At a Glance
- Tasks: Analyse data to drive marketing strategies for the RuneScape franchise.
- Company: Join Jagex, a leader in online game development and publishing.
- Benefits: Enjoy private healthcare, flexible hours, and generous leave policies.
- Why this job: Make an impact on player engagement with data-driven insights.
- Qualifications: Experience in marketing analytics and proficiency in SQL and statistics.
- Other info: Collaborative culture focused on creativity and community-driven development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: Cambridge, UK (remote-friendly within the UK) with occasional travel to the office once per quarter.
Want to work in a team that drives the data and insights behind the RuneScape Franchises? As part of the Marketing team, you'll help shape data‑led strategies that power player acquisition, engagement, and retention across the RuneScape franchise and beyond. As a Senior Marketing Analyst (12‑14 month maternity cover), you'll be a subject matter expert responsible for delivering impactful insights, scalable reporting solutions, and performance analysis that guide key marketing decisions. You'll also play a key role in improving analytics processes and supporting team development through knowledge sharing and best‑practice guidance.
What you’ll be doing:
- Provide actionable market and player insights to address key strategic & tactical questions
- Responsible for tracking, reporting, and analysing the performance of digital marketing activities, ad‑hoc analytic requests, and development/automation of regular reports
- Analyse external and internal player data using database queries, spreadsheet models, web analytics tools, statistical analysis tools, and campaign management software tools
- Analyse A/B and multi‑variate tests, communicate results and provide recommendations
- Analyse paid media campaign data to uncover insights and drive data‑led recommendations that improve performance and guide budget decisions using a variety of data sources
- Collaborate with Digital Marketing team to direct ambiguous questions or metrics into impactful analysis
- Present analysis conclusions to business stakeholders in a clear and practical way
- Partner with data engineering to manage data requirements such as schema requirements and data format to support high‑quality deliverables
- Conduct effective analysis while adhering to version control, documentation and reproduction
Requirements:
- Proven experience in an analytical role within marketing, ideally in a data‑driven, performance‑focused environment
- Solid understanding of performance marketing principles, marketing channels, and campaign optimisation
- Demonstrated ability to translate data into actionable insights and present them effectively
- Working skill in SQL and a statistics language (e.g. Python or R)
- Experience with dash‑boarding software (e.g. Tableau or Power BI)
- Experience automating data processes to minimise manual effort
- Experience with Microsoft Excel
- Strong domain knowledge in assessing digital products, working in an analytics environment in core statistical modelling and toolsets
What we offer:
- Private Healthcare, including Dental Plan
- Minimum 6% Pension contributions
- Employee Assistance Programme & onsite Counselling
- Life Insurance
- Discretionary annual performance bonus
- Enhanced family leave policies from day 1
- Flexible working hours
- 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more
About Jagex:
Jagex is a leader in developing and publishing deep, engaging online games that connect millions of players worldwide. Best known for the RuneScape franchise, which includes two of the world’s longest running and most successful MMORPGs, in Old School RuneScape and RuneScape, and the open‑world survival crafting game, Runescape: Dragonwilds; we have proven success in delivering immersive Forever Games and fostering strong player communities. We strive to foster an inclusive workplace built on trust, autonomy, and a shared passion for creating forever games. Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; we Honour our Vows by being honest and transparent; we are our Customers' Heroes by striving to understand our team & player needs, and we Seize The Day by making the most of every opportunity. With over two decades of experience, and over 400 people in our team, we continue to innovate in live game development, leveraging data‑driven insights, and a commitment to player‑first game design. We have a diverse and talented team where creativity, collaboration, and community‑driven game development drives everything we do. As part of Jagex, you'll have the opportunity to work on a globally successful franchise, contribute to exciting new projects, and be part of a company that hugely values both our employees and our players.
Senior Marketing Analyst employer: Jagex
Contact Detail:
Jagex Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Analyst
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Jagex on LinkedIn. A friendly chat can give us insider info about the company culture and maybe even a referral!
✨Tip Number 2
Prepare for the interview by diving deep into the RuneScape franchise. Show us you’re not just a numbers whiz but also passionate about the games and the community behind them.
✨Tip Number 3
Practice your data storytelling skills! We want to see how you can turn complex insights into clear, actionable recommendations. Use examples from your past work to illustrate your points.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team.
We think you need these skills to ace Senior Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Analyst role. Highlight your experience with data analysis, performance marketing, and any relevant tools like SQL or Tableau. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about the role and how your background makes you a perfect fit. Don’t forget to mention your love for data-driven insights and how you can contribute to our team.
Showcase Your Analytical Skills: In your application, be sure to showcase specific examples of how you've used data to drive marketing decisions. We love seeing real-world applications of your skills, so don’t hold back on sharing those success stories!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Jagex
✨Know Your Data Inside Out
As a Senior Marketing Analyst, you'll be expected to dive deep into data. Brush up on your SQL skills and be ready to discuss how you've used data to drive marketing decisions in the past. Prepare examples of how you've translated complex data into actionable insights.
✨Showcase Your Analytical Tools
Familiarise yourself with the tools mentioned in the job description, like Tableau or Power BI. Be prepared to talk about specific projects where you’ve used these tools to create dashboards or reports that influenced marketing strategies.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills. Think of scenarios where you had to analyse A/B tests or campaign performance. Be ready to explain your thought process and the impact of your recommendations on marketing outcomes.
✨Communicate Clearly and Confidently
You’ll need to present your findings to stakeholders, so practice explaining your analyses in a clear and concise manner. Use simple language to convey complex ideas, and be prepared to answer follow-up questions to demonstrate your expertise.