At a Glance
- Tasks: Lead marketing for a brand-new international event, driving audience growth and engagement.
- Company: Join a leading events and media business with a creative and dynamic culture.
- Benefits: High ownership, autonomy, and significant international exposure in a fast-paced environment.
- Other info: Opportunity for long-term growth in a design-led industry sector.
- Why this job: Make a tangible impact on a high-profile market entry and shape a new brand.
- Qualifications: Experience in event marketing, multi-channel campaigns, and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
We are working on a fantastic opportunity for a Marketing Manager to join a leading events and media business on a high-profile international launch. This is a rare chance to take ownership of the marketing strategy for a brand-new industry event within the design and built environment space.
This is a true greenfield role where you will play a pivotal part in shaping a new brand from the ground up, driving awareness, audience growth, and commercial performance across both visitor and exhibitor markets.
The Opportunity
You will lead the end-to-end marketing delivery for a new flagship event, responsible for building and executing multi-channel campaigns that generate excitement, credibility, and commercial traction in a competitive market. Working closely with senior stakeholders and commercial teams, you will define positioning, develop audience strategy, and deliver impactful campaigns across digital, CRM, content, partnerships, and PR support. This is a highly visible role with real ownership and the opportunity to directly influence the success of a major international launch.
Key Responsibilities
- Own and deliver the full marketing strategy for a new event launch from concept through to execution
- Drive visitor acquisition campaigns to maximise registrations and engagement across key audience segments
- Support exhibitor marketing activity to strengthen pipeline growth and commercial conversion
- Develop and manage multi-channel campaigns across email, paid media, social, CRM and website activity
- Build and optimise audience journeys, ensuring strong engagement before, during, and after the event
- Create compelling content and messaging to establish brand identity and market positioning
- Work closely with sales and commercial teams to align marketing activity with revenue objectives
- Manage performance reporting, tracking KPIs such as registrations, engagement, conversion and database growth
- Collaborate with internal teams and external partners/agencies to deliver high-quality campaign output
- Support PR, partnerships and industry engagement to amplify reach and credibility
About You
- Proven experience in marketing within events, exhibitions, B2B media, or a similar fast-paced environment
- Strong track record of delivering multi-channel marketing campaigns end-to-end
- Experience driving audience growth, lead generation, or registration-based marketing
- Confident working with CRM systems and marketing automation tools
- Strong understanding of digital marketing, paid media and performance reporting
- Excellent communication and copywriting skills with a strong commercial mindset
- Highly organised, proactive, and comfortable working in a launch or build-phase environment
- Experience working with multiple stakeholders and managing competing priorities
What’s on Offer
- A rare opportunity to lead marketing for a brand-new international event launch
- High level of ownership and autonomy in shaping strategy and execution
- Strong backing from an established and reputable events business
- Fast-paced, creative environment within a design-led industry sector
- Significant international exposure and long-term growth potential within the role
This is an exceptional opportunity for a driven and ambitious marketer who thrives in launch environments and wants to make a tangible impact on a high-profile new market entry.
Event Marketing Manager in Colchester employer: James Adams
Join a leading events and media business that offers a dynamic and creative work environment, perfect for ambitious marketers looking to make a significant impact. With a strong focus on employee growth and autonomy, you will have the unique opportunity to shape the marketing strategy for a brand-new international event launch while enjoying the benefits of a supportive team culture and significant international exposure. This role not only promises a high level of ownership but also the chance to thrive in a fast-paced industry that values innovation and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Event Marketing Manager in Colchester
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with people in the event marketing space. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and successes. This will give potential employers a taste of what you can bring to the table, especially for a role that requires creativity and strategy.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company and its recent events. Tailor your answers to show how your experience aligns with their goals. And remember, we love candidates who are passionate about making an impact in the event marketing world!
We think you need these skills to ace Event Marketing Manager in Colchester
Some tips for your application 🫡
Show Your Passion for Events:When writing your application, let your enthusiasm for events shine through! We want to see how much you love the industry and what excites you about launching new experiences. Share any relevant experiences that highlight your passion.
Tailor Your Application:Make sure to customise your CV and cover letter for this specific role. We’re looking for someone who understands the unique challenges of event marketing, so highlight your relevant skills and experiences that align with our job description.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it helps us keep everything organised on our end!
How to prepare for a job interview at James Adams
✨Know Your Audience
Before the interview, research the target audience for the event. Understand their needs and preferences, as this will help you demonstrate how your marketing strategies can effectively engage them. Tailor your examples to show that you can drive visitor acquisition and engagement.
✨Showcase Your Campaign Successes
Be ready to discuss specific multi-channel campaigns you've led in the past. Highlight the results, such as increased registrations or audience growth, and explain how you achieved those outcomes. This will illustrate your ability to deliver impactful marketing strategies.
✨Emphasise Collaboration Skills
Since the role involves working closely with senior stakeholders and commercial teams, share examples of how you've successfully collaborated in previous roles. Discuss how you managed competing priorities and aligned marketing activities with revenue objectives to achieve common goals.
✨Prepare for Performance Metrics Questions
Expect questions about how you track and report on campaign performance. Be prepared to discuss key performance indicators (KPIs) you've used, such as registrations and engagement rates, and how you’ve optimised campaigns based on data insights. This shows your analytical mindset and commitment to continuous improvement.
