CRM Manager in London

We're looking for a CRM Specialist who can build complex, cross‐channel customer journeys and support the wider business through high‐impact lifecycle marketing. You'll work closely with Data Ops, Engineering, and the Lifecycle team to ensure our CRM activity is powered by the right data, aligned to business KPIs, and deployed efficiently in Braze. This is a fast‐paced, reactive role where you'll play a key part in delivering customer‐focused, data‐driven campaigns.

We expect you to be available 3 days per week on‐site at our London office (47‐51 Great Suffolk St, London SE1 0BS). Please only apply if you can meet this requirement.

• Managing and building complex, cross‐channel customer journeys using segmentation, Liquid code, webhooks, and multiple communication channels.
• Building complex customer segments using SQL‐based logic, including AND/OR conditions and detailed inclusion criteria.
• Participating in meetings with Data Ops and Engineering teams to ensure the right events and attributes are ingested to support sophisticated customer journeys.
• Working closely with the Lifecycle team to translate defined customer problems into effective solutions within Braze.
• Studying business KPIs to ensure the correct data points are ingested into Braze and aligned to overall business objectives.
• Educating the wider business on Braze's features and capabilities to address key pain points.
• Supporting the wider business by delivering campaigns aligned with urgent regulatory updates.
• Operating effectively in a fast‐paced, reactive environment.

• CRM experience
• Experience with Braze strongly preferred
• Proven track record of planning, building, and deploying large‐scale lifecycle campaigns
• Background in marketing automation
• Skills in data analysis and customer segmentation
• Entry‐level SQL skills
• Experience understanding HTML
• Experience writing Liquid code and using JavaScript for dynamic content selection (preferred)

• Minimum of 3 years' experience in CRM
• Strong hands‐on approach, leading by example and delivering work as needed
• Ability to prioritise workloads and manage time effectively
• Comfortable communicating in a direct, clear, and respectful manner
• Self‐motivated, able to work independently and collaboratively within a team

• You have a commercial, delivery‐focused mindset and work well with others
• You're self‐motivated, hands‐on, and persistent in getting things done
• You're highly organised and able to manage timelines and outputs in a fast‐paced environment
• You care about helping customers manage their money smarter and want to make a real impact in an outdated consumer finance industry
• You're a reliable, structured professional who thrives in a flat team built on trust, integrity, and collaboration
• You communicate in a direct, straightforward, and respectful way to simplify work and save time
• You enjoy rolling up your sleeves and getting things done

• The chance to make a real impact in a growing business on a mission to change the face of the consumer finance industry forever
• Competitive salary
• Pension contributions, including Salary Exchange facility
• Annual bonus potential
• Private medical cover provided by Vitality (optional benefit)
• 25 days annual leave (FTE) plus UK bank holidays (with an additional day added for each full calendar year worked, up to a maximum of 30 days)
• Your birthday off each year as an additional day's holiday
• 4× life insurance cover
• Access to our confidential Employee assistance programme