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- Tasks: Lead marketing automation initiatives and drive transformation across Europe.
- Company: Join a leading global fintech brand in the heart of London.
- Benefits: Permanent role with competitive salary and opportunities for growth.
- Other info: Dynamic environment with a focus on innovation and compliance.
- Why this job: Make a real impact by modernising workflows and embedding AI-driven processes.
- Qualifications: 10+ years in marketing operations, with strong leadership experience.
The predicted salary is between 90000 - 120000 £ per year.
James Adams have partnered with a leading global fintech brand to recruit a Marketing Automation Director. Based in London, this senior role will initially support operations in the UK with a clear roadmap for expansion across Europe. This is a permanent role working 5 days onsite in Central London. You will operate at Executive Director level, leading multi market transformation initiatives that accelerate speed to market, modernise workflows, and embed automation and AI-driven processes while strengthening governance and controls. The role involves cross functional leadership, budget accountability, and oversight of both internal teams and external partners. Initial team setup includes at least one Product Manager, with additional resources drawn from the wider marketing organisation and consulting partners.
Key Responsibilities
- Automation operating model and roadmap: Define and implement a scalable marketing automation framework and standards. Prioritise high impact initiatives without compromising control or compliance requirements.
- Governance and controls: Establish control gates in partnership with Compliance, Legal, Risk, Data Privacy, and Audit teams. Embed testing and monitoring to ensure processes are auditable and regulatory compliant.
- AI and intelligent automation enablement: Design AI-driven agent roles across marketing workflows, including campaign intake, compliance prechecks, content quality assurance, and tagging/taxonomy. Ensure decision rights, explainability, escalation paths, and monitoring frameworks are clearly defined. Define prompt/policy management, versioning, traceability, fallbacks, and performance metrics for AI-enabled processes.
- Programme delivery and leadership: Lead internal pods and consulting teams to execute transformation initiatives. Set OKRs, manage budgets, risks, dependencies, and drive adoption through training and playbooks.
- Vendor and partner management: Oversee consultancies and external partners, ensuring methods and tools comply with enterprise standards. Validate and approve new automation solutions prior to implementation.
Required Qualifications
- 10+ years’ experience in marketing operations or automation within regulated industries.
- Minimum 5 years’ experience at Director or Executive Director level leading large scale change.
- Proven track record of reducing cycle times while strengthening governance.
- Hands-on experience with workflow orchestration, rules engines, LLM/agentic patterns, and human-in-the-loop automation.
- Demonstrated success partnering with Compliance, Legal, Risk, and Audit to deliver audit-ready processes.
Core Competencies
- Executive influence and stakeholder management
- Cross functional leadership
- Outcome-focused programme management
- Risk communication and mitigation
- Vendor and partner management
Key Performance Indicators (KPIs)
- Reduction in campaign cycle times
- Automation adoption and coverage
- Control testing pass rates
- Stakeholder satisfaction and engagement
- Incident rates and time to resolution
If of interest, please send your CV now to apply!
Marketing Automation Executive Director - B2C in City of London employer: James Adams
Contact Detail:
James Adams Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Executive Director - B2C in City of London
✨Tip Number 1
Network like a pro! Reach out to connections in the fintech space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Prepare for interviews by researching the company’s recent projects and challenges. Tailor your responses to show how your experience aligns with their goals, especially around automation and compliance.
✨Tip Number 3
Don’t just apply through job boards; head over to our website and submit your application directly. It shows initiative and gives you a better chance of standing out!
✨Tip Number 4
Follow up after interviews with a thank-you note that highlights key points from your conversation. It keeps you fresh in their minds and shows your enthusiasm for the role.
We think you need these skills to ace Marketing Automation Executive Director - B2C in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Automation Executive Director. Highlight your experience in marketing operations and automation, especially in regulated industries. We want to see how your skills align with the job description!
Showcase Leadership Experience: Since this is a senior role, it's crucial to demonstrate your cross-functional leadership skills. Share specific examples of how you've led teams or initiatives that resulted in significant change. We love seeing those success stories!
Highlight Compliance Knowledge: Given the importance of governance and controls in this role, make sure to emphasise your experience working with Compliance, Legal, and Risk teams. We’re looking for candidates who can ensure processes are audit-ready and compliant.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your CV and get you into our system. We can’t wait to see what you bring to the table!
How to prepare for a job interview at James Adams
✨Know Your Automation Inside Out
Make sure you’re well-versed in marketing automation frameworks and standards. Brush up on your knowledge of AI-driven processes and how they can enhance workflows. Being able to discuss specific examples of how you've implemented these in the past will show you're the right fit for the role.
✨Showcase Your Leadership Skills
As this role involves cross-functional leadership, prepare to share your experiences leading teams and managing budgets. Think of specific instances where you’ve driven transformation initiatives and how you’ve engaged stakeholders to achieve successful outcomes.
✨Understand Compliance and Governance
Familiarise yourself with compliance requirements relevant to marketing automation. Be ready to discuss how you’ve partnered with legal and audit teams in previous roles to ensure processes are compliant and auditable. This will demonstrate your ability to balance innovation with control.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about challenges you’ve faced in previous roles, particularly around reducing cycle times or implementing new automation solutions, and be prepared to explain your thought process and the results achieved.