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For Companies At a Glance
- Tasks: Manage marketing automation, nurture leads, and optimise email campaigns using Adobe Marketo.
- Company: Join a leading cloud communications provider transforming customer engagement globally.
- Benefits: Enjoy a hybrid work model with flexible office days and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving innovation in marketing automation and customer experience.
- Qualifications: Experience with marketing automation platforms and a knack for creative communication is essential.
- Other info: This role requires commuting to the office 3-4 days a week.
The predicted salary is between 28800 - 42000 £ per year.
Our clients is a leading provider of cloud communications solutions. They help businesses across the globe to enhance their customer engagement and experience.
From their omni-channel cloud contact center solution to our bespoke integration systems, we use cutting-edge technology to transform communications and make mass personalization a reality. This includes our development of AI and propensity modelling to create the seamless end-to-end customer journeys that inspire loyalty and power the success of organizations worldwide.
Job Description
What we are looking for…
As they expand globally, they are looking for a Marketing Automation Specialist to support the wider marketing and sales team in developing end-to-end lead nurture, email campaigns and marketing funnels within Marketo.
Forming a key component of the Marketing function, the Automation Specialist will champion the marketing automation platform, optimise programs for lead nurture and ensure that the marketing database is well maintained.
This is an office-based vacancy and as such we expect all applicants to be willing to commute to our offices a minimum of 3-4 days per week as per our hybrid working policy.
Key Responsibilities
Marketing Automation
- Manage the company’s Marketing Automation platform (Adobe Marketo).
- Maintain the marketing databases, uploading contacts from various sources, ensuring data is high-quality and up-to-date, and segmenting the databases effectively to optimise nurture programmes.
- Build and send attractive, relevant, and engaging targeted emails designed to deliver key messaging and content to nurture contacts through the marketing funnel.
- Build and optimise automated outbound email delivery programmes to ensure regular communications with relevant segments.
- Test and analyse variations in design, wording, subject lines, etc., for continual optimisation of KPIs.
- Update the marketing database and CRM as required.
- Develop KPIs that provide meaningful analysis of performance.
MQL Nurture and Handover
- Oversee the process of qualifying high-quality Marketing Qualified Leads.
- Oversee the handover of Marketing Qualified Leads to the Sales teams and apply feedback from Sales to digital marketing activities.
- Report on MQL generation to Senior Leadership Team and calculate contribution of Marketing activities to pipeline values.
Marketing Support
- Support campaign work across international marketplaces as required.
- Support brand and communications activities, e.g. PR, web and video projects.
- Contribute to internal communications and events to promote our culture.
- Support the sales department with a range of targeted collateral, campaigns and presentation preparation.
- Build positive relationships with other departments to support effective lead generation and content creation.
About You
- Experience with Enterprise-level Marketing Automation platforms, e.g. Adobe Marketo, Oracle Eloqua, or Salesforce Pardot.
- Proven experience in developing and nurturing leads sourced through marketing campaigns.
- Proven experience in delivering external and internal communications.
- Experience of analysing campaign data to provide meaningful insights.
- Experience of running marketing campaigns, including digital.
- Highly creative.
- Good written and spoken communication, able to articulate technical concepts in straightforward language.
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Marketing Automation Specialist employer: JAM IT Consultancy Ltd
Contact Detail:
JAM IT Consultancy Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Specialist
✨Tip Number 1
Familiarise yourself with Adobe Marketo and other marketing automation platforms. Consider taking online courses or certifications to demonstrate your expertise, as this will show us that you're serious about the role and have the necessary skills.
✨Tip Number 2
Network with professionals in the marketing automation field. Attend industry events or webinars where you can connect with others who work with Marketo or similar platforms. This could lead to valuable insights and even referrals.
✨Tip Number 3
Stay updated on the latest trends in marketing automation and customer engagement. Follow relevant blogs, podcasts, and social media channels to gather insights that you can discuss during interviews, showcasing your passion for the industry.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully nurtured leads in previous roles. Be ready to share metrics and outcomes that highlight your impact, as this will help us see your potential contribution to our team.
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience with marketing automation platforms like Adobe Marketo. Include specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing automation and how your skills align with the company's goals. Mention your experience in nurturing leads and optimising email campaigns, and explain why you want to work with this particular company.
Showcase Your Analytical Skills: Since the role involves analysing campaign data, include examples of how you've used data to drive decisions in past roles. Highlight any KPIs you've developed or improved upon to show your analytical capabilities.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no spelling or grammatical errors, as clear communication is key in this role. A polished application reflects your attention to detail.
How to prepare for a job interview at JAM IT Consultancy Ltd
✨Know Your Tools
Familiarise yourself with Adobe Marketo and other marketing automation platforms. Be prepared to discuss your experience with these tools, including specific campaigns you've managed and the results achieved.
✨Showcase Your Creativity
As a Marketing Automation Specialist, creativity is key. Prepare examples of how you've developed engaging email campaigns or nurtured leads in innovative ways. Highlight any unique strategies that led to successful outcomes.
✨Understand the Metrics
Be ready to talk about KPIs and how you measure the success of your campaigns. Discuss your experience with analysing campaign data and how you've used insights to optimise future marketing efforts.
✨Build Relationships
Emphasise your ability to collaborate with sales and other departments. Share examples of how you've worked cross-functionally to enhance lead generation and support overall marketing goals.
