Head of Brand Strategy, Jaguar

At JLR, we're on a continual journey to reimagine the future of modern luxury, and we want you to be part of it. Through our exquisite and timeless house of brands – Range Rover, Defender, Discovery and Jaguar – we're defining a new approach to sustainability and providing exceptional experiences. As a leader here, you have the opportunity to influence the way we think, providing your unique insight and vision for a better future. It's time to become a proud creator.

As our Head of Brand Strategy - Jaguar, you will be the architect of the meaning, positioning, worldview and long range strategic guardrails of the brand. You will establish the long term strategic framework that guides how the brand is positioned, experienced and expressed, defining what the brand stands for, how it wins, how it competes, how it behaves culturally, and how it expresses itself across products, experiences and communications.

Through a combination of insight, strategic rigour and market understanding you will drive a distinctive brand proposition that supports growth, strengthens competitive advantage and creates meaningful customer value, preventing fragmentation and ensuring brand and commercial decisions are integrated, deliberate and aligned. By connecting brand ambition with commercial priorities, you will ensure decisions across the business are aligned, purposeful and contribute to a consistent, differentiated market presence.

Key Responsibilities

• Define & maintain the brand positioning, meaning & guardrails governing its expression across touchpoints.
• Own the articulation of the brand’s cultural, customer, experiential and identity territory.
• Define the brand’s long term value creation logic translating meaning and cultural relevance into pricing power, brand equity & financial contribution.
• Partner with Finance and Portfolio Strategy teams to ensure key brand decisions have a clear value case.
• Define and own the brand’s strategic “moves”, ensuring each has clear strategic intent and commercial logic.
• Provide brand led commercial direction on major enterprise investments.
• Translate brand strategy into clear, challengeable inputs for the annual business planning process.
• Diagnose, frame and scope complex, cross functional brand and commercial challenges.
• Lead the strategic, brand led commercial case for collection cars and other brand defining products.
• Define the strategy, long term direction, value logic and guardrails for cultural platforms, services, experiences, partnerships, licensing, branded goods.
• Own & define the storytelling, narrative and brand led naming architecture and strategy across all touchpoints.
• Contribute to and support Legal on related IP matters.
• Act as the primary steward and cultural interpreter of brand meaning.
• Champion a culture of strategic brand thinking.
• Lead and develop a high performing team through coaching and mentoring.

Key Performance Indicators

• Interbrand Brand Value
• Brand Equity
• Brand NPS
• Brand Health and territory

Key Interactions

• JLR ExComm
• Brand Managing Directors
• Head of Portfolio Strategy
• Product Planning & Management Director
• Marketing Director
• Head of Brand Management & Planning
• Head of Brand Design
• Head of Services & Experiences
• Head of Finance
• Regional Brand Directors
• Other House of Brand Strategy Directors & Head of Brand Strategy

What You’ll Need

• Deep brand strategy expertise across meaning, positioning, architecture, competitive strategy and cultural meaning in luxury contexts.
• Highly developed commercial acumen with the ability to connect brand strategy to financial outcomes.
• Exceptional problem framing and structured strategic thinking.
• Creative judgement and conceptual imagination.
• Exceptional communication and influencing skills.
• Deep luxury brand management experience.
• Strong strategic judgement & conviction.
• Strong expertise in brand storytelling, naming conventions and product positioning.
• Proven leadership capability.

Personal Profile

• Demonstrates our Creators' Code behaviours of Customer Love, Unity, Integrity, Growth and Impact.
• Resilient and composed, able to lead through ambiguity.
• Proven ability to manage multiple high impact workstreams.
• Confident in data, analysis and structured thinking.
• Inquisitive, actively following luxury, automotive, competitor, cultural, technology and client trends.
• Clear, concise and persuasive communicator.
• Collaborative and inspiring leader.
• Confident challenging existing thinking and senior stakeholders constructively.
• Self-starter with strong ownership.
• Growth-oriented leader, seeking feedback and adapting quickly.
• Strong appetite to develop AI, digital and broader ICT capability.

Creating Modern Luxury requires a modern approach to work. At JLR, hybrid working is a voluntary, non-contractual arrangement providing employees flexibility around how, when and where they work. We work hard to nurture a culture that is inclusive and welcoming to all. JLR is committed to equal opportunity for all.