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- Tasks: Lead and drive sales performance for a new electric vehicle brand in the UK.
- Company: Join Jameel Motors, a dynamic player in the automotive retail industry.
- Benefits: Competitive salary with bonuses and opportunities for professional growth.
- Why this job: Shape the future of electric vehicles while building a high-performing sales team.
- Qualifications: Proven experience in automotive sales leadership and strong people management skills.
- Other info: Exciting opportunity to work in a start-up environment with a focus on innovation.
The predicted salary is between 36000 - 60000 £ per year.
Location: Slough
Salary: Base & Competitive Bonus
Are you an experienced automotive sales leader looking for a new and exciting challenge? We are recruiting a General Sales Manager to lead the sales performance of our retail operation, driving volume, revenue, margin and customer satisfaction across both new and existing product launches.
This role is ideal for a proven General Sales Manager who wants to help launch a new product to market, build a team from scratch, and shape strong, scalable processes. This role sits within Jameel Motors UK Auto Retail and is at the centre of an exciting new partnership between Jameel Motors and GAC. You will be working specifically on the AION brand, supporting its entry into the UK market as GAC’s dedicated electric vehicle line. The position is pivotal in helping to establish AION’s presence and driving strong sales performance as its EV range launches in the UK.
About the Role
- Full ownership of retail sales performance across volume, revenue, margin, and market share.
- Lead the delivery of sales strategy across both new and used vehicle operations.
- Build and develop a high‑performing sales team from the ground up.
- Establish and embed strong sales processes suitable for a start‑up environment.
- Drive an exceptional customer journey, ensuring transparency, compliance, and consistent standards.
- Support EV / NEV market entry activity, adapting to evolving customer buying behaviours.
- Collaborate with Aftersales, Marketing, Finance, and Group functions to maximise commercial performance.
Key Responsibilities
- Deliver retail sales performance in line with targets, monitoring KPIs such as conversion, average selling price, finance and insurance penetration, retention, and stock health.
- Use data insights to optimise pricing, supply, stock mix, and ageing to maximise commercial outcomes.
- Lead, coach, and develop Sales Managers, Sales Executives, and support teams, setting clear objectives and maintaining a high‑performance culture.
- Ensure an exceptional, compliant, and transparent customer experience, responding promptly to feedback and driving continuous improvement.
- Equip the sales team to confidently sell electric and electrified vehicles, working alongside Aftersales and charging partners to deliver a joined‑up EV proposition.
- Stay up to date with EV incentives, market trends, and customer adoption barriers to support market entry.
- Work collaboratively with Aftersales, Marketing, Finance, and Group stakeholders to maximise site performance and support wider commercial initiatives.
- Maintain compliance with manufacturer standards and internal governance while contributing to broader planning and strategy.
Skills & Experience
Essential
- Proven senior sales leadership experience within a retail automotive environment.
- Strong commercial acumen with a track record of delivering sustainable sales growth.
- Experience managing full retail sales operations, also with a focus on new product launches.
- Excellent people leadership, coaching, and performance management skills.
- Strong understanding of customer experience and compliance within automotive retail.
Desirable
- Experience or strong working knowledge of EV / NEV (electric and electrified vehicles).
- Exposure to leading sales teams through change, transformation or entry to the market.
- Understanding of evolving customer buying journeys, including digital and omni-channel retailing.
Personal Attributes
- Results-driven with a hands-on leadership style.
- Commercially astute, analytical, and data-led in decision-making.
- Customer-focused with high standards of professionalism and integrity.
- Adaptable and forward-thinking, with an interest in the future of automotive retail.
General Sales Manager in Reading employer: Jameel Motors
Contact Detail:
Jameel Motors Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Sales Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to your connections in the automotive industry, especially those who are already in sales roles. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Prepare for interviews by researching the company and its products, especially the AION brand. Show them you’re not just another candidate; you’re genuinely interested in their mission and ready to drive sales performance.
✨Tip Number 3
Practice your pitch! Be ready to discuss your past achievements in sales leadership and how you can build a high-performing team. Use specific examples that highlight your commercial acumen and customer-focused approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect with us directly.
We think you need these skills to ace General Sales Manager in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the General Sales Manager role. Highlight your experience in automotive sales leadership and any relevant achievements that showcase your ability to drive sales performance and build teams.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for the automotive industry, especially electric vehicles, and how your skills align with our goals at Jameel Motors.
Showcase Your Leadership Skills: We want to see your people management skills shine through. Include examples of how you've led teams to success, particularly in retail environments, and how you’ve adapted to changes in the market.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape the future of AION in the UK.
How to prepare for a job interview at Jameel Motors
✨Know Your Numbers
As a General Sales Manager, you'll need to demonstrate your understanding of key performance indicators. Brush up on metrics like conversion rates, average selling prices, and stock health. Be ready to discuss how you've used data insights in the past to drive sales performance.
✨Showcase Your Leadership Style
This role requires strong people leadership skills. Prepare examples of how you've built and developed high-performing teams. Think about specific instances where your coaching led to improved performance or team morale, especially in a retail automotive environment.
✨Understand the EV Market
Since you'll be working with electric vehicles, it's crucial to stay updated on EV trends and customer behaviours. Familiarise yourself with current incentives and barriers to adoption. Bring this knowledge into the conversation to show your commitment to supporting AION's market entry.
✨Prepare for Collaboration
Collaboration is key in this role. Think about how you've worked with other departments like Marketing and Aftersales in the past. Be ready to share examples of successful cross-functional projects that maximised commercial performance and enhanced the customer journey.
