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For Companies At a Glance
- Tasks: Manage marketing automation, nurture leads, and create engaging email campaigns.
- Company: Leading cloud communications provider transforming customer engagement globally.
- Benefits: Competitive salary, hybrid working model, and opportunities for professional growth.
- Why this job: Join a dynamic team and make an impact in the world of marketing automation.
- Qualifications: Experience with marketing automation platforms and strong communication skills.
- Other info: Collaborative environment with a focus on creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Our clients is a leading provider of cloud communications solutions. They help businesses across the globe to enhance their customer engagement and experience. From their omni-channel cloud contact center solution to bespoke integration systems, they use cutting-edge technology to transform communications and make mass personalization a reality. This includes their development of AI and propensity modelling to create the seamless end-to-end customer journeys that inspire loyalty and power the success of organizations worldwide.
Job Description
What we are looking for…
As they expand globally, they are looking for a Marketing Automation Specialist to support the wider marketing and sales team in developing end-to-end lead nurture, email campaigns and marketing funnels within Marketo. Forming a key component of the Marketing function, the Automation Specialist will champion the marketing automation platform, optimise programs for lead nurture and ensure that the marketing database is well maintained. This is an office-based vacancy and as such we expect all applicants to be willing to commute to our offices a minimum of 3-4 days per week as per our hybrid working policy.
Responsibilities
- Marketing Automation
- Manage the company’s Marketing Automation platform (Adobe Marketo).
- Maintain the marketing databases, uploading contacts from various sources, ensuring data is high-quality and up-to-date, and segmenting the databases effectively to optimise nurture programmes.
- Build and send attractive, relevant, and engaging targeted emails designed to deliver key messaging and content to nurture contacts through the marketing funnel.
- Build and optimise automated outbound email delivery programmes to ensure regular communications with relevant segments.
- Test and analyse variations in design, wording, subject lines, etc., for continual optimisation of KPIs.
- Update the marketing database and CRM as required.
- Develop KPIs that provide meaningful analysis of performance.
- MQL Nurture and Handover
- Oversee the process of qualifying high-quality Marketing Qualified Leads.
- Oversee the handover of Marketing Qualified Leads to the Sales teams and apply feedback from Sales to digital marketing activities.
- Report on MQL generation to Senior Leadership Team and calculate contribution of Marketing activities to pipeline values.
- Marketing Support
- Support campaign work across international marketplaces as required.
- Support brand and communications activities, e.g. PR, web and video projects.
- Contribute to internal communications and events to promote our culture.
- Support the sales department with a range of targeted collateral, campaigns and presentation preparation.
- Build positive relationships with other departments to support effective lead generation and content creation.
About you
- Experience with Enterprise-level Marketing Automation platforms, e.g. Adobe Marketo, Oracle Eloqua, or Salesforce Pardot.
- Proven experience in developing and nurturing leads sourced through marketing campaigns.
- Proven experience in delivering external and internal communications.
- Experience of analysing campaign data to provide meaningful insights.
- Experience of running marketing campaigns, including digital. Highly creative.
- Good written and spoken communication, able to articulate technical concepts in straightforward language.
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Marketing Automation Specialist employer: JAM IT Consultancy Ltd
Contact Detail:
JAM IT Consultancy Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or attend local meetups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing automation. Be ready to discuss your experience with platforms like Marketo and how you've optimised campaigns in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience with marketing automation platforms like Adobe Marketo. We want to see how you've used these tools to create engaging email campaigns and nurture leads, so don’t hold back!
Tailor Your Application: Take a moment to customise your application for this role. Use the job description as a guide and align your skills and experiences with what we’re looking for. It shows us you’re genuinely interested in the position!
Be Data-Driven: Since we love numbers, include any metrics or KPIs from your past campaigns that demonstrate your success. Whether it’s open rates or lead conversion, we want to see how you’ve made an impact!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at JAM IT Consultancy Ltd
✨Know Your Tools Inside Out
Make sure you’re well-versed in Adobe Marketo and any other marketing automation platforms. Familiarise yourself with their features, functionalities, and best practices. Being able to discuss specific examples of how you've used these tools effectively will show your expertise.
✨Showcase Your Campaign Success
Prepare to talk about past marketing campaigns you've managed. Highlight the strategies you used for lead nurturing and how you measured success through KPIs. Use data to back up your claims, as this will demonstrate your analytical skills and understanding of campaign performance.
✨Understand the Customer Journey
Be ready to discuss how you can enhance customer engagement through effective email campaigns and marketing funnels. Think about how you would create seamless end-to-end journeys that inspire loyalty, and be prepared to share ideas on personalisation techniques.
✨Build Relationships Across Teams
Emphasise your ability to collaborate with sales and other departments. Share examples of how you’ve successfully worked with different teams to improve lead generation and content creation. This shows that you understand the importance of teamwork in achieving marketing goals.
