing and mentoring high-performing teams
If this sounds like you (or someone in your network), apply now!
Contact Detail:
James Adams Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Media Planning and Strategy
✨Tip Number 1
Network with professionals in the media planning and strategy field, especially those who have experience in B2C tech companies. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with the specific media channels mentioned in the job description, such as ATL and digital performance channels. Being able to discuss recent campaigns or strategies that utilised these channels will demonstrate your expertise during interviews.
✨Tip Number 3
Prepare to showcase your experience in leading multi-market campaigns, particularly across the EMEA region. Have examples ready that highlight your ability to navigate complex environments and deliver measurable outcomes.
✨Tip Number 4
Research the company’s current media strategies and campaigns. Understanding their approach will allow you to tailor your discussions and show how your vision aligns with their goals, making you a more attractive candidate.
We think you need these skills to ace Head of Media Planning and Strategy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in both ATL and digital performance media. Emphasise your strategic leadership skills and any relevant achievements in customer acquisition and ROI.
Craft a Compelling Cover Letter: In your cover letter, clearly articulate your understanding of full-funnel media strategies and how they can drive growth. Mention specific examples of multi-market campaigns you've led, particularly in the EMEA region.
Showcase Your Leadership Experience: Detail your experience in leading teams and influencing senior stakeholders. Provide examples of how you've successfully navigated complex environments and built strong agency partnerships.
Highlight Relevant Industry Knowledge: If you have experience in regulated industries such as tech or entertainment, make sure to highlight this. Discuss how this knowledge can benefit the company's media planning and strategy.
How to prepare for a job interview at James Adams
✨Showcase Your Strategic Thinking
As a Head of Media Planning and Strategy, it's crucial to demonstrate your ability to think strategically. Prepare examples of how you've developed full-funnel media strategies in the past, focusing on ROI and customer acquisition costs. Be ready to discuss how these strategies have led to measurable outcomes.
✨Understand the Market Landscape
Familiarise yourself with the current trends in both ATL and digital performance channels. Research the company's position within the B2C space and be prepared to discuss how you can leverage your pan-European experience to enhance their media planning efforts across multiple markets.
✨Prepare for Stakeholder Engagement
Given the role's emphasis on influencing C-level stakeholders, practice articulating your ideas clearly and confidently. Think about how you can align media strategies with broader business objectives and be ready to provide examples of how you've successfully navigated complex organisational structures in the past.
✨Demonstrate Leadership and Team Development
As a collaborative leader, it's important to convey your experience in mentoring and growing high-performing teams. Prepare to discuss your leadership style and how you've fostered a culture of collaboration and innovation within your previous teams, especially in fast-paced environments.
