Cactus Search is looking for a Sales Coach to join their London-based outbound sales operation on a permanent basis, with a salary range of £30,000 to £45,000 per annum.
This hands‑on role focuses on improving sales behaviours and boosting conversion rates by coaching advisors on the sales floor during live customer interactions.
Working alongside Sales Leadership, Operations, and Team Leaders, you will identify performance gaps, deliver targeted coaching, and embed a culture of continuous improvement.
This is not a classroom‑based training position; you will be actively engaged in daily sales activities, helping individuals maximise every conversation.
Responsibilities
- Deliver regular one-to-one coaching sessions with sales advisors.
- Conduct live call listening and side‑by‑side coaching.
- Complete call quality reviews and provide constructive feedback.
- Coach advisors on questioning techniques, objection handling and closing skills.
- Develop consultative sales behaviours and customer engagement techniques.
- Support advisors in improving confidence, performance and consistency.
- Work closely with Team Leaders to identify development opportunities.
- Analyse performance metrics and translate insights into practical coaching.
- Deliver sales workshops, refresher sessions and behavioural training.
- Support new starter development and ongoing capability building.
- Identify trends across teams and recommend targeted improvement plans.
- Monitor coaching effectiveness through improvements in KPIs and sales results.
- Champion a positive, accountable and high‑performance sales culture.
Qualifications
- Experience coaching within a high-volume outbound sales or contact centre environment.
- Strong knowledge of consultative selling techniques.
- Proven experience improving sales performance through coaching.
- Excellent objection handling and closing skills.
- Confidence delivering live coaching and constructive feedback.
- Strong communication, influencing and relationship‑building skills.
- A motivational coaching style with the ability to inspire others.
- Experience using performance data and KPIs to drive improvement.
Desirable Experience
- B2B or B2C sales experience.
- Utilities, telecoms, financial services or regulated sales background.
- Experience working with outbound dialler environments.
- Understanding of quality frameworks and coaching methodologies.
- Experience supporting Team Leaders and Sales Managers with development plans.
Benefits
- £35,000 - £45,000 basic salary (NEG).
- Performance-related bonus scheme.
- Hybrid working.
- Career development opportunities.
- Opportunity to influence sales performance within a growing organisation.
- Supportive and collaborative working environment.
- Ongoing personal development and leadership opportunity.
Sales Coach employer: JAM Recruitment Ltd
At JAM Recruitment Ltd, we pride ourselves on being an exceptional employer that values the growth and development of our team members. Located in Birmingham, we offer a dynamic work culture that fosters collaboration and innovation, alongside competitive salaries and hybrid working options. With a strong focus on career progression, our employees are empowered to take on leadership roles and make a meaningful impact in the field of personal injury law.
