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- Tasks: Lead sales strategy for Eureka Coffee Grinders and drive revenue growth.
- Company: Jaguar Espresso is a top supplier in the UK coffee industry with 30 years of experience.
- Benefits: Enjoy a competitive salary, bonus scheme, car allowance, and 25 days holiday plus perks.
- Why this job: Join a passionate team and shape the future of premium coffee grinders in the UK market.
- Qualifications: Extensive B2B sales experience in coffee or hospitality sectors required.
- Other info: Be part of a visionary company aiming to double in size within 2-5 years.
The predicted salary is between 43200 - 72000 £ per year.
Location: Field Based
Reports to: Sales and Marketing Director
Company: Jaguar Espresso Systems Ltd
About Jaguar Espresso Systems
For 30 years, Jaguar Espresso has been an independent, leading supplier of coffee machines, parts and accessories to the UK Coffee industry. The business has built up valuable long-lasting relationships with over 3,000+ customers, supplying thousands of UK-based coffee roasters, catering equipment dealers, engineers and other businesses with a range of over 30,000+ products. We have ambitious plans to double in size over the next 2-5 years.
Jaguar Espresso are the exclusive distributor of Eureka Coffee Grinders in the UK. Since 1920, Eureka has been a leading company in the design and production of coffee grinders and are globally recognised for their quality, innovation and modern style.
The Role
We are seeking an accomplished and commercially driven Head of Sales to lead the Eureka Coffee Grinders UK sales strategy and execution. This is a senior leadership role responsible for driving revenue growth, expanding market share, and shaping the long-term commercial success of Eureka’s premium coffee grinders in the UK market.
As the Head of Sales, you will build and manage key customer relationships, identify strategic growth opportunities, and lead with a clear focus on performance, partnerships, and profitability.
Key Responsibilities
- Develop and execute a national sales strategy aligned with business growth objectives, market dynamics, and brand positioning.
- Lead and grow key account relationships across distributors, roasters, wholesalers and online retailers, ensuring long-term partnership value.
- Identify, negotiate, and secure new business opportunities, leveraging industry insight and commercial acumen to penetrate new opportunities.
- Represent the brand at a senior level within the UK coffee industry, including at trade events, conferences, and high-level partner meetings.
- Provide strategic input to product positioning, pricing strategy, and marketing initiatives to drive customer engagement and competitive advantage.
- Collaborate with the wider sales and marketing team as the business scales, fostering a results-driven, customer-centric culture.
- Own the sales pipeline and forecasting process, delivering accurate projections and reporting to the leadership team.
- Collaborate cross-functionally with operations, marketing, and support teams to ensure service excellence and brand consistency.
Skills and Experience
- Extensive experience in a senior B2B sales or commercial leadership role within the coffee, foodservice, equipment, or hospitality sectors.
- A proven track record of driving revenue growth, managing key accounts, and opening new market channels.
- Strong commercial and strategic thinking, with the ability to translate insight into action and opportunity.
- Excellent communication, presentation, and negotiation skills at both operational and board levels.
- Proficiency in CRM systems, data analysis, and sales performance tools.
- A solid understanding of technical product sales and the ability to communicate complex value propositions with clarity.
Personal Characteristics
- Visionary and entrepreneurial mindset with a hands-on approach.
- Highly self-motivated, results-oriented, and accountable.
- Collaborative leadership style with the ability to inspire and influence.
- Deep passion for coffee and a strong connection to the coffee community.
Job Offer
- A competitive salary
- Bonus scheme
- Car Allowance
- 25 days holiday + Bank Holidays
- PerkBox Benefits
- Comprehensive Healthcare Coverage
Head of Sales - Eureka Coffee Grinders UK employer: Jaguar Espresso Systems
Contact Detail:
Jaguar Espresso Systems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales - Eureka Coffee Grinders UK
✨Tip Number 1
Network within the coffee industry to build relationships with key players. Attend trade events and conferences where you can meet potential partners and customers, showcasing your expertise and passion for coffee.
✨Tip Number 2
Familiarise yourself with Eureka Coffee Grinders and their unique selling points. Understanding their product range and market positioning will help you articulate a compelling sales strategy that aligns with the company's goals.
✨Tip Number 3
Demonstrate your commercial acumen by researching current market trends in the coffee industry. Being able to discuss these insights during interviews will show your strategic thinking and readiness to drive revenue growth.
✨Tip Number 4
Prepare to discuss your previous successes in managing key accounts and driving sales growth. Use specific examples to illustrate your ability to secure new business opportunities and foster long-term partnerships.
We think you need these skills to ace Head of Sales - Eureka Coffee Grinders UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales, particularly within the coffee or hospitality sectors. Emphasise your achievements in driving revenue growth and managing key accounts.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for coffee and your understanding of the industry. Discuss how your skills align with the role's responsibilities and how you can contribute to Jaguar Espresso's growth.
Highlight Key Achievements: In your application, include specific examples of past successes in sales strategy execution and market expansion. Use metrics to demonstrate your impact, such as percentage increases in sales or new accounts secured.
Showcase Leadership Skills: Since this is a senior role, emphasise your leadership experience. Discuss how you've inspired teams, fostered collaboration, and driven results in previous positions.
How to prepare for a job interview at Jaguar Espresso Systems
✨Know Your Coffee
As the Head of Sales for Eureka Coffee Grinders, a deep understanding of coffee and its equipment is crucial. Brush up on your knowledge about different types of coffee grinders, their features, and how they impact the brewing process. This will not only impress your interviewers but also show your passion for the industry.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to developing and executing a national sales strategy. Be ready to share examples from your past experiences where you successfully identified growth opportunities and drove revenue. Highlight your ability to align sales strategies with business objectives.
✨Showcase Relationship Management Skills
This role requires building and managing key customer relationships. Be prepared to talk about your experience in maintaining long-term partnerships and how you've navigated challenges in B2B sales. Use specific examples to illustrate your negotiation and communication skills.
✨Familiarise Yourself with CRM Tools
Since proficiency in CRM systems and data analysis is essential for this position, make sure you are comfortable discussing the tools you have used in the past. Be ready to explain how you have leveraged data to drive sales performance and improve customer engagement.
